Women In Ad Technology

Prepared by AliciA sites, forums, and other content platforms. Alicia worked for over 10 years in internet applications, N AvA r r o designing and launching mobile and internet-based applications in Australia and the UK. She has a Bachelor of Information Technology and the University Medal for cEo ANd co-fouNdEr Computing Sciences from the University of Technology, Sydney.Women Alicia’s ideal food adventure would be blue cheese & champagne in France, oysters in her Sydney home and in Alicia Navarro is CEO and Co-founder of Skimlinks, paella in the Balearics. At the office, Alicia enjoys teachingAd Tech having evolved the business out of a previous social the team unusual words like ‘ruminate’ and ‘gesticulate’, shopping startup. Skimlinks is a leading content and she can’t function without at least 50 firefox tabs open monetization technology, helping thousands of publishers at any given time! Follow @alicianavarro on Twitter. all over the world to earn money from their content in aA Speakers seamless simple way. Areas of Speaking Expertise: Dossier Alicia’s vision for Skimlinks is to see online publishers - Starting a Startup as a Female Entrepreneur/CEO - Monetizing Social Media Ethically be rewarded for the role they play in creating purchase - The Challenges of In-Text Advertising intent. She achieved this by removing the technical and administrative complexities that hamper would- URL: be affiliates, and helping turn affiliate marketing into a http://uk.linkedin.com/in/alicianavarro mainstream ubiquitous revenue model for blogs, editorial JoANNA HookMedia, MPG | Media Contacts, and Carat Interactive before leaving for Yahoo! where she ran the media team AbEl responsible for house advertising strategy and profitability. JoAnna recently relocated from San Francisco to New York with her husband and two pets. vP MArkEtiNg Areas of Speaking Expertise: - Talking technology – transforming a complex offering into something people get - How to take start-up companies to market – tips, tricks, JoAnna Foyle Abel serves as VP, Marketing for and things to avoid FreeWheel, responsible for corporate brand identity, - Using social media strategies to support B2B marketing product positioning, corporate communications, and sales objectives support. JoAnna joined FreeWheel from Microsoft where - Buying video cross-platforms and cross-devices – how she led demand strategy efforts in the Publisher Business publishers, agencies are adjusting for the new world of Group following the Rapt acquisition where she served as “TV” Marketing Director. URL: JoAnna spent nearly ten years working for digital agencies http://www.linkedin.com/pub/joanna-abel/0/425/ab2 leading teams in media and account management at

Prepared by dENisE and local operations for launches in France, Canada, Germany, Japan and Australia. Denise also spent four years colEllA as product director, Asia, in DoubleClick’s Tokyo offices, developing and localizing online marketing products and was a major asset in the acquisition of a Korean email chiEf rEvENuE officEr software product.Women A seasoned global traveler who is fluent in Japanese, Denise has worked in the US, Asia and Europe. She received a Bachelors degree in Commerce, Finance and in Denise Colella, Chief Revenue Officer, is responsible International Management from Villanova University andAd Tech for all of AudienceScience’s revenue producing, external a Masters of Computer Systems Management from the facing groups and guides AudienceScience in its rigorous University of Maryland. expansion efforts to meet the demand for audience based targeting in both the US and international markets. Areas of Speaking Expertise:A Speakers - Online Technology/Digital Landscape Dossier Denise Joined AudienceScience from RightMedia, a Yahoo! company where, as Vice President, International, she was in - Audience Targeting, International Data Management - Data Management and Media Transaction Platforms charge of their expansion strategy. Prior to RightMedia, she - Ad Networks and Exchanges served as vice president of product operations for the multi- channel analytics platform at Blackfoot, Inc. Previously, URL: Denise was the international technology and operations http://www.linkedin.com/pub/denise-colella/0/119/439 director for Abacus UK, which she joined from Abacus Japan where she established the businesses infrastructure l AurEN untapped revenue source of third-party ad networks, behavioral providers, bid managers, yield optimizers, N EMEth SEMs, data providers and affiliates and continued to cultivate such client relationships after Google’s acquisition of the company. Lauren has a BA from the University of dirEctor of sAlEs California Los Angeles in Western European Studies with a concentration in Economics. Areas of Speaking Expertise: - Ad Networks Lauren Nemeth is the Director of Sales at AppNexus, the - Real-Time Bidding leading real time ad platform. Lauren is focused on helping - Advertising Technology ad networks manage their display advertising businesses in - Display Advertising the real-time environment and gain single-point access to - Audience Targeting the vast amounts of available inventory, including the major ad exchanges. She joined AppNexus from Google where URL: she was sales team manager for Google’s DoubleClick http://www.linkedin.com/in/laurennemeth Ad Exchange. At DoubleClick, Lauren pioneered an

