Apple's Mac Logo Trademark License Agreement

  • 1,707 views
Uploaded on

 

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,707
On Slideshare
0
From Embeds
0
Number of Embeds
2

Actions

Shares
Downloads
7
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Mac Logo Agreement Apple’s Mac Logo Trademark License Agreement This Mac Logo Trademark License Agreement (“Agreement”) is entered into by and between Apple Computer, Inc. at 1 Infinite Loop, Cupertino, California 95014, USA (“Apple”) and the company listed below (“Licensee”) and is effective as of the date of confirmed approval by Apple of this Agreement (“Effective Date”). Licensee (Company Name): _____________________________________________ Individual to Contact: _____________________________________________ Street Address: __________________________________________________ City: __________________________________ State: ____________________ Zip/Postal Code: ____________________ Country: ________________________ Telephone Number: __________________________________________________ Fax Number: ________________________________________________________ E-Mail Address (Required): ____________________________________________ Product(s) (include version numbers): ______________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ Licensee’s Site: ______________________________________________ (provide name and address of Licensee's page/URL on the World Wide Web, if applicable) 1. Subject to the terms of this Agreement, Apple grants Licensee a limited, non-exclusive, non- transferable, royalty-free licensee to use Apple’s Mac trademark and logo (“ Mac Logo”) only in connection with a product that is compatible with Apple’s Mac OS X system software version 10.0 or later as verified by Apple by operating without error in Apple’s Mac OS X application environment (version 10.0 or later) with no dependence on the Mac Classic environment (“Product”). 2. Licensee’s use of the Mac Logo will be in strict compliances with the Mac Logo Usage Guidelines, found at http://developer.apple.com/mkt/maclogo/mac_logo_guidelines.pdf, which may be amended from time to time. 3. Each version of each Product that uses the Mac Logo must be compatible with Apple's Mac OS X system software version 10.0 or later and in full compliance with the terms of this Agreement. SWL223-091504 -1-
  • 2. Mac Logo Agreement 4. Apple can list the name of Licensee as a company (or your name, if an individual) in an index of products that work with Apple’s Macintosh computers. 5. Apple has no obligation to provide any type of support for Licensee’s Product. 6. So that users may identify the Mac OS application environment(s) in which the Product operates, the following wording shall be included in the Product’s “System Requirements” or other section detailing requirements for Product functionality: For Products that operate on Mac OS 8.1 through 9.x and also operate natively on Mac OS X, the wording used should be: “Requires Mac OS [insert appropriate version(s)]; built for Mac OS X.” For Products that only operate natively in Mac OS X, the wording used should be: “Requires Mac OS X v10.x.” Products which operate in Mac OS X only in the Classic environment are not eligible for use with the Mac Logo. 7. Upon Apple’s request, Licensee shall supply Apple, at no cost and with no obligation to return, suitable specimens of its use of the Mac Logo to verify Licensee’s compliance with this Agreement. 8. Apple shall remain the exclusive owner of the Mac Logo. Licensee’s use of the Mac Logo shall exclusively inure to the benefit of Apple. Licensee will not do anything to compromise Apple’s rights in and to the the Mac Logo, such as filing any identical or confusingly similar trademark applications anywhere in the world, now or in the future. 9. THE MAC LOGO IS PROVIDED TO LICENSEE ON AN “AS IS” BASIS AND LICENSEE IS SOLELY RESPONSIBLE FOR ITS USE OF THE MAC LOGO. APPLE DISCLAIMS ALL WARRANTIES REGARDING THE MAC LOGO, INCLUDING WARRANTIES OF NON-INFRINGEMENT. APPLE SHALL NOT BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR PUNITIVE DAMAGES ARISING FROM OR RELATED TO LICENSEE’S USE OF THE MAC LOGO, OR TERMINATION OF THIS AGREEMENT. 10. Licensee will defend, indemnify and hold harmless Apple against all losses, liability, and/or expense (including reasonable legal fees) arising out of any claims or suits, whatever their nature and however arising, which may be brought or made against Apple because of Licensee’s use of the Mac Logo in any manner except as expressly permitted by this License, or for any personal injury, product liability or other claim arising from the production, promotion, distribution, sale and/or offer for sale, and/or the performance of your Product. 11. This Agreement is valid for one (1) year from the effective date of execution, unless otherwise terminated as per the provisions noted below. In order to renew this Agreement for an additional year, Licensee must submit a written request within thirty(30) days prior to the Agreement’s expiration. SWL223-091504 -2-
  • 3. Mac Logo Agreement 12. This Agreement shall terminate automatically upon Licensee’s breach of any of the terms of this Agreement. This Agreement is revocable at will by Apple at Apple’s sole discretion. However, in the event Apple revokes Licensee’s right to use the Mac Logo, Licensee may, except in the event that the Mac Logo is subject of a claim of infringement, deplete existing inventory, provided it is in compliance with the terms of this Agreement. 13. This Agreement shall be governed by the laws of the State of California without regard to or application of choice of law rules or principles, and controlling U.S. federal law. Any proceedings arising out of this Agreement shall take place in the United States District Court for the Northern District of California or the California Superior Court for the County of Santa Clara. If any provision of this Agreement is held by a court of competent jurisdiction to be contrary to law, all remaining provisions of this license will remain in full force and effect. 14. Licensee shall inform Apple in writing of any change in Licensee's physical or electronic address to the Austin, Texas address at the end of the Agreement. 