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Reinventing the Supermarket Experience
SENSORY EXPERIENCE
Touch

Feel

Smell

See
Research
CASE STUDIES
Zappos

IKEA

Datalogic

Virgin Airlines
Research
Supermarket 	

Emergency
Idea #1
Traffic
Control
Idea #2
Automatic
Checkout
Idea #3
SCAN - STORE - PAY
No belts - No awkward conversations

“would you like a bag?”
Idea #3
CONNECTED
A place where you want to shop for groceries
Idea #4
IDEA DIRECTION
COMMUNITY
• Architecturally sustainable	

• Aimed at families (for dog and grandparents too)	

• Re-employs staff to better active positions	

• Psychologically aids general happiness
OUTSIDE - IN
An experience indoors that
takes you outside.
PLAY
Where the kids can enjoy it	

!
and if they enjoy it	

the parents do too.
Green
Architecture
Open Space
Welcoming
Through View
Fast and Easy
Park & Pay
Play & Enjoy
Dog’s and
Family too!
Space to think
and choose
Ruan de Wit
“Cheers”

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