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The Power of a Sourcing Pipeline at Microsoft
Tues, December 16 / 1:00 PM - 2:00 PM ET
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Today’s Agenda
5 mins. – Introduction
50 mins. – Our Feature Presentation and Q&A
5 mins. – Wrap Up and Tour of Track Page
Made Possible By:

Today’s Moderator
Amy Lewis
Director, Talent Acquisition Community
Human Capital Institute
Made Possible By:

Today’s Guests
Marvin Smith
Talent Community Development
Microsoft Corporation
Doug Berg
Founder and Chief Innovation Officer
Jobs2Web
Made Possible By:

Building
Talent Communities
& Talent Pipeline’s

Talent Community Defined
A Talent Community is comprised of targeted,
qualified, active & passive prospects that Microsoft
Entertainment & Devices (E&D) staffing can develop
into a self-sustaining source of engaged talent that
will be harvested for years to come.“
Mission: Develop a self-sustaining source of
engaged talent (targeted, qualified, comprised of
both active & passive prospects)

Talent Community
Phases Of Rollout
PHASE 1 PHASE 2 PHASE 3
“TippingRollout Point”
Year 1: (2007-2008) Year 2: (2008-2009) Year 3: (2009-2010)
Community Ownership Change Community “Lives”
when the
• Vendor Engagement • Broaden Platform Use • Optimize & Integrate
community will
(Single Vendor) (Multiple Vendors) Platforms (All Vendors)
• Launch Talent • Expanded “Micro • Utilize Supply/Demand
have a life of its
Community Branding” To Drive Planning
• Single Site/Community • Multiple Communities • Cross Community
own.
• Talent Engagement • Expanded Talent Synchronization
• Recruiting Engagement Acquisition (SEO/SEM) • Viral Community Growth
(Finders) • Deepen Recruiter Activity • Hiring Managers
• Hiring Team Engagement (Tools & Events) Active In Community
• Greater Hiring Manager • Recruiting Role Changes
Involvement From Finder To Facilitator

Race for Talent
Fuel
Sponsor
Engine
Navigation
Performance

Key Components Of A Talent Community
Purpose|Message (Sponsor)
Prospect Company Product
WIFM Info Info
Life Here Career Respected
(Culture) Info Relationships
Talent Acquisition (Fuel) Communication
Talent Content
& Interaction (Navigation)
Profiling Management
SEO/SEM Job Boards
Job Search RSS Feeds
Job Search
CRM
Social Research & Match
Networks Tools Recruiter
Campaigns
Tools
Trade Data
Community Platform Web 2.0
Groups Gathering
Events
Channels
(Engine)
Campaign Referring Web
Results Sources Footprint
Talent Visitor Geo
Segments Activity Analytics
Measurement & Metrics
(Performance)

Agenda
Purpose & Message
(Sponsor)

What Talent Demands
Adding
Guanxi
To The Mix
Guanxi is a Chinese term, generally translated as
networks or connections, that is increasing discussed in
Western business circles and among academics studying
such aspects of community as affective networks and social
capital.

Key Elements of Guanxi
Find ways to begin and capture a relationship

with desired prospect even if they aren’t
currently looking for a job.
Develop a longer term relationship with

prospects during their entire career.
Find ways to bring value to your prospect

community even if they don’t take your job.
Become more transparent to target talent &

enhance prospect experience
Move away from transactional recruiting and

into relationship recruiting

Purpose/Message: “Micro Branding”
Our Brand
“Connected Entertainment”
Our Product Groups
Our Specific Products
Our Recruiters
Our Locations

Purpose/Message: Company/Culture
View <MyWorld>
Culture Overview
YouAtMicrosoft.com
<Diversity & Inclusion>

Recruiter Productivity Tools
Quickly Join Recruiters
Talent Community
Recruiter Profile
Integrated Video, Blog,
& Links To Social Networks
Email & RSS Subscribe
Recruiters Active Jobs
15

Agenda
Talent Acquisition

Short Term Versus Long Term View
Transactional Recruiting Relationship Recruiting
Hunter/Gatherer Mentality Farming/Cultivating Mentality

Considerations of Targeted Talent
If Something
Finds Me Heads Down
Actively
Looking &
A Few Hours
Applying
Now & Then
• Timing Is Everything – Talent Is Not Looking All The Time
• Talent Changes Jobs Every 18-24 months
• How To Relate Through Job Search Cycle

Discovering Targeted Talent
Major Search
Search Engines, Blogs & Industry Sites
Engines
• Reading White Papers/Articles
• Searching For Project/Task Related Info
• Salary & Comp Info
• Attending Learning & Non-Career Events
• Social Networks
(Talking With
Friends)
• Business Networks
• Resume Searches
• Researching
Company’s
Directly
Job Boards
• Researching Career • Resume Together/Online
Paths & • Actively Searching
Progressions & Applying To Jobs

Talent Acquisition Tool Chest

New Talent Acquisition Tool Kit

Talent Acquisition Tool Kit

Agenda
Hardware
Engineering
Case Study

Who Do We Want In Our Community?
Redmond
Silicon Valley
MACH Shenzhen
What types?
 Who employs them?

How many?
 How often do they change jobs

Where do they live?
 Why change jobs?


Hardware Engineering Talent Profiles
Manufacturing Operations
UX Design
Factory Account
New Product
Industrial Design Program
Mgmt
Introduction
Management
Ergonomics Supply chain
Mfg Eng
Architecture
Usability sourcing
Mfg Test
Quality
VLSI
User Assistance
Product Data Analytics
Firmware
Engineering Compliance
Drivers
Info Services
Sustaining
Thermal
Mechanical
Packaging
Power
RF
Optical
Reliability

Hardware Engineers Target Audience
Mechanical Engineers
• Narrowed hardware (227,000)
engineer population
to match talent Electrical Engineers
(153,000)
profiles
• Aggregate data Electronics Engineers
(138,000)
from multiple
engineering Computer Hardware
Engineer (79,000)
disciplines
• Out of the 620,000 Materials Engineer
(22,000)
engineers, we have
identified 18,900 Hardware
Engineers
Hardware Engineers Identified
(18,900)
Source: Bureau
of Labor Statistics

Agenda
Social
Recruiting
Events
“Building Guanxi Face to Face”

Social Networking Events
40% of attend