Friendraising or Fundraising?
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Friendraising or Fundraising?

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  • Twitter – grown571% since end of 2009. From 462 followers to 3043Facebook – grown 130% since 2009. 1,700 to 3,908
  • Which ones?
  • Emergency – Facebook - £6867
  • Twitter – grown 560% since end of 2009 - fro
  • From 50 tweets estimated reach of 16k people! On a normal day!- International day of the midwife last week – 3 tweets from Dermot O’Leary, Sarah Brown & Annie Lennox – follower total of 1,479,455 people!
  • 2011 – Facebook 4th highest source of traffic to website, Twitter 10th. BUT only 1.6% of total traffic2010 – Facebook 7th highest, 1% of total traffic. Twitter not in top ten2009 – neither featured in top ten.

Friendraising or Fundraising? Friendraising or Fundraising? Presentation Transcript

  • Social media: Friend Raising or Fund Raising?
  • Who is Merlin?
    International health charity
    Founded in 1993 by three friends
    Work in 14 countries around the world
  • The Social Network @MerlinUK
  • Friend Raising
    OR
    Fundraising
  • Fundraising
    Success with Twitter and Facebook
    How?
    Emergencies
    Facebook advertising
    Twitter links
    Celebrities
    Hugh Bonneville
    Community
    Sponsorship
    Sign ups
  • Friend Raising
    This is our focus
    Across all our social media channels
    Active Engagement
    Raising awareness
    Can be done from anywhere
    Instant & Immediate
    Reaches thousands of people
    It’s free
  • Why bother?
    Reach
    Brand awareness
    Feedback
    Instant communication and response (positive & negative)
    Another fundraising & communication channel
    Cost Effective
  • Our Learning
    It can be incredibly time-consuming, for little financial return
    But can reach thousands of people
    Income generated on these channels is growing but still a tiny proportion of overall online income
    Allows us to develop personal connections with people who we have never interacted with before
    Be realistic: although there are lots of people talking and responding the number that actually convert is small
    It is essential to use social media as another fundraising channel….but also important to keep it in perspective in comparison to other digital fundraising channels such as email and search marketing
    Create your social media champions (internally & externally)
  • The future?
    Income from these channels will grow
    Income generation will not happen overnight
    Need to be in it to win it!
    Get involved now – don’t leave it too late
  • Follow us on Twitter:@MerlinUK
    Find out more about our work now:
    www.merlin.org.uk