0
Technology
Infrastructure &
Device Adoption
51%
Have Pay TV
87%
Of households have
internet connection
80%
Of households have
broadband
37%
Use Mobile Internet
22%
Ha...
%
37%
65%%
27
Can’t live without
Mobile Phone
%
Worried about
privacy invasion
61 40
Technology
gives me more
control
Happ...
Growth
in Technology
Devices
4 year Trend 2009-2013
227% growth
1.4m own a
Smartphone
557% growth
1.1m own a
Tablet Comput...
Smartphone Users
39% SMARTPHONE USERS
N o. U s er s
Ac c es s ed
Inter net
1.4m 14%
15%Internet growth1.0m
396K MOBILE USE...
Smartphone
ownership
amplifies
online behaviours
(Compared to traditional mobile users over a 4 week period)
460K
bank onl...
The Smartphone as a Multi-Media Device
1.2M USE SMARTPHONES AS
A MULTI MEDIA DEVICE
17% READ NEWSPAPERS ONLINE
12% STREAME...
Community
7.5% of total population
Users are in the
top AB quintile &
Fastest growing
of full-time
employed use
LinkedIn
YouTube
Mal...
Social Media Growth
TWITTER GROWING 14%
FA C EB OOK
YOU TU B E
GOOGLE+
LIN K ED IN
TWITTER7%
9%
4%
13%
14%
Websites visite...
2.2 MILLION (61.1%) NEW ZEALANDERS
USE FACEBOOK
1.1m (78.1%) SMARTPHONE USERS VISIT FACEBOOK
30% OF TWITTER USERS ARE AGED 18-24
13% OF SMARTPHONE USERS
VISITED TWITTER IN THE LAST 4 WEEKS.
268,000 (7.5%) OF NEW ZEA...
57% OF LINKEDIN USERS ARE MALE AND ARE
PREDOMINANTLY AGED 35-49
13% OF SMARTPHONES USERS VISITED LINKEDIN IN THE
LAST 4 WE...
895,000 (65%) OF SMARTPHONE USERS VISITED YOUTUBE
IN THE LAST 4 WEEKS
9% OF HAVE NOT WATCHED COMMERCIAL TV IN THE
LAST 7 D...
Media
like to surf the
net while they
watch TV
Streamed radio
5 year readership
815k
Consumption of
NewZealand Media
Remains sta...
News
42% OF NEW ZEALANDERS HAVE
VISITED A NEWS OR NEWSPAPER SITE
(IN THE LAST 7 DAYS)
51% OF PEOPLE WHO HAVE VISITED NEWS ...
Readership
NZ HERALD READERSHIP HAS
REACHED 1.2 MILLIONIn an average 7 day period
DIGITAL ONLY READERS MAKE UP 44% OF TOTA...
Radio
RADIO LISTENERS WILL USE THE
MOST CONVENIENT DEVICE
12% OF SMARTPHONE USERS HAVE STREAMED MUSIC ON
THEIR SMARTPHONE
...
TV Entertainment and Changes
OVER ½ MILLION PEOPLE
STREAM TV ONLINE
26% HAVE EITHER AN XBOX 360 OR PLAYSTATION 3, WHICH HA...
Advertising
32% NOTICE ADVERTISING WHILE
SURFING THE INTERNET
41K LOOKED UP WEBSITE ON THEIR SMARTPHONE BECAUSE OF TV
18% ...
Banking
33%
Paid with a
card over
the internet
2.2m
Banking & Finance
New Zealand
InternetBanking
Transactions by
smartphone
21%
1...
45% OF NEW ZEALANDERS
WENT ONLINE TO PAY
HOUSEHOLD BILLS IN THE LAST 4 WEEKS
CASH AND CHEQUE BILL PAYMENT METHODS HAVE DEC...
Banking Websites
ANZ IS THE 10TH RANKED WEBSITE –
847K VISITORS IN THE LAST 4 WEEKS
THOSE WHO USE INTERNET BANKING DO SO 1...
Mobile Banking
462,000 NEW ZEALANDERS USE
SMARTPHONES FOR BANKING ACTIVITIES
BANKING VIA SMARTPHONE HAS GROWN 24% IN THE L...
