How to write amazing headlines.
(So people want to read your article)

Adapted from a Slideshare by Tom Whitwell
Assistant...
The first ever headline in The Times
(January 1st, 1785)
They were rubbish at selling stories
Headlines smaller than body copy.
Sure about that?
Really big stories got proper
headlines
Rubbish at SEO: No mention of
Jack the Ripper
1929: Real headlines
1945: Front page is only small ads…
…even when there’s a really big story
1966: Far out! Headlines on the front
2000: Yes, yes, very clever.
The craft of headline writing!

Be accurate.

Don't just state the
obvious.

Use common

The craft of headline writing!

Capture the beating
heart of the story.

Use an appropriate
tone.



BEWARE UNINTENDED PUNS!
The craft of headline writing!

Think of a headline
like a jigsaw puzzle.

First come up with
key words.



Write a headline for this the story in this picture.
Write a headline for this the story in this picture.
Write a headline for this the story in this picture.
Write a headline for this the story in this picture.
Write a headline for this the story in this picture.
Write a headline for this the story in this picture.
Write a headline for this the story in this picture.
I’m done.
Upcoming SlideShare
Loading in...5
×

Journalism: writing news headlines

636

Published on

An adaption of a writing news headlines slideshare with an emphasis on acquisition of basic writing skills and lanaguage comprehension. Deleivered as part of an undergraduate news analysis course. Adapted from a Slideshare by Tom Whitwell (Assistant Editor, Online, The Times).

Published in: Education, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
636
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
34
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Journalism: writing news headlines

  1. 1. How to write amazing headlines. (So people want to read your article) Adapted from a Slideshare by Tom Whitwell Assistant Editor, Online, The Times. By Roy Hanney
  2. 2. The first ever headline in The Times (January 1st, 1785)
  3. 3. They were rubbish at selling stories
  4. 4. Headlines smaller than body copy. Sure about that?
  5. 5. Really big stories got proper headlines
  6. 6. Rubbish at SEO: No mention of Jack the Ripper
  7. 7. 1929: Real headlines
  8. 8. 1945: Front page is only small ads…
  9. 9. …even when there’s a really big story
  10. 10. 1966: Far out! Headlines on the front
  11. 11. 2000: Yes, yes, very clever.
  12. 12. The craft of headline writing! Be accurate.  Don't just state the obvious.  Use common 
  13. 13. The craft of headline writing! Capture the beating heart of the story.  Use an appropriate tone.  
  14. 14. BEWARE UNINTENDED PUNS!
  15. 15. The craft of headline writing! Think of a headline like a jigsaw puzzle.  First come up with key words.  
  16. 16. Write a headline for this the story in this picture.
  17. 17. Write a headline for this the story in this picture.
  18. 18. Write a headline for this the story in this picture.
  19. 19. Write a headline for this the story in this picture.
  20. 20. Write a headline for this the story in this picture.
  21. 21. Write a headline for this the story in this picture.
  22. 22. Write a headline for this the story in this picture.
  23. 23. I’m done.
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×