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Hap presentation

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    Hap presentation Hap presentation Presentation Transcript

    • 2010 HAP Public Relations Conference The Business Case for Hospital Social Media Program 21 October 2010
    • Communications Strategy
      • How do you communicate your hospital or health systems message?
        • Press Releases
          • Newspapers & Magazines
        • Commercials
          • Television & Radio
        • Billboards
        • Social Media/Networking
    • Social Media Revolution
      • http://www.youtube.com/user/Socialnomics09#p/u/3/lFZ0z5Fm-Ng
    • Social Networking vs Social Media
      • Terms are used interchangeably
      • Social Networking
        • Building Relationships & Communities
      • Social Media
        • Broadcasting Your Message
    • Networking First
      • You Need an Audience in Order to Successfully Broadcast Your Message
    • Social Networking Plan
      • Goal
      • Strategy
      • Tactics
    • What Is Your Goal?
      • Crisis Communication
      • Community Education
      • Marketing
      • Media Relations
      • Fundraising
      • Reputation Management
      • Employee Recruitment
    • Strategic Questions
      • Who Is Your Audience?
      • Where Is Your Audience?
      • What Will Your Audience View as Valuable?
        • Pay It Forward
        • Educate
        • Entertain
        • Engage
    • Tactical Components
      • Facebook
      • Twitter
      • YouTube
      • Flickr
      • LinkedIn
      • Google Reader
      • Blog
    • Time is Money
      • Social Media is not free
      • The investment is time
      • Can your organization or you invest the time it will take to be successful
      • Do you have the current capacity to engage or should you outsource
    • How do you measure ROI?
      • http://www.youtube.com/user/Socialnomics09#p/u/4/ypmfs3z8esI
    • General Observations
      • Link Social Networks with Web Site
      • Use Facebook & Twitter to Promote YouTube
      • Ratio of Followers to Following should be close to 1:1
      • Social Media Links click through to Social Media Pages
    • General Observations Cont.
      • Updating Twitter from Facebook
      • Multiple Accounts
      • Facebook Community Pages
      • On-Line Advertising
    • Questions
    •