Online
Shopping
Now shop less in
stores since using
the internet
67%NZer’s
ShoppingNew Zealander
12%
23%
Feel comfortable
giving their
per...
Online Shopping
$5.6 BILLION SPENT
SHOPPING ONLINE
NEW ZEALANDERS IN THE LAST 12 MONTHS
ElectronicProducts
29.2%
8.3%
25.2%
12.5%
10.1%
14.7%
Entertainment&Leisure
TravelProducts
FashionProducts
FoodandBeverage...
People Travelling in the last 12 Months
$1.63b SPENT ON TRAVEL &
ACCOMMODATION ONLINE
21% USED THE INTERNET TO PLAN THEIR ...
The New Battlefield for Retail
ONLY 37% ‘COMFORTABLE’
USING CREDIT CARDS ONLINE
1 OUT OF 2 ONLINE SHOPPERS ‘ONLY BUY FROM ...
Window Shopping
47% RESEARCHED ONLINE
BUT BOUGHT OFFLINE
11% USED A PRICE COMPARISON WEBSITE
12% HAVE READ AN ONLINE CATAL...
Social Media and The Path to Purchase
12% READ RATING &
REVIEWS ONLINE
ONLY 4% HAVE POSTED A REVIEW
ONLY 1.3% OF NEW ZEALA...
Smartphones and The Path to Purchase
10% RESEARCHED ON
THEIR SMARTPHONE
7% PAID FOR PURCHASES USING A CREDIT CARD
23% DID ...
New Car Buyers
28% USE THE INTERNET TO
CHECK OR GET QUOTE
32% CHECKED VEHICLE FEATURES ONLINE
12% USED INTERNET TO LOCATE ...
NZ v AUS
Penetration of technology
infrastructure in NZ households is
higher
Internet Pay TVBroadband
NZ 87%
AUS 80%
NZ 51%
AUS 29%...
Attitudes Reflect An Uneasy
Acceptance Of Technology For The
Sake Of Convenience In NZ & AUS
NZ AUS
Comfortable giving my ...
NZ 39%
AUS 60%
Smartphone
NZ 30%
AUS 42%
Tablet Computer
NZ 10%
AUS 13%
E-Reader
NZ 57%
AUS 58%
Desktop computer
NZ 60%
AU...
MORE AUSTRALIANS ARE USING
SOCIAL MEDIA WEBSITES (74%)
61% 59%
47% 58%
10% 19%
9% 14%
8% 15%
6% 10%
72% OF NEW ZEALANDERS ...
Time Spent with Media – NZ vs. Australia
Per DayPer Day
TV
35.5%
Radio
29.1%
Online
28.6%
Print
6.8%
TV
36.9%
Radio
23.2%
...
Online shopping comparison
NEW ZEALANDERS SHOP MORE
ONLINE THAN AUSTRALIANS
NZ AUS
Did one or more buying, selling, shoppi...
Banking
&Finance
New Zealand
Vs. Australia
NewZealandersLagbehind
Australiaininternetbanking
smartphone
Internet
Branch
Ph...
Smartphone Adoption & Usage
SMARTPHONE OWNERSHIP IS
SIGNIFICANTLY HIGHER IN AUS
NZ AUS
Checked bank account balances 31% 2...
www.thedigitaluniverse.com.au
The Digital Universe 2013 - New Zealand
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The Digital Universe 2013 - New Zealand

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The Digital Universe 2013 Report is New Zealand’s most comprehensive Digital Media and Behavioural Research report. A 360-degree view of the myriad of platforms, products and trends that comprise today’s digital landscape.

Published in: Technology, Business
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  • sknightly; we do gather information about Games Consoles.. thank you for the suggestion
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  • In future you should ask about gaming too, not just traditional media. Sure 51% NZers have Pay TV, but 51% also have games consoles (source: IGEA). We're spending more time playing games than Internet or banking on smartphones. A LOT of our audience's digital experience is being shaped by gaming.