15. The terms of this Agreement are the entire and final understanding between Licensee and Apple concerning the Mac Logo. If Licensee agrees to the terms of this Agreement, please complete the product information requested above and return one originally signed copy of this agreement in its entirety by post to the address below (faxes or electronic submissions not accepted). Licensee will then be able to download the Mac Logo from Apple’s web site and use it in accordance with the terms of the Guidelines. As an authorized representative of Licensee, I have read and agree to the terms of the Mac Logo Trademark License Agreement. Name (Signature):_______________________________ Name (Print):__________________________________ Title:_________________________________________ Date:_________________________________________ Send signed agreement (all pages) to: APPLE COMPUTER, INC. Software Licensing Department 12545 Riata Vista Circle MS 198-3 SWL Austin, TX 78727 SWL223-091504 -3-
  • 4. Mac Logo Guidelines Overview Extraordinary technological innovation, cutting-edge product design, and legendary ease of use have made the Macintosh operating system (Mac OS) the platform of choice for people all over the world who seek the nest in technology. The continued Mac effectiveness of the Mac logo depends on its consistent use whenever it appears on communications. These guidelines will help you use the logo correctly on packaging, advertising, websites, and other marketing communications. You must follow these The Mac logo has long been an essential guidelines whenever the Mac logo is used. icon for enabling customers to identify Mac- compatible hardware and software products. Mac OS versions The Mac logo is designed to enable easy identi cation of software products and peripherals developed speci cally to run on Mac OS X and take advantage of its advanced features. To clearly designate your product’s compatibility, identify the compatible Mac OS X version numbers in the technical speci cations listed on the product package or other product communication. Do not add version names or numbers to the Mac logo. If you wish to clarify that your product works in both Mac OS 9 and Mac OS X, you can identify all compatible version numbers in the product technical speci cations. You cannot use the Mac logo to identify compatibility with Mac OS 9 only. Requirements for third parties using the Mac logo The Mac logo can be used on qualifying software packages, on CDs and DVDs, in advertising and marketing communications, and as a badge on websites to promote software that has been optimized or written speci cally for the Mac platform. The Mac logo can be used only by authorized licensees who have signed the Mac Logo License Agreement and Apple employees who are responsible for the development of Apple communications related to the Macintosh platform. The logo cannot be used in connection with Mac software that does not meet the criteria outlined in the Mac Logo License Agreement. Mac Logo Guidelines February 2004
  • 5. Mac Logo Guidelines 2 February 2004 The Mac Logo The Mac logo consists of the smiling-face symbol, the Mac logotype, and the white background de ned by the linear border that surrounds them. To preserve the integ- rity of the Mac logo, these elements and their relative size and positioning must not Mac Mac be altered. The ideal representation of the Mac logo is the four-color dimensional version. Apple Dimensional versions strongly recommends its use on printed communications and on web pages. The Four-color Grayscale grayscale dimensional version is available for black-and-white printing. A line art version of the Mac logo is available for use in media for which the dimensional logo is not suited (such as silk-screen printed materials or newsprint). Always use the version of the Mac logo that best suits the design and medium of your communication. A web-ready version of the Mac logo is available at http://developer.apple.com/mkt/ maclogo.html for use on websites of qualifying companies that promote Macintosh Mac and Mac-compatible products. Line art version Web-ready version Using the Mac Logo For black-and-white For use on web pages Color printing use only The colors of the Mac logo were chosen to create a speci c visual image for the Macintosh platform. It is essential to apply the highest-quality reproduction standards and maintain strict color-matching principles when reproducing the logo. The four- color dimensional version of the logo must be printed using a four-color process. Output lm directly from the electronic artwork provided. Screen percentages for four-color process printing are built into the artwork. Background colors Mac The color versions of the Mac logo can appear on black or other background colors, and on photographic backgrounds, as long as the legibility of the logo is not diminished. Do not alter or remove the black border that surrounds the Mac logo. Do not alter the white background within the border. On color, black, or photo- graphic background Black-and-white printing The grayscale dimensional version of the Mac logo is for use when printing in black and white only, such as in newspaper articles or black-and-white ads and yers. Output lm directly from the electronic artwork provided. The screen percentages X for black-and-white printing are built into the artwork. The grayscale version can be X printed only on white backgrounds. 15 mm A line art version of the Mac logo is available for faxes or for printing the logo very Mac X small at a coarse line screen, such as a 65-line screen. X Minimum size Minimum size and The minimum size for the Mac logo is 15 mm high, as shown at left. The recommended minimum clear space size on the front, back, and spine of a package is 24 mm high. Minimum clear space The clear space surrounding the Mac logo is an integral part of its design. Keep the area around the logo clean and uncluttered. The clear space should measure at least X on all sides, where X equals one-quarter the width of the logo box. Do not place any other trademark, logo, logotype, graphic, text, photograph, or illustration in the minimum clear space area.
