All the worldis a stage ...       and most of us are  desperately unrehearsed
PRESENTINGto humans in the offline world A deep-dive session at dotconf 2011                with Rowan Manahan (@Presenter...
These	  drop-­‐in	  text	  boxes	  are	  intended	   to	  provide	  a	  narrative	  voice	  for	  this	           stand-­‐...
Good	  presentation,	  great	  presentation,	    is	  all	  about	  deferred	  grati9ication.
And	  humans	  aren’t	  very	  good	  at	  deferred	  grati9ication	  –	  because,	  for	  99.9999%	  of	   our	  evolutio...
When	  it	  comes	  to	  presentations,	  this	   lack	  of	  ability	  to	  defer	  grati9ication    is	  most	  obvious	...
(Starting with the biggest one)They are underrehearsed   or (more typically)completely unrehearsed
They are unfocused – rambling, incoherent,& overcrowded with info
They don’t use theavailable technology
They don’t look like theyare in charge of the room
“All the world’s a stageand most of us aredesperatelyunrehearsed     (Sean O’Casey)
On	  the	  subject	  of	  rehearsal,	  here	  is	  the	  sum-­‐total	  of	  my	  20+	  years’	  experience:
Professionals rehearse,   amateurs do not.
Professionals rehearse,   amateurs do not.       Any	  questions?
FAQSo	  how	  much	  time	  should  I	  spend	  on	  rehearsal?
“100	  hours	  in	  the	  garage	  for	  every	  hour	    you	  will	  spend	  on	  stage”	  (John	  Lennon)
100 : 1
FAQBut	  we	  are	  sooooo	  busy	  around	  here!	  That’s	  way	     too	  much	  time	  ...
FAQYou’re	  right,	  it	  is	  way	  too	  much	  time	  –	     unless	  the	  presentation	  has	  the	  potential	  to	 ...
I	  wonder	  how	  much	  time	  Steve	  Jobs	  spent	  getting	  the	  iPhone	  launch	  preso	  that	  good?
How	  much	  time	  would	  you	  spend	  getting	  ready	    for	  a	  pitch	  preso?	  What	  if	  losing	  that	  pitch...
Rehearsal should be proportionate toREWARD
FAQ Yeah,	  rehearsal	  is	  great,	  but	  I	  don’t	  want	  to	  end	  up	    sounding	  too	  stale	  ...
FAQ I’m	  sure	  you’re	  right.	  I’m	  sure	  all	  the	  actors,	  musicians,	  thinkers,	  politicians	   and	  comedi...
I’m	  sure	  they	  all	  sound	  stale	  as	  a	  result	  ...
So	  how	  about	  ensuring	  that	  your	  opener	  is	    memorable?	  Rehearse	  it,	  say,	  10	  times.            Op...
And	  your	  closer,	  your	  call-­‐to-­‐action.	  How	   about	  if	  you	  rehearsed	  that	  20	  times?             C...
Primacy          RecencyAttention                Time
Primacy                                                        Recency                     Because	  audiences	  tend	  to...
I	  guess	  how	  much	  you	  rehearse	  can	         depend	  on	  how	  smart	  and	  well-­‐informed	  about	  your	  ...
I havent heard the president statethat were at war. Thats why I too am not knowing – do we use theterm intervention? Do we...
If God had not intended for usto eat animals, how come He  made them out of meat?
If God had not intended for us to eat animals, how come He      made them out of meat?That	  line,	  by	  the	  way,	  is	...
The	  comedian	  Jeff	  Foxworthy	  talks	  about	  how	  a	  long	     applause	  break	  could	  have	  ruined	  his	  c...
I’m	  smiling	  and	  I’m	  going	  into	  Joke	  #4;	  but	  my	  mind	      is	  3	  minutes	  ahead,	    thinking	  abo...
So	  when	  I	  say	  rehearse,	  I	  mean	  REHEARSE!	    Rehearsal	  does	  not	  mean	  9iddling	  with	  your	  slides...
I	  still	  remember	  when	  ‘Slide	  Sorter’	  meant	  spreading	  your	  slides	  out	  on	  a	  big	  table	  and	  so...
SELF-VITAL                 NICE                  INDULGENT                    TO HAVE                    CRAP   See	  if	 ...
SELF-VITAL     NICE    INDULGENT        TO HAVE      CRAP
I	  recommend	  taking	  three	  bites	  of	  the	  cherry	    when	  you	  are	  deciding	  what	  to	  include	  and	   ...