Prepared by M ArtA Martinez joined MediaMath from Havas Digital, where she served as global SVP Partnerships and Product M ArtiNEz Development. In this role, she led management teams on identifying and implementing strategic partnerships, organic investments and acquisitions. chiEf MArkEtiNg officEr Prior to Havas, Martinez was an associate vice presidentWomen at Marchfirst in its Media, Entertainment and Technology practice, and a management consultant with Cluster Consulting where she led numerous engagements in the in Marta Martinez is a seasoned veteran who brings a media, publishing and telecom industries across Europe.Ad Tech recognized perspective on industry innovation and a wealth of experience to the interactive advertising space. Areas of Speaking Expertise: - Demand-Side Platforms (DSPs) As CMO of MediaMath, Martinez has sole oversight ofA Speakers - Real-Time Bidding both domestic and international marketing operations. - Ad Exchanges Dossier She leads the company’s global marketing team and is responsible for defining both brand strategy and the - Display Advertising - Marketing Strategy & Program Design marketing around MediaMath and TerminalOne’s products - Digital Media Strategy and services. These activities are key to MediaMath’s - Yield Management continued industry leadership and its ability to support - Media Operations campaigns across every sector and market around the world. URL: http://www.linkedin.com/profile/view?id=776978 J uliENNE leading the bidded media team at Ad.com/AOL. Julienne has managed cross-functional resources in t hoMPsoN product, sales, marketing and operations over the course of her career. rvP, sAlEs Areas of Speaking Expertise: - DSPs - Bidded Media (Display, SEM, CSE) - Data-Driven Media - Cross-Channel Optimization Julienne Thompson has over 14 years experience in - Technology Platforms Product Management, Marketing and Sales in online media and enterprise technology systems. Currently, Julienne URL: serves as RVP, Sales at MediaMath, a DSP (demand-side http://www.linkedin.com/pub/julienne-thompson/2/4aa/801 platform). Prior to MediaMath, Julienne spent 7 years

Prepared by JuliE repositioned companies, managed mergers and acquisitions and navigated through successful IPOs. giNchEs Ginches received an MBA from Suffolk University and is an active member of Women in Wireless, IAB mobile and vP of MArkEtiNg public policy committees, and numerous ad clubs coast to coast. She is a recognized authority in all aspects of digitalWomen advertising, marketing and communications and frequently speaks at national industry conferences. in As Vice President of Marketing at DataXu, Julie drives the Areas of Speaking Expertise:Ad Tech strategy, brand identity, positioning, and communications - Mobile Advertising that have established DataXu as the leader in Demand - Digital Advertising Trends Side Platform digital advertising technologies. Prior to - Demand Side Platforms DataXu, Ginches ran marketing at Jumptap, where she - Social MediaA Speakers made her mark educating the industry on the merits of - Marketing & PR Dossier mobile advertising and was instrumental in raising the company’s profile to top industry influencer. Ginches also URL: led marketing groups at Autonomy, FAST and CardScan. http://www.linkedin.com/profile/view?id=4065 In addition she was president and founder of KHJ Public Relations where she has launched dozens of start ups, M EgAN platform strategy. In addition, Pagliuca and her team were responsible for providing consulting services to agencies, P AgliucA advertisers, media trading desks and publishers. Pagliuca received an MBA from Bond University, in vP of disPlAy MEdiA Queensland, Australia where she studied E-commerce and Internet Marketing. She also holds a BA from University of San Diego where she majored in Business Administration and Information Systems. Pagliuca joined Merkle in November 2010 to lead the Areas of Speaking Expertise: display media division, which is focused on delivering - Display Technology Eco-System – DSPS, DMPS, targeting, insights and measurement to advertisers on the SSPS, Exchanges, Networks Merkle trading platform. She is responsible for business - The Agency Perspective, Evolution – New Skillsets, development, servicing and technology partnerships. Processes - Search & Display Convergence Prior to joining Merkle, Pagliuca led the Professional - Measurement/Attribution Services team at the Right Media Exchange, a Yahoo Company. She was responsible for Right Media’s in- URL: house demand side platform including servicing and http://www.linkedin.com/pub/megan-pagliuca/2/83a/904

