Social media: Friend Raising or Fund Raising?<br />
Who is Merlin?<br /> International health charity <br /> Founded in 1993 by three friends<br /> Work in 14 countries aroun...
The Social Network @MerlinUK<br />
Friend Raising	<br />OR<br />Fundraising<br />
Fundraising<br /> Success with Twitter and Facebook<br /> How? <br /> Emergencies<br />Facebook advertising<br /> Twitter ...
Friend Raising<br />This is our focus<br /> Across all our social media channels<br /> Active Engagement<br /> Raising awa...
Why bother?<br /> Reach <br /> Brand awareness<br /> Feedback<br /> Instant communication and response (positive & negativ...
Our Learning<br /> It can be incredibly time-consuming, for little financial return<br /> But can reach thousands of peopl...
The future?<br /> Income from these channels will grow<br /> Income generation will not happen overnight<br /> Need to be ...
Follow us on Twitter:@MerlinUK<br />Find out more about our work now:<br />www.merlin.org.uk <br />
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Friendraising or Fundraising?

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  • Twitter – grown571% since end of 2009. From 462 followers to 3043Facebook – grown 130% since 2009. 1,700 to 3,908
  • Which ones?
  • Emergency – Facebook - £6867
  • Twitter – grown 560% since end of 2009 - fro
  • From 50 tweets estimated reach of 16k people! On a normal day!- International day of the midwife last week – 3 tweets from Dermot O’Leary, Sarah Brown &amp; Annie Lennox – follower total of 1,479,455 people!
  • 2011 – Facebook 4th highest source of traffic to website, Twitter 10th. BUT only 1.6% of total traffic2010 – Facebook 7th highest, 1% of total traffic. Twitter not in top ten2009 – neither featured in top ten.
  • Friendraising or Fundraising?

    1. 1. Social media: Friend Raising or Fund Raising?<br />
    2. 2. Who is Merlin?<br /> International health charity <br /> Founded in 1993 by three friends<br /> Work in 14 countries around the world<br />
    3. 3. The Social Network @MerlinUK<br />
    4. 4. Friend Raising <br />OR<br />Fundraising<br />
    5. 5. Fundraising<br /> Success with Twitter and Facebook<br /> How? <br /> Emergencies<br />Facebook advertising<br /> Twitter links<br /> Celebrities<br />Hugh Bonneville<br /> Community<br />Sponsorship<br />Sign ups<br />
    6. 6. Friend Raising<br />This is our focus<br /> Across all our social media channels<br /> Active Engagement<br /> Raising awareness<br /> Can be done from anywhere<br />Instant & Immediate<br />Reaches thousands of people<br />It’s free<br />
    7. 7. Why bother?<br /> Reach <br /> Brand awareness<br /> Feedback<br /> Instant communication and response (positive & negative)<br /> Another fundraising & communication channel<br /> Cost Effective<br />
    8. 8. Our Learning<br /> It can be incredibly time-consuming, for little financial return<br /> But can reach thousands of people<br /> Income generated on these channels is growing but still a tiny proportion of overall online income<br /> Allows us to develop personal connections with people who we have never interacted with before<br /> Be realistic: although there are lots of people talking and responding the number that actually convert is small<br /> It is essential to use social media as another fundraising channel….but also important to keep it in perspective in comparison to other digital fundraising channels such as email and search marketing <br /> Create your social media champions (internally & externally)<br />
    9. 9. The future?<br /> Income from these channels will grow<br /> Income generation will not happen overnight<br /> Need to be in it to win it!<br /> Get involved now – don’t leave it too late<br />
    10. 10. Follow us on Twitter:@MerlinUK<br />Find out more about our work now:<br />www.merlin.org.uk <br />
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