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Transcript of "The Digital Universe 2013 - New Zealand"

  1. 1. Technology Infrastructure & Device Adoption
  2. 2. 51% Have Pay TV 87% Of households have internet connection 80% Of households have broadband 37% Use Mobile Internet 22% Have Mobile only 78% Have a Landline connectionLandline Households Internet Connection Pay TV Households Mobile Only Households Mobile Internet Broadband Connection
  3. 3. % 37% 65%% 27 Can’t live without Mobile Phone % Worried about privacy invasion 61 40 Technology gives me more control Happy to give credit card details Attitudes to Technology Technology changing too fast
  4. 4. Growth in Technology Devices 4 year Trend 2009-2013 227% growth 1.4m own a Smartphone 557% growth 1.1m own a Tablet Computer 478% growth 0.4m own a E-Reader 20% decline 2.0m own a Desktop computer 41% growth 2.1m own a Laptop/Notebook
  5. 5. Smartphone Users 39% SMARTPHONE USERS N o. U s er s Ac c es s ed Inter net 1.4m 14% 15%Internet growth1.0m 396K MOBILE USERS INTEND TO UPGRADE THEIR MOBILE IN THE NEXT 6 MONTHS U s er gr ow th 6 Month Growth
  6. 6. Smartphone ownership amplifies online behaviours (Compared to traditional mobile users over a 4 week period) 460K bank online 8x higher 371K play video clips 9x higher 490K use online communities 6x higher 690K research online 7x higher 310K shop online 10x higher
  7. 7. The Smartphone as a Multi-Media Device 1.2M USE SMARTPHONES AS A MULTI MEDIA DEVICE 17% READ NEWSPAPERS ONLINE 12% STREAMED OR DOWNLOADED MUSIC 27% STREAMED VIDEO 9% STREAMED RADIO 3% STREAMED TV In the last 4 weeks Smartphone users….
  8. 8. Community
  9. 9. 7.5% of total population Users are in the top AB quintile & Fastest growing of full-time employed use LinkedIn YouTube MaleversusFemale: Twitter up 14% In the past 6 months 36% Smartphone owners use them for online communities New Zealand Online Communities 13% Facebook YouTube Twitter 44% 52% 48% 24% Social media platform was 266k visitors 56% 50% 50% 539k are aged 14-24 years
  10. 10. Social Media Growth TWITTER GROWING 14% FA C EB OOK YOU TU B E GOOGLE+ LIN K ED IN TWITTER7% 9% 4% 13% 14% Websites visited in the last 4 weeks, 6 month growth December 2012 to June 2013
  11. 11. 2.2 MILLION (61.1%) NEW ZEALANDERS USE FACEBOOK 1.1m (78.1%) SMARTPHONE USERS VISIT FACEBOOK
  12. 12. 30% OF TWITTER USERS ARE AGED 18-24 13% OF SMARTPHONE USERS VISITED TWITTER IN THE LAST 4 WEEKS. 268,000 (7.5%) OF NEW ZEALANDERS VISITED TWITTER IN THE LAST 4 WEEKS
  13. 13. 57% OF LINKEDIN USERS ARE MALE AND ARE PREDOMINANTLY AGED 35-49 13% OF SMARTPHONES USERS VISITED LINKEDIN IN THE LAST 4 WEEKS. 313,000 (8.8%) OF NEW ZEALANDERS USE LINKEDIN 53% OF LINKEDIN USERS EARN MORE THAN 70K
  14. 14. 895,000 (65%) OF SMARTPHONE USERS VISITED YOUTUBE IN THE LAST 4 WEEKS 9% OF HAVE NOT WATCHED COMMERCIAL TV IN THE LAST 7 DAYS 1.7 MILLION (47%) OF NEW ZEALANDERS USED YOUTUBE
  15. 15. Media
  16. 16. like to surf the net while they watch TV Streamed radio 5 year readership 815k Consumption of NewZealand Media Remains stable for metropolitan daily newspapers (print & online) 17 % Smartphone 10% Often notice advertising when watching videos online 558KStreamed TV online 38% Of New Zealanders Owners read newspapers on their phone 18% Streamed music online In last 4 weeks In last 4 weeks 9% Looked up website because of TV
  17. 17. News 42% OF NEW ZEALANDERS HAVE VISITED A NEWS OR NEWSPAPER SITE (IN THE LAST 7 DAYS) 51% OF PEOPLE WHO HAVE VISITED NEWS OR NEWSPAPER WEBSITES IN THE LAST 7 DAYS HAVE ALSO WATCHED ANY NEWS PROGRAM AND READ ANY NEWSPAPER IN THE LAST 7 DAYS
