03.10.2009
Page 0
Dresden Gallery
A Museum 3.0 Experience
The museum …
Old Masters Picture Gallery Dresden


             located in the Zwinger Palace in Dresden, Germany
             over 750...
03.10.2009
Page 4
03.10.2009
Page 5
Going virtual…
03.10.2009
Page 7
03.10.2009
Page 8
First in Second Life


             May 2007 launch of virtual copy in Second Life
             true to scale representati...
03.10.2009
Page 10
03.10.2009
Page 11
Platform as message


             major press conference, numerous interviews
             broad coverage in national and...
Taking it to the next level…
Toward a sustainable strategy


             positioning the project / framing the story
             from virtual represe...
Positioning / Framing…
03.10.2009
Page 16
03.10.2009
Page 17
Attracting global audiences


             trend to internationalize world class collections
             virtual gallery ...
Building community…
Creating traffic


             combination of Web 3.0 and Web 2.0 approach
             separate website that allows dire...
03.10.2009
Page 21
03.10.2009
Page 22
Focus on evaluation …
03.10.2009
Page 24
03.10.2009
Page 25
03.10.2009
Page 26
Evaluating results


             more than 100K visitors out of 35 countries since launch
             between 5k and 6k ...
New ways of revenue …
What’s next ...


             supporting real world fund raising campaigns
             virtual community pledge drives
 ...
03.10.2009
Page 30
03.10.2009
Page 31
03.10.2009
Page 32
Thank you.
SECOND INTEREST AG
             Virtual Business Solutions
                 Dernburgstrasse 7
                    14057 Be...
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Dresden Gallery in Second Life

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Presentation of Dresden Gallery Project in Second Life at stART conference 09, Germany.

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Dresden Gallery in Second Life

  1. 1. 03.10.2009 Page 0
  2. 2. Dresden Gallery A Museum 3.0 Experience
  3. 3. The museum …
  4. 4. Old Masters Picture Gallery Dresden located in the Zwinger Palace in Dresden, Germany over 750 master paintings from Renaissance to Baroque part of the Dresden State Art Collections owned by Saxony 03.10.2009 Page 3
  5. 5. 03.10.2009 Page 4
  6. 6. 03.10.2009 Page 5
  7. 7. Going virtual…
  8. 8. 03.10.2009 Page 7
  9. 9. 03.10.2009 Page 8
  10. 10. First in Second Life May 2007 launch of virtual copy in Second Life true to scale representation of building and pictures experiment in adding space and interaction to online visit 03.10.2009 Page 9
  11. 11. 03.10.2009 Page 10
  12. 12. 03.10.2009 Page 11
  13. 13. Platform as message major press conference, numerous interviews broad coverage in national and international media focus on being the first museum to enter Second Life 03.10.2009 Page 12
  14. 14. Taking it to the next level…
  15. 15. Toward a sustainable strategy positioning the project / framing the story from virtual representation to vibrant community focus on evaluation and new ways of online revenue 03.10.2009 Page 14
  16. 16. Positioning / Framing…
  17. 17. 03.10.2009 Page 16
  18. 18. 03.10.2009 Page 17
  19. 19. Attracting global audiences trend to internationalize world class collections virtual gallery Dresden’s answer to this development Second Life the platform suited best for making this possible 03.10.2009 Page 18
  20. 20. Building community…
  21. 21. Creating traffic combination of Web 3.0 and Web 2.0 approach separate website that allows direct visitor registration creation of the “Friends of Dresden Gallery” community 03.10.2009 Page 20
  22. 22. 03.10.2009 Page 21
  23. 23. 03.10.2009 Page 22
  24. 24. Focus on evaluation …
  25. 25. 03.10.2009 Page 24
  26. 26. 03.10.2009 Page 25
  27. 27. 03.10.2009 Page 26
  28. 28. Evaluating results more than 100K visitors out of 35 countries since launch between 5k and 6k visitors per month 30 min. average visit duration 03.10.2009 Page 27
  29. 29. New ways of revenue …
  30. 30. What’s next ... supporting real world fund raising campaigns virtual community pledge drives virtual item sales 03.10.2009 Page 29
  31. 31. 03.10.2009 Page 30
  32. 32. 03.10.2009 Page 31
  33. 33. 03.10.2009 Page 32
  34. 34. Thank you.
  35. 35. SECOND INTEREST AG Virtual Business Solutions Dernburgstrasse 7 14057 Berlin Germany t +49 (0)30 92 12 82 -73 f +49 (0)30 92 12 82 -74 www.secondinterest.com 03.10.2009 Page 34
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