Prepared by kArA Along with her marketing experience she brings extensive experience in start-up capitalization and strategic WEbEr development to the Rubicon Project, her fifth digital media startup. Follow Kara on Twitter @KaraWeber svP MArkEtiNg Areas of Speaking Expertise:Women - Ad Sales Channel Management - Display Advertising Trends + Evolution - Start ups + Entrepreneurship in Kara joined the Rubicon Project in the fall of 2007 to lead - Monetizing Digital ContentAd Tech the company’s marketing efforts. A true Internet “old- - RTB + Beyond: The Future of Display timer,” Kara’s career in digital media extends to 1993, when she joined the team building Tripod (eventually URL: Tripod.com) in a friend’s dorm room at Williams College. http://www.linkedin.com/in/karaweberA Speakers At Tripod she oversaw all aspects of communications Dossier and brand marketing, culminating with the company’s acquisition by Lycos in early 1998. chrisANNE advertising revenue management software and services, and was the first digital sales manager at INVISION, M c c oy the leading provider of sales management to the media industry. vP busiNEss dEvEloPMENt Prior to working in the media space, Chrisanne spent 6 years in business development and consulting roles at Peppers & Rogers Group, the ground-breaking CRM strategy consulting firm, which was sold to Carlson Marketing Group in 2003. While there, Chrisanne worked Chrisanne McCoy leads business development for Peer39, with executives from many of the largest Fortune 500 and manages all sales and partnership activities. Chrisanne brands to set customer and audience strategy. brings more than 12 years of experience in business development, sales and consulting and has executed Areas of Speaking Expertise: successful business partnerships with some of the largest - Sales and Business Development media companies and marketers. - Data, Use of date across the “ecosystem” - Targeting (Targeting & Audience) Prior to joining Peer39, Chrisanne was part of the - RTB Supply and Demand original business development team at Revenue Science - CRM/Customer Strategy that established their publisher footprint and created the foundational behavioral targeting business. Chrisanne led URL: strategic sales for Operative, the leading provider of digital http://www.linkedin.com/pub/chrisanne-mccoy/0/19/38a