  18. 18. Readership NZ HERALD READERSHIP HAS REACHED 1.2 MILLIONIn an average 7 day period DIGITAL ONLY READERS MAKE UP 44% OF TOTAL NZ HERALD READERSHIP 2.7m readers of Metropolitan dailies (Mon-Sat) in the last 7 days have accessed their news by.. Print Only Digital Only Both Print & Digital % of readers 60% 13% 27% % change 5 years (Jan08-Apr13) -25% +229% +67%
  19. 19. Radio RADIO LISTENERS WILL USE THE MOST CONVENIENT DEVICE 12% OF SMARTPHONE USERS HAVE STREAMED MUSIC ON THEIR SMARTPHONE 120K SMARTPHONE USERS HAVE STREAMED RADIO
  20. 20. TV Entertainment and Changes OVER ½ MILLION PEOPLE STREAM TV ONLINE 26% HAVE EITHER AN XBOX 360 OR PLAYSTATION 3, WHICH HAVE INTERNET CAPAPBILITIES 8% ACCESS THE INTERNET (Browser) ON THEIR TV, 28% WOULD LIKE TO
  21. 21. Advertising 32% NOTICE ADVERTISING WHILE SURFING THE INTERNET 41K LOOKED UP WEBSITE ON THEIR SMARTPHONE BECAUSE OF TV 18% READ AN EMAIL NEWSLETTER 1 IN 4 FIND TV ADVERTISING INTERESTING
  22. 22. Banking
  23. 23. 33% Paid with a card over the internet 2.2m Banking & Finance New Zealand InternetBanking Transactions by smartphone 21% 1.6mPaid bills online, while 170k Paid bills via smartphone 67% ATM 49% Internet 50% Branch 21% Phone Visitors to Kiwibank450k Those who paid house bills in the last 12 month Did banking & finance activities online In the last 4 weeks have increased by In the last 4 weeks
  24. 24. 45% OF NEW ZEALANDERS WENT ONLINE TO PAY HOUSEHOLD BILLS IN THE LAST 4 WEEKS CASH AND CHEQUE BILL PAYMENT METHODS HAVE DECLINED BY 21% AND 39% RESPECTIVELY
  25. 25. Banking Websites ANZ IS THE 10TH RANKED WEBSITE – 847K VISITORS IN THE LAST 4 WEEKS THOSE WHO USE INTERNET BANKING DO SO 1.3 TIMES PER WEEK ON AVERAGE
  26. 26. Mobile Banking 462,000 NEW ZEALANDERS USE SMARTPHONES FOR BANKING ACTIVITIES BANKING VIA SMARTPHONE HAS GROWN 24% IN THE LAST 6 MONTHS UP 136,000
  27. 27. Online Shopping
  28. 28. Now shop less in stores since using the internet 67%NZer’s ShoppingNew Zealander 12% 23% Feel comfortable giving their personal details over the internet Online 10% Electronicproductsmakeup 19% Have now shopped online 20% Used online payment/ money transfer system Participated in online auctions via their smartphone 58% New Zealanders Have visited TradeMe in the last 4 weeks of the online shopping market
  29. 29. Online Shopping $5.6 BILLION SPENT SHOPPING ONLINE NEW ZEALANDERS IN THE LAST 12 MONTHS
  30. 30. ElectronicProducts 29.2% 8.3% 25.2% 12.5% 10.1% 14.7% Entertainment&Leisure TravelProducts FashionProducts FoodandBeverage Other Online Shopping TR AVEL PR OD U C TS N U MBER ON E ON LIN E New Zealanders spent in the last 12 months
  31. 31. People Travelling in the last 12 Months $1.63b SPENT ON TRAVEL & ACCOMMODATION ONLINE 21% USED THE INTERNET TO PLAN THEIR LAST TRIP 43% BOOKED THEIR LAST TRIP ONLINE
  32. 32. The New Battlefield for Retail ONLY 37% ‘COMFORTABLE’ USING CREDIT CARDS ONLINE 1 OUT OF 2 ONLINE SHOPPERS ‘ONLY BUY FROM ONLINE RETAILERS THEY KNOW’ 689K ONLINE SHOPPERS ‘ONLY BUY FROM NEW ZEALAND ONLINE STORES’
  33. 33. Window Shopping 47% RESEARCHED ONLINE BUT BOUGHT OFFLINE 11% USED A PRICE COMPARISON WEBSITE 12% HAVE READ AN ONLINE CATALOGUE
  34. 34. Social Media and The Path to Purchase 12% READ RATING & REVIEWS ONLINE ONLY 4% HAVE POSTED A REVIEW ONLY 1.3% OF NEW ZEALANDERS SAY THEY HAVE PURCHASED AS A DIRECT RESULT OF ADVICE FROM A SOCIAL NETWORK
  35. 35. Smartphones and The Path to Purchase 10% RESEARCHED ON THEIR SMARTPHONE 7% PAID FOR PURCHASES USING A CREDIT CARD 23% DID ONE OR MORE BUYING OR SELLING ACTIVITIES In the last 4 weeks Smartphone users….
