Harrisburg University <br />Cyber Advocacy: <br />Social Media and Political Change<br />15 September 2010<br />
Communications Strategy<br />Identify Your Audience<br />Customers<br />Clients<br />Elected Officials<br />Staff<br />Don...
Communications Strategy<br />Target Your Audience<br />Mass Media<br />Direct Mail<br />Electronic Mail<br />One-to-One<br...
Communications Strategy<br />Engage Your Audience<br />Commercials<br />Billboards<br />Print & Electronic<br />Phone Bank...
Why Social Media<br />Your Audience is There<br />International<br />National<br />State<br />Local<br />
Facebook<br />International Statistics<br />World population - 6.8 billion<br />Facebook Population - 500 million<br />7% ...
Top Ten Countries<br />United States - 133.9 Million<br />United Kingdom - 28.0 Million<br />Indonesia - 27.8 Million<br /...
United States<br />US Population (est.) 310.3 Million <br />US Facebook Accounts 133.9 Million<br />43% of US Population i...
US Voting Population<br />Population over 18 - 225.5 Million<br />Eligible to Vote – 206.1 Million<br />91.4% of over 18 p...
Facebook Voting Population<br />Population over 18 – 120.8 Million<br />Eligible to Vote – 110.4 Million<br />91.4% of ove...
Pennsylvania<br />Population (est.) 12.6 Million <br />Facebook Accounts 5.96 Million<br />47.2% of PA Population is on Fa...
PA Voting Population<br />Population over 18 – 9.83 Million<br />Eligible to Vote – 9.69 Million<br />98.5% of over 18 pop...
PA Facebook Voting Pop.<br />Population over 18 – 5.32 Million<br />Eligible to Vote – 5.24 Million<br />98.5% of over 18 ...
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Harrisburg university

  1. 1. Harrisburg University <br />Cyber Advocacy: <br />Social Media and Political Change<br />15 September 2010<br />
  2. 2. Communications Strategy<br />Identify Your Audience<br />Customers<br />Clients<br />Elected Officials<br />Staff<br />Donors<br />Media<br />Advocates<br />
  3. 3. Communications Strategy<br />Target Your Audience<br />Mass Media<br />Direct Mail<br />Electronic Mail<br />One-to-One<br />Speaking Engagements<br />Social Media<br />
  4. 4. Communications Strategy<br />Engage Your Audience<br />Commercials<br />Billboards<br />Print & Electronic<br />Phone Banks<br />Photographs & Video<br />Press Releases<br />Speeches & Blogging<br />
  5. 5. Why Social Media<br />Your Audience is There<br />International<br />National<br />State<br />Local<br />
  6. 6. Facebook<br />International Statistics<br />World population - 6.8 billion<br />Facebook Population - 500 million<br />7% of World Population is on Facebook<br />
  7. 7. Top Ten Countries<br />United States - 133.9 Million<br />United Kingdom - 28.0 Million<br />Indonesia - 27.8 Million<br />Turkey - 23.8 Million<br />France - 19.3 Million<br />Italy - 16.7 Million<br />Philippines - 16.7 Million<br />Canada - 16.5 Million<br />Mexico - 15.5 Million<br />India - 13.6 Million<br />
  8. 8. United States<br />US Population (est.) 310.3 Million <br />US Facebook Accounts 133.9 Million<br />43% of US Population is on Facebook<br />
  9. 9. US Voting Population<br />Population over 18 - 225.5 Million<br />Eligible to Vote – 206.1 Million<br />91.4% of over 18 population<br />Registered 2008 – 146.3 Million<br />71% of Eligible Voters<br />Voted Nov ’08 – 131.1 Million<br />63.6% of Eligible Voters<br />
  10. 10. Facebook Voting Population<br />Population over 18 – 120.8 Million<br />Eligible to Vote – 110.4 Million<br />91.4% of over 18 population<br />Registered 2008 – 78.4 Million<br />71% of Eligible Voters<br />Voted Nov ’08 – 70.2 Million<br />63.6% of Eligible Voters<br />
  11. 11. Pennsylvania<br />Population (est.) 12.6 Million <br />Facebook Accounts 5.96 Million<br />47.2% of PA Population is on Facebook<br />
  12. 12. PA Voting Population<br />Population over 18 – 9.83 Million<br />Eligible to Vote – 9.69 Million<br />98.5% of over 18 population<br />Registered 2008 – 8.76 Million<br />90.4% of Eligible Voters<br />Voted Nov ’08 – 6.01 Million<br />62.1% of Eligible Voters<br />
  13. 13. PA Facebook Voting Pop.<br />Population over 18 – 5.32 Million<br />Eligible to Vote – 5.24 Million<br />98.5% of over 18 population<br />Registered 2008 – 4.74 Million<br />90.4% of Eligible Voters<br />Voted Nov ’08 – 3.25 Million<br />62.1% of Eligible Voters<br />
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