Prepared by M ArlA and several high-tech media startup ventures. She has designed e-commerce solutions for Fortune 500 companies s chiMkE and developed leading brands that include a company that appeared in the Inc. 500 list of fastest-growing companies for three consecutive years. Marla writes for iMedia vP of MArkEtiNg Connection, is a co-founder of the Behavioral Targeting Standards Consortium (BTStandards.org) and is an activeWomen member of the American Marketing Association, and the Internet Advertising Bureau. in As Vice President of Marketing, Marla drives the marketing Areas of Speaking Expertise:Ad Tech strategy that has established AudienceScience as a leader in - Audience Targeting audience targeting. As an online media pioneer she brings - Data Management a unique blend of technology and media experience to her - Audience Targeting Trends role of positioning cutting-edge solutions to media andA Speakers consumer audiences. Prior to joining AudienceScience, URL: Dossier Marla held executive marketing positions at Microsoft http://www.linkedin.com/in/marlaschimke i Ngrid of www.Active.com media properties. Previously she worked with search marketing firm Acronym Media, s ANdErs www.AcronymMedia.comto to launch new practice areas in online advertising, affiliate marketing, and website analytics. Ingrid also held the position of Director, Strategy MANAgiNg dirEctordigitAl & Research, for www.IridiumGroup.com and spent four strAtEgy & PArtNErshiPs years working in Milan, Italy, where she lead multi-national digital marketing programs for Think S.p.A. Ingrid holds a Bachelor of Journalism and a Bachelor of Arts from the University of Missouri-Columbia and MBA Ingrid is Managing Director, Digital Strategy & from SDA Bocconi University in Italy. Partnerships for AdAdvisor® (www.adadvisor.com) a verified audience targeting solution by TARGUSinfo®. Areas of Speaking Expertise: Working closely with leaders throughout the digital - Evolving Strategies of Online Advertising ecosystem, she provides strategic support to agencies, - 1st & 3rd Party Data in Online Advertising demand-side platforms, ad networks, ad exchanges, - How to find the Right Technology to Support Online publisher optimizers, website analytics and site Advertising Strategies optimization platforms seeking to effectively leverage 3rd - Looking at Online Advertising in the Broader party data. Framework of a Marketing Mix Ingrid joined TARGUSinfo from Active Network, www. URL: activenetwork.com, where, as General Manager Online http://www.linkedin.com/in/ingridsan Advertising, she was responsible for the profitability

Prepared by E lizAbEth the acclaimed Hydroderm™ line of cosmeceuticals and skin care. f rANcis Elizabeth spent three years at LowerMyBills.com, now part of Experian Interactive, at the time one of the 10 PrEsidENt & cMo largest online direct response advertisers. As Director of Marketing, she was responsible for driving onlineWomen creative strategy, customer acquisition and optimization technologies. Elizabeth holds a bachelor’s degree from Cornell University. in Elizabeth Francis has more than a decade of marketingAd Tech and advertising experience, both offline and online. As Areas of Speaking Expertise: President of JustFabulous, a chic shoe and handbag-of-the- - Customer acquisition through display advertising, month club, she is responsible for overseeing the day-to- search, social media or offline acquisition for CPG day operations of the business, driving strategy, marketing brands (budget heavy on web versus offline)A Speakers and customer acquisition. - Utilizing 3rd party testing solutions for testing in Dossier In addition to being President of JustFabulous, Elizabeth display advertising (strategies, case studies, etc.) - Brand building online (how to create a great brand is CMO of Intelligent Beauty where she manages the online) Interactive Agency, IB Interactive, supporting all divisions of Intelligent Beauty including Dermstore® and SENSA®. URL: Prior to joining Intelligent Beauty, Elizabeth was a Vice http://www.linkedin.com/pub/lizzie-francis/1/5b2/825 President at Alena, a Fox Interactive Company. There she drove online creative strategy and customer acquisition for l isA for Advertising.com and AOL’s Audience Targeting product suite. At AOL Advertising, she helped launch Ad Desk, kAlschEur AOL’s self-service advertising product and managed all marketing efforts for Advertising.com. Prior to AOL, she was Marketing Director at Quigo, the content-targeted dirEctor of MArkEtiNg ad network (later acquired by AOL). Lisa holds a BA in Communications Arts and Journalism from the University of Wisconsin-Madison. Areas of Speaking Expertise: Lisa Kalscheur is the Director of Marketing at AppNexus, - Ad Networks the leading real-time ad platform. In this role, Lisa - Real-Time Bidding develops strategies to strengthen the AppNexus brand - Advertising Technology and promote the company’s position as a thought leader. - Display Advertising She also leads efforts to make AppNexus the platform of - Audience Targeting choice for leading ad networks, demand-side platforms and other sophisticated online advertising companies. URL: Lisa, an ad network veteran, joined AppNexus from AOL http://www.linkedin.com/in/lisakalscheur Advertising where she was Director of Network Marketing

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Women In Ad Technology

by the Rubicon Project on Jan 12, 2011

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Women In Ad Technology — Presentation Transcript