  36. 36. New Car Buyers 28% USE THE INTERNET TO CHECK OR GET QUOTE 32% CHECKED VEHICLE FEATURES ONLINE 12% USED INTERNET TO LOCATE A DEALER 58% VISITED TRADEME IN THE LAST 4 WEEKS New Car Buyers in the last year….
  37. 37. NZ v AUS
  38. 38. Penetration of technology infrastructure in NZ households is higher Internet Pay TVBroadband NZ 87% AUS 80% NZ 51% AUS 29% NZ 80% AUS 74% NZ 92% AUS 88% Mobile (main user)
  39. 39. Attitudes Reflect An Uneasy Acceptance Of Technology For The Sake Of Convenience In NZ & AUS NZ AUS Comfortable giving my credit card details over the Internet 37% 34% Worried about invasion of my privacy through new technology 61% 67% Can't live without a mobile phone 27% 31% Technology is changing so fast, it's difficult to keep up with it 65% 67%
  40. 40. NZ 39% AUS 60% Smartphone NZ 30% AUS 42% Tablet Computer NZ 10% AUS 13% E-Reader NZ 57% AUS 58% Desktop computer NZ 60% AUS 68% Laptop/Notebook Australians have adopted technology devices at a faster rate, providing convenience of portability and mobility
  41. 41. MORE AUSTRALIANS ARE USING SOCIAL MEDIA WEBSITES (74%) 61% 59% 47% 58% 10% 19% 9% 14% 8% 15% 6% 10% 72% OF NEW ZEALANDERS VISITED SOCIAL MEDIA SITES IN THE LAST 4 WEEKS Social Media comparison
  42. 42. Time Spent with Media – NZ vs. Australia Per DayPer Day TV 35.5% Radio 29.1% Online 28.6% Print 6.8% TV 36.9% Radio 23.2% Online 32.8% Print 7.1% 7 hours 54 Minutes 7 hours 15 Minutes
  43. 43. Online shopping comparison NEW ZEALANDERS SHOP MORE ONLINE THAN AUSTRALIANS NZ AUS Did one or more buying, selling, shopping activities online 53% 43% Paid for purchases using a credit card 31% 20% Participated in an online auction using a smartphone 10% 6% In the last 4 weeks….
  44. 44. Banking &Finance New Zealand Vs. Australia NewZealandersLagbehind Australiaininternetbanking smartphone Internet Branch Phone 34% 31% 49% 57% 50% 50% 21% 19%
  45. 45. Smartphone Adoption & Usage SMARTPHONE OWNERSHIP IS SIGNIFICANTLY HIGHER IN AUS NZ AUS Checked bank account balances 31% 25% Uploaded photos to photo sharing website 12% 19% Made telephone calls via the Internet 12% 9% Read newspapers online 17% 9% Smartphone penetration is higher in Australia, but smartphone activity usage is higher in New Zealand
  46. 46. www.thedigitaluniverse.com.au
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