  • 6. Mac Logo Guidelines 3 February 2004 Size and placement XYZ Software The Mac logo is used to indicate hardware or software compatibility with Macintosh Headline computers and Mac platform products. It should always be clearly subordinate in both Lorem ipsum dolor sit Amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet size and placement to the primary product or company identity with which it is used, dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at Vero Eros et Accumsan et Iusto Odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla and cannot in any way suggest that the Mac logo represents the primary product facilisi. Lorem ipsum dolor sit amet, ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation mcorper suscipit lobortis nisl ut aliquip ex eaommodo or company identity. Always make sure that the relationship between the Macintosh Duis Autem Vel Eum Iriure Dolor Hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril platform and the compatible product is clear. Lorem ipsum dolor sit Amet, consectetuer delenit augue duis dolore te feugait nulla adipiscing elit, sed diam nonummy nibh facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet euismod tincidunt ut laoreet dolore magna doming id quod mazim placerat facer possim aliquam erat volutpat. assum. Lorem ipsum dolor sit amet, sectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation Keep the number of Mac logos used in a communication to a minimum—usually no Ullamcorper Suscipit Lobortis Nisl more than one Mac logo per surface or page. Always use the complete electronic artwork provided by Apple. Do not alter the logo in any way. Mac Platform Lorem ipsum dolor sit Amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi In advertising and collateral In advertising and other marketing materials, the Mac logo should be positioned in a Print advertisement clearly subordinate size and position to the advertiser’s primary company or product identity, as shown. On packaging and manuals The Mac logo should be positioned in a visible area on the outside of product pack- XYZ aging and manuals, but should be smaller than and clearly subordinate to the primary XYZ company or product identity. Software Software On packaging, place the Mac logo on the front panel, preferably in one of the corners, Lorem ipsum dolor sit Amet. and on the lower third of the package spine as shown at left. The ideal placement for the logo is 15 mm from any edge of the package. NEW On the Web Mac Mac XYZ Software Front and spine of single-platform software PRODUCT LIST CART CATALOG HELP package LOREM GO Our Products for Consectetuer Database Management Adipiscing Nonummy Lorem ipsum dolor sit Euismod Tincidunt Amet, consectetuer adipiscing elit, sed diam nonummy Laoreet Dolore nibh euismod tincidunt ut laoreet dolore magna aliquam Magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud Ut Wisi Enim Minim Veniam exerci tation ullamcorper suscipit lobortis nisl ut aliquip Nostrud Exercull ex ea commodo consequat. Duis autem vel eum iriure Amcorper Suscipit dolor in hendrerit in vulputate velit esse molestie Lobortis Nisl Ut consequat, vel illum dolore eu feugiat nulla facilisis at Aliquip Ex Ea ABC Commodo Duis ABC Software Autem Vel Eum Mac Platform Software When using the Mac logo on the web, follow the same usage guidelines as Lorem ipsum dolor sit Ullamcorper Suscipit Lobortis Nisl Amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in Et aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla recommended for print materials. Make sure that you are using the correct hendrerit in vulputate velit esse molestie consequat, vel illum facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing dolore eu feugiat nulla facilisis at Nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation facilisi. Lorem ipsum dolor sit amet, elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam blandit praesent luptatum zzril delenit augue eros et accumsan et iusto odio dignissim qu. Ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum electronic artwork—the web-ready version of the Mac logo available at consectetuer adipiscing elit, sed diam nonummy nibh dolore eu feugiat nulla facilisis at. euismod tincidunt ut laoreet dolore magna aliquam blandit praesent luptatum zzril delenit augue eros et accumsan et iusto odio dignissim qu. Nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh http://developer.apple.com/mkt/maclogo.html. As always, do not distort or euismod tincidunt ut laoreet dolore magna aliquam blandit Platform alter the logo in any way. Do not rotate or animate the logo. Lorem ipsum dolor sit Amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi Lorem Mac Global Sparkle ipsum dolor sit Amet, Mac Platform Back and spine of multiple-platform software With multiple-platform products package When more than one logo is used in a communication to designate a product’s compatibility with multiple platforms, make sure that the Mac logo is prominently placed and clearly visible. Make sure that the Mac logo is the same size as any other compatibility mark and is given equal prominence.
