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Horeca Nederland / Zoekmachine marketing

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Presentatie gegeven door Ruben Timmerman bij het congres "Love @ First Site", georganiseerd door Horeca Nederland en Hospitality Management. …

Presentatie gegeven door Ruben Timmerman bij het congres "Love @ First Site", georganiseerd door Horeca Nederland en Hospitality Management.

Over zoekmachine marketing in de reissecttor. Met name over welke grote kansen de hotels en restaurants laten liggen, en hoe zij zich de kaas van het brood laten eten in Google.

Published in: Business

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Transcript

  • 1. Zoekmachine marketing Love @ First Site?
  • 2. De uitgevers komen...
  • 3. 4 Agenda 1.Dat je ‘t effe weet... 2. Oorlog in Google 3. Techniek & structuur 4. Content 5. Externe populariteit
  • 4. 33
  • 5. 7 De 0,7 Seconden Regel
  • 6. 8 Klikken per positie
  • 7. 11 Stel je voor... Elke dag is 25% van de zoekopdrachten nog nooit eerder gezocht...