0
Certification Training
     EMEA overview




      More Skills. More Success.
Mission
„ Deliver top quality Classroom Training for
 Mac OS X & Pro Applications to Customers
           by providing Net...
50%


0%                           100%

     Profit Center


     More Skills. More Success.
Apple Training Model in EMEA
         Sales Training                                        Certification Training
     Sa...
Apple Authorized Training Centre for Education
    The unique AATCe proposition
• Enriches the existing curriculum with an...
Certification Training
bring talented, trained & certified people to the Market

This training validates the expertise and...
Leopard Certification Training
Certifications and Preparatory Courses


                   ACSP
         S      Apple Cert...
Apple Pro Certifications
Certifications and Required Exams

  Apple Certified Pro -   Aperture, Level One
  Aperture, Leve...
Apple Pro Certifications
Certifications and Required Exams

 Apple Certified Pro -
   DVD Studio Pro,           DVD Studio...
Apple Pro Certifications
Certifications and Required Exams

 Apple Certified Pro -   Logic Pro, Level One
 Logic Pro, Leve...
Master Pro Certifications
Certifications and Required Exams



                         Final Cut Pro 6, Level One
       ...
Certification
•   Multi-tiered certification program
    - Mac OS X
    - Pro Applications
•   Real world job objectives
• ...
Training Our Customers
•   ... to build deep momentum in the Pro Market

                                                 ...
Certification Training Dashboard
                   296 AATC/e Outlets                                                    ...
AATC Training Business
Apple Training has become relevant and reflects solid growth




               Training Day‘s     ...
Role of Central AATC Management
                              “Inside Sales for AATC & AATCe”
Team in Cork
• Manage Countr...
Germany
                                                                              1
                      AATC
       ...
U. K.                                          1




                      AATC
                                          ...
EMEA Training Center Outlets
144 commercial + 152 education AATC‘s in 24 Countries
                 Commercial   Education...
Business Opportunities
•   Consumer Training
    – iLife, iWork
    – iPhone


•   IT and Pro Training
    –   Companies w...
iTunes U
a new way of learning




   More Skills. More Success.   21
TM and © 2008 Apple Computer, Inc. All rights reserved.
Upcoming SlideShare
Loading in...5
×

Certification Training

567

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
567
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Certification Training"