  • 7. Mac Logo Guidelines 4 February 2004 Avoid Mistakes Do not alter the Mac logo in any way. Do not animate or rotate it. Do not separate the elements of the logo, and do not alter or remove the black border. Do not add trademark symbols to the logo. Do not translate or localize the Mac logo, and do not add words or version numbers to it. Never attempt to set the logotype yourself, change the font, or alter the size, proportions, or space between letters. Do not change the font. Do not use any part of the logo as a decorative illustration, graphic element, back- ground graphic, or pattern. Never use the Mac logo as a bullet point or other form of punctuation. Do not . . . Mac Runs on Panther XYZ Software Mac Headline XYZ Software Lorem ipsum dolor sit Amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at Vero Eros et Accumsan et Iusto Do not alter the box shape or add copy. Odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation mcorper suscipit lobortis nisl ut aliquip ex eaommodo Duis Autem Vel Eum Iriure Dolor Hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril Lorem ipsum dolor sit Amet, consectetuer delenit augue duis dolore te feugait nulla adipiscing elit, sed diam nonummy nibh facilisi. Nam liber tempor cum soluta nobis Lorem ipsum dolor sit Ullamcorper Suscipit Lobortis Nisl eleifend option congue nihil imperdiet euismod tincidunt ut laoreet dolore magna doming id quod mazim placerat facer possim Amet, consectetuer adipiscing elit, sed diam nonummy nibh Et aliquip ex ea commodo consequat. Duis autem vel eum euismod tincidunt ut laoreet dolore magna aliquam erat iriure dolor in hendrerit in vulputate velit esse molestie aliquam erat volutpat. assum. Lorem ipsum dolor sit amet, sectetuer volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci consequat, vel illum dolore eu feugiat nulla adipiscing elit, sed diam nonummy nibh tation ullamcorper suscipit lobortis nisl ut aliquip ex ea facilisis at vero eros et accumsan et iusto euismod tincidunt ut laoreet dolore magna commodo consequat. Duis autem vel eum iriure dolor in odio dignissim qui blandit praesent aliquam erat volutpat. Ut wisi enim ad minim hendrerit in vulputate velit esse molestie consequat, vel illum luptatum zzril delenit augue duis dolore dolore eu feugiat nulla facilisis at te feugait nulla facilisi. Lorem ipsum dolor veniam, quis nostrud exerci tation sit amet, consectetuer adipiscing elit, sed Ullamcorper Suscipit Lobortis Nisl Nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam blandit Mac nostrud exerci tation facilisi. Lorem ipsum dolor sit amet, praesent luptatum zzril delenit augue consectetuer adipiscing elit, sed diam nonummy nibh eros et accumsan et iusto odio dignissim qu. Ea commodo euismod tincidunt ut laoreet dolore magna aliquam blandit consequat. Duis autem vel eum iriure dolor in hendrerit in praesent luptatum zzril delenit augue eros et accumsan et vulputate velit esse molestie consequat, vel illum dolore eu iusto odio dignissim qu. feugiat nulla facilisis at. Nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation facilisi. Lorem ipsum dolor sit amet, Platform Lorem ipsum dolor sit Amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi Lorem ipsum dolor sit Amet, consectetuer adipiscing elit, sed diam Lorem ipsum dolor sit Amet, consectetuer adipiscing elit, nonummy nibh euismod tincidunt ut lao sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi Sparkle Platform Global Star Power Mac Do not place the Mac logo Do not place the Mac logo P near the product identity in a size or position different in a position of equal promi- from those of any other nence. It should be smaller compatibility mark. It Do not let the background show through. than and clearly subordinate should be the same size to the primary company or and of equal prominence. product identity. Credit Line Always include the following credit line in legal notices when using the Mac logo: Mac and the Mac logo are trademarks of Apple Computer, Inc., registered in the U.S. and other countries. For More Information Visit http://developer.apple.com/mkt/maclogo.html to obtain a trademark agreement and downloadable artwork les. If you need more information, contact corpID@apple.com. © 2004 Apple Computer, Inc. All rights reserved. Apple, the Apple logo, Mac, the Mac logo, Macintosh, and Mac OS are trademarks of Apple Computer, Inc., registered in the U.S. and other countries. Any statements made by an Apple sales representative that contradict these guidelines are expressly unauthorized and disclaimed by Apple.