Insights into Youth Consumption Influences By Roy Bose

There are 30 major influence groups and more than 80 influences driving young people’s consumption behaviour

Some of the influence groups include Bargain Influence, Advertising Influence , Celebrity Influence, Maven Influence, WOM Influence Do you know rest of the 25 influence groups?

Some of the 80 influences driving young people’s consumption behaviour……..

Older Sibling Influence

TV Advertisement Influence

Brand Image Influence

Celebrity Influence

Group WOM Influence

Guess the rest of the 75 influences driving youth consumption behaviour

Stylistic and Capability Influence groups are at work during selection of Mobile Phone Handsets What are the other 17 groups that influence youth selection of handsets

WOM and Bargain Influence groups are at work during selection of Mobile Network Operators What are the other 9 groups that influence youth selection of MNO’s

Locality and Peer Pressure Influence groups are at work during selection of Brands (clothes, cosmetics) What are the other 18 groups influencing youth selection of Brands

Influences , which drive youth consumption are much more complex than people think it to be Knowing all the influences is a big step towards understanding Youth consumption behaviour

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