State of the Nation - Spotlight on the Australian Media Landscape
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Just a shake-up of traditional media or death rattles? ...
Just a shake-up of traditional media or death rattles?
It's a landscape cluttered with different measures - tarps, page views, clicks, average issue readership, etc. But where are the consumers? Where are the $s?
This Roy Morgan State of the Nation 17, with a spotlight on the Australian Media landscape, puts the focus back on people. It provides a structured, forensic analysis of all media using three consistent frameworks to understand the changes that have happened and that are still happening.
You really need to understand how the new media landscape is changing people's lives - especially your own.
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