  1. 1. Certification Training EMEA overview More Skills. More Success.
  2. 2. Mission „ Deliver top quality Classroom Training for Mac OS X & Pro Applications to Customers by providing Network of Apple Authorised Training Centers and Apple Certified Trainers“ More Skills. More Success.
  3. 3. 50% 0% 100% Profit Center More Skills. More Success.
  4. 4. Apple Training Model in EMEA Sales Training Certification Training Sales skills training offered to any In-depth certification programs designed to create a Apple Employee or channel partner high level of competency among who sells or advocates support professionals, system administrators, Apple solutions users of Apple pro applications and trainers „How to sell“ „How to use“ eLearning (ASTO), Sales Tools (ASW) Product and sales skills readiness, reinforcement and follow-up More Skills. More Success.
  5. 5. Apple Authorized Training Centre for Education The unique AATCe proposition • Enriches the existing curriculum with an additional course offer • Enhances reputations and enables generation of new revenue opportunities • Provides access to the world’s technology leader in media, education and creative applications • Helps liaison with other high quality organisations through a pan European AATCe network • Associates schools, colleges and training agencies with the Apple brand • Creates a direct contact at Apple to facilitate special needs and requests • Gives students competitive edge in the job market More Skills. More Success.
  6. 6. Certification Training bring talented, trained & certified people to the Market This training validates the expertise and qualify the participants for certain solutions. End goal is to increase proficiency in Mac OS X and Apple‘s professional applications. Course material is developed and distributed ∏ Directory Services Integration and Administration Client & Server Workbook directly to AATC‘s by Pearson/Peachpit for all courses. Certification tests for all courses offered by For personal use only. Not for resale. Prometrics in their test centers and at all AATC‘s More Skills. More Success.
  7. 7. Leopard Certification Training Certifications and Preparatory Courses ACSP S Apple Certified Mac OS X Support Essentials v10.5 (Leopard 101) U Support Professional P P O R ACTC Mac OS X Support Essentials v10.5 (Leopard 101) T Apple Certified Technical Coordinator Mac OS X Server Essentials v10.5 (Leopard 201) A D M I Mac OS X Server Essentials v10.5 (Leopard 201) N I ACSA Mac OS X Directory Services v10.5 (Leopard 301)* S T Apple Certified R Mac OS X Deployment v10.5 (Leopard 302)* System Administrator A T Mac OS X Advanced System Administration v10.5 (Leopard 401)* I O N 7
  8. 8. Apple Pro Certifications Certifications and Required Exams Apple Certified Pro - Aperture, Level One Aperture, Level One Apple Certified Pro - Color, Level One Color, Level One Apple Certified Pro - Color Management, Color Management, Level One Level One Apple Certified Pro - Final Cut Express, Final Cut Express, Level One Level One 8
  9. 9. Apple Pro Certifications Certifications and Required Exams Apple Certified Pro - DVD Studio Pro, DVD Studio Pro, Level One Level One Apple Certified Pro - Final Cut Pro, Level One Final Cut Pro, Level One Final Cut Pro, Level One Final Cut Pro, Level Two Final Cut Pro, Level Two Apple Certified Pro - Final Cut Studio Motion Final Cut Studio Motion Graphics, Level One Graphics, Level One Apple Certified Pro - Motion, Level One Motion, Level One 9
  10. 10. Apple Pro Certifications Certifications and Required Exams Apple Certified Pro - Logic Pro, Level One Logic Pro, Level One Logic Pro, Level One Logic Pro, Level Two Logic Pro, Level Two Apple Certified Pro - Soundtrack Pro, Soundtrack Pro, Level One Level One Shake, Level Two Shake, Level One 10
  11. 11. Master Pro Certifications Certifications and Required Exams Final Cut Pro 6, Level One Final Cut Pro 6, Level Two or Color, Level One Final Cut Studio Motion 3, Level One or FCS Motion Graphic, Level One Master Pro DVD Studio Pro 4, Level One Soundtrack Pro 2, Level One Logic Pro 8, Level One Logic Studio Logic Pro 8, Level Two Master Pro Soundtrack Pro 2, Level One 11
  12. 12. Certification • Multi-tiered certification program - Mac OS X - Pro Applications • Real world job objectives • Industry-wide recognition of technical expertise • Worldwide accessibility • Apple Certification Alliance & “Find a Certified Professional” 12
  13. 13. Training Our Customers • ... to build deep momentum in the Pro Market 10 K Customers Certified Aperture Audio Apps 4% 9% ∏ FY08 Directory Services Integration and Administration Client & Server Workbook Video Apps 33% Mac OS X Mac OS X For personal use only. Not for resale. 55% Video Apps Audio Apps Aperture More Skills. More Success.
  14. 14. Certification Training Dashboard 296 AATC/e Outlets 510 Apple Certified Trainer +50% +65% 390 144 152 132 250 88 190 65 120 42 35 31 42 51 50 60 20 FY04 36 FY04 FY05 4 FY06 FY07 FY08 FY05 FY06 FY07 FY08 Commercial AATC’s Education AATC’s Mac OS X ProApps 20.050 People Trained 10.000 People Certified +71% +100% 5.500 11.250 2.700 3.000 4.500 5.744 8.800 1.850 3.500 6.000 2.000 1.800140 2.400 2.000 791 450 1.100 FY04 500 FY04 122 FY05 FY05 FY06 FY07 FY08 FY06 FY07 FY08 Mac OS X ProApps Mac OS X ProApps More Skills. More Success.
  15. 15. AATC Training Business Apple Training has become relevant and reflects solid growth Training Day‘s Turnover in Mio US $ 60.000 27 35.200 16 16.500 7 6.000 8.700 4 3 FY04 FY05 FY06 FY07 FY08 FY04 FY05 FY06 FY07 FY08 Assumptions: average 3 Day‘s of Training per Course Assumptions: average 450 US $ Course fee per Day More Skills. More Success.
  16. 16. Role of Central AATC Management “Inside Sales for AATC & AATCe” Team in Cork • Manage Country coverage planning • Manage new Applications • Manage Contract process Apple Authorised • Maintain relationship  Training Centre • Ensure escalation of issues commercial • Ensure Reporting through Tools 144 2008 • Manage new Trainer applications Apple Authorised Training Centre, • Acquire trainers for TTT classes Education • Supply Courseware for TTT‘s 152 2008 • Manage Mentors to 296 partners 2008 • Pass training sales leads • Link to WW T&C Resources from 221 partners 2007 More Skills. More Success. 16
  17. 17. Germany 1 AATC 2 4 AATCE Trainers 1 no Representation 1 2 Size of the Pro business (per Q) 1 1 1 2 3.8 to 5.5 Million $ 2 1 1 4 2 2 1.8 to 3.8 Million $ 1 1 2 1 to 1.8 Million $ 1 1 .5 to 1 Million $ 1 0.2 to 0.5 Million $ 4 2 0.1 to 0.2 Million $ 2 8 <0.1 Million $
  18. 18. U. K. 1 AATC 2 AATCE Trainers 22 no Representation Size of the Pro business (per Q) 11 3 1 1 3.8 to 5.5 Million $ 12 3 6 12 1 1 1 2 11 5 12 1.8 to 3.8 Million $ 2 2 1 to 1.8 Million $ 11 1 5 19 1 11 3 3 52 .5 to 1 Million $ 7 0.2 to 0.5 Million $ 1 26 0.1 to 0.2 Million $ <0.1 Million $
  19. 19. EMEA Training Center Outlets 144 commercial + 152 education AATC‘s in 24 Countries Commercial Education Commercial Education Total Total AATC AATCe AATC AATCe Austria 3 3 6 Norway 1 1 2 Belgium 5 6 11 Poland 4 2 6 Denmark 3 3 Portugal 2 1 3 Egypt 2 2 Russia 4 3 7 Finland 2 2 Slovenia 1 1 France 16 26 42 South Africa 6 3 9 Germany 23 12 35 Spain 14 13 27 Ireland 3 9 12 Sweden 8 5 13 Italy 6 3 9 Switzerland 2 3 5 Jordania 1 1 Turkey 2 2 United Arabian Lithuania 1 1 1 2 3 Emirates United Netherlands 3 5 8 34 52 86 Kingdom More Skills. More Success.
  20. 20. Business Opportunities • Consumer Training – iLife, iWork – iPhone • IT and Pro Training – Companies who investing in Peoples education addressing need for improved efficiency • Apple Channel qualification requirements – Apple Channel needs to get certified – Apple Channel needs to offer training More Skills. More Success.
  21. 21. iTunes U a new way of learning More Skills. More Success. 21
  22. 22. TM and © 2008 Apple Computer, Inc. All rights reserved.
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×