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Roxanna's btm 101 project

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Transcript

  • 1. ROXANNA SANTANA
  • 2. COMPANY BACKGROUND• WALMART WAS FORMED IN 1962. THE FIRST STORE WAS LOCATED IN ROGERS, ARKANSAS. THE BUSINESS WAS FORMED AFTER SAM WALTON (WALMART’S FOUNDER) TRAVELED THE COUNTRY, AND LEARNED ABOUT DISCOUNT RETAILING. ALONG WITH HIS WIFE THEY USED 95% OF THEIR MONEY TO OPEN UP THEIR FIRST WALMART STORE. WALMART REPRESENTS THE RETAILING CORPORATION. THEY ARE A MANUFACTER AND SERVICE BUSINESS.THEY ARE KNOWN FOR THEIR COMPETIVE LOW PRICES, LARGE EMPLOYMENT NUMBER AND LARGE LOCATIONS.THEIR CUSTOMERS CONSIST OF ANYONE WHO CAN AFFORD THEIR PRODUCTS.
  • 3. VISION & MISSION STATEMENT• “IF WE WORK TOGETHER, WE’LL LOWER THE COST OF LIVING FOR EVERYONE…WE’LL GIVE THE WORLD AN OPPORTUNITY TO SEE WHAT IT’S LIKE TO SAVE AND HAVE A BETTER LIFE”. SAM WALTON• 3 BASIC BELIEFS AND VALUES• 1. Respect for the Individual• 2. Ser vice to our Customers• 3. Striving for Excellence
  • 4. MANAGEMENT• MIKE DUKE IS THE PRESIDENT AND CEO.• CHARLES M. HOLLEY JR IS THE VICE PRESIDENT AND CFO.• GISEL RUIZ IS THE COO.• KARENNAN TERELL IS THE CIO.• WALMART’S LEADERSHIP STYLE IS PARTICIPATIVE.• WALMART EMPLOYS OVER 2 MILLION PEOPLE.
  • 5. ORGANIZATIONAL CHART
  • 6. EMPLOYEES ENJOY WORKING IN WALMART BECAUSE…• GREAT MEDICAL BENEFITS• GREAT FINANCIAL BENEFITS• GREAT CAREERS• FLEXIBLE SCHEDULES• CHALLENGING WORK• GREAT ENVIRONMENT TO WORK IN
  • 7. SWOT ANALYSIS• STRENGTHS • WEAKNESSES• BIGGEST EMPLOYER IN THE U.S • POLICIES ARE QUITE OLD AND NOT• GREAT SALES AND CONVINIENT PRICES UPDATED FOR CUSTOMERS • MISSION STATEMENT IS NOT WELL• LARGE LOCATIONS ESTABLISHED• BENEFITS PROVIDED TO FULL TIME • PART TIME EMPLOYEES RECEIVE LOW EMPLOYEES WAGES• OPPORTUNITIES • THREATS• A LOT OF OPPORTUNITY TO SPREAD • EMERGING COMEPETITORS WITH WORLDWIDE INNOVATIONS THAT ARE NOT• THE SALES CAN BE INCREASED BY ADOPTED BY WALMART MARKET PERCEPTION • EMPLOYEE’S UNION MAY THREAT THE• CONTINUATION OF THEIR CURRENT COMPANY’S SURVIVAL LARGE, SUPER CENTERS
  • 8. MARKETING• PRODUCT• WALMART STATES “At Wal-Mart, we work hard to ensure that the products on our shelves meet the unique needs and wants of every community we serve. That means that we partner with thousands of suppliers in every merchandise category that range from one person shops, to multi-national corporations. Some sell products in just a few stores, others supply nationwide. Maintaining a diverse mix is the key to our success.”
  • 9. MARKETING• PRICE: AFFORDABLE PRICES ON ALL PRODUCTS• PLACE: WALMART HAS 5,651 STORES LOCATED IN 27 COUNTRIES INCLUDING THE U.S.• PROMOTION: WALMART PROMOTES THEIR PRODUCTS BY ADVERTISEMENT. THEY MAKE COMMERCIALS, CREATE FLYERS, CREATE CELL PHONE APPS AND THEY ALSO HAVE A WEBSITE.
  • 10. FINANCING• YES WALMART IS PROFITABLE.• REVENUES WERE ESTIMATED AT $466,950,000 FOR 2011• PROFITS EXCEEDED OVER $15,000,000 IN YEAR• WALMART IS FINANCED BY STOCKS.
  • 11. THOUGHTS..• WALMART IS LISTED # 2 IN THE FORTUNE 500 LIST.I BELIEVE THE COMPANY WILL EXPAND AND GROW MORE BUSINESSES THROUGHTOUT THE WORLD. I SEE THEM CONSTANTLY IMPROVING AND UPDATING THEIR PRODUCTS AND SERVICES. THEY WILL STILL BE IN BUSINESS IN 5 YEARS BECAUSE THEY HAVE BEEN SUCESSFUL SINCE 1962 AND TO THIS DAY CONTINUE TO EXPAND.
  • 12. WORKS CITED• WWW.WALMARTSTORES.COM