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Journalism: writing news headlines
Journalism: writing news headlines
Journalism: writing news headlines
Journalism: writing news headlines
Journalism: writing news headlines
Journalism: writing news headlines
Journalism: writing news headlines
Journalism: writing news headlines
Journalism: writing news headlines
Journalism: writing news headlines
Journalism: writing news headlines
Journalism: writing news headlines
Journalism: writing news headlines
Journalism: writing news headlines
Journalism: writing news headlines
Journalism: writing news headlines
Journalism: writing news headlines
Journalism: writing news headlines
Journalism: writing news headlines
Journalism: writing news headlines
Journalism: writing news headlines
Journalism: writing news headlines
Journalism: writing news headlines
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Journalism: writing news headlines

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An adaption of a writing news headlines slideshare with an emphasis on acquisition of basic writing skills and lanaguage comprehension. Deleivered as part of an undergraduate news analysis course. …

An adaption of a writing news headlines slideshare with an emphasis on acquisition of basic writing skills and lanaguage comprehension. Deleivered as part of an undergraduate news analysis course. Adapted from a Slideshare by Tom Whitwell (Assistant Editor, Online, The Times).

Published in: Education, News & Politics
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  • 1. How to write amazing headlines. (So people want to read your article) Adapted from a Slideshare by Tom Whitwell Assistant Editor, Online, The Times. By Roy Hanney
  • 2. The first ever headline in The Times (January 1st, 1785)
  • 3. They were rubbish at selling stories
  • 4. Headlines smaller than body copy. Sure about that?
  • 5. Really big stories got proper headlines
  • 6. Rubbish at SEO: No mention of Jack the Ripper
  • 7. 1929: Real headlines
  • 8. 1945: Front page is only small ads…
  • 9. …even when there’s a really big story
  • 10. 1966: Far out! Headlines on the front
  • 11. 2000: Yes, yes, very clever.
  • 12. The craft of headline writing! Be accurate.  Don't just state the obvious.  Use common 
  • 13. The craft of headline writing! Capture the beating heart of the story.  Use an appropriate tone.  
  • 14. BEWARE UNINTENDED PUNS!
  • 15. The craft of headline writing! Think of a headline like a jigsaw puzzle.  First come up with key words.  
  • 16. Write a headline for this the story in this picture.
  • 17. Write a headline for this the story in this picture.
  • 18. Write a headline for this the story in this picture.
  • 19. Write a headline for this the story in this picture.
  • 20. Write a headline for this the story in this picture.
  • 21. Write a headline for this the story in this picture.
  • 22. Write a headline for this the story in this picture.
  • 23. I’m done.

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