I	  understand.                      Im	  buying. Im	  investing.                 Youre	  appointed.Approved.	  Now go	  a...
Clarity	  of	  purpose,	    clarity	  of	  intention, makes	  the	  process	  of	  distilling	  your	  message   a	  whole...
2.HUMANS	  ARE	  VERY	  SELF-­CENTRED.What	  are	  your	  audience	  interested	  in?
Level of   Meinterest                      Everybody else on the planet                Subject Matter
Therefore,	  your	  audience’s	  internal	        dialogue	  is	  fairly	  easy	  to	  predict.                What’s	  in...
3.HUMANS	  DON’T	  RESPOND	  WELL	  TO	  FACTS.  We	  like	  to	  think	  that	  we	  do,	  but	  we	  don’t.
What	  medium	  piques	  our	  interest,	  holds	  our	  attention	     and	  makes	  us	  feel	  safe,	       secure	  an...
“Communication isthe transfer ofemotion     (Seth Godin)
“Communication isthe transfer ofemotion        What	  medium	  allows	  for	  the	            “transfer	  of	  emotion?”  ...
There has to be a  STORYFind	  your	  story	  and	  re9ine	  it	  until	  you	    have	  found	  the	  best	  way	  to	  t...
Just	  the	  facts	                             E=mc2   ma’am.
Just	  the	  facts	                                    E=mc2          ma’am. Facts	  are                        Logic	  is...
No-­‐one	  should	  smoke,	  drink,	  eat	  junk	  food	  or	    drink	  9izzy	  drinks.
But	  we	  do;	  because	  facts	  and	  logic	  alone	    are	  not	  really	  effective	  persuaders.       So,	  no	  m...
“People will forget what yousaid, will forget what youdid, but they will neverforget how youmade them feel.     (Maya Ange...
Professionals masterall the available tools.
Smart	  guy.	  Great	  speaker.	    But	  guess	  what	  ...	  ?	  
He’s	  not	  making	  it	  up as	  he	  goes	  along	  ...
Smart	  guy.	  Great	  speaker.	    But	  guess	  what	  ...	  ?	  
He’s	  not	  making	  it	  up	  as	   he	  goes	  along	  either	  ...
The	  tools	  that	  enable	  you	  to	  do	  this	  are	       built	  into	  your	  presentation	  softwareThey	  will	 ...
Here’s	  a	  slide	  from	  a	  presentation	  on	  pitching
And	  here	  is	  the	  verbiage	  that	  goes	  with	  it: “There’s	  quite	  a	  difference	  between	  a	  pitch	  in	 ...
That’s	  a	  whole	  lot	  of	  words	  to	  remember,	  so	  most	  people	  build	  slides	  that	  look	  like	  this	 ...
Pitching is Binary!• Pitching: • Win or Lose - no middle ground • No points for second place• Pro tennis player: • Big pri...
Pitching is Binary!Wordy	  –	  even	  if	  you	  introduce	  the	  bullets	   • Pitching:sequentially.	     • Win or Lose	...
Alternative	  –	  your	  audience	     sees	  a	  powerful	  image
And	  you	  see	  this:
All	  the	  important	  elements	  on	  your	  prompt	     screen,	  including	  your	  speaker’s	  notes        If	  a	  ...
FAQHow	  do	  I	  avoid	  	  showing	  what’s	  “under	  the	  hood”	  if	   I	  have	  to	  skip	  slides	  or	    move	 ...
Good	  question,	  because	  it	  is	  amazing	    how	  often	  you	  see	  a	  speaker	  frantically	  scrabbling	  arou...
Use	  the	  ‘Extended	  Desktop’	  setup	  and	  turn	  off	  display	  mirroring	  –	  that	  way	  you	  can	  use	  you...
Use	  the	  second	  monitor	  (in	  this	  case	  a	  projector)	  for	  your	  slides	  and	  the	  laptop	     monitor	...
Change	  the	  second	  monitor’s	  desktop	  to	  white
That	  way,	  any	  time	  you	  ‘escape’	  from	  Slideshow	  view,	  all	  your	  audience	  sees	  is	  a	       blank	...
RTFM
When	  you	  are	  delivering	  your	  preso,	  you	  must	  look	  like	  you	  know	  what	  you’re	  doing
Wherever	  possible,	  get	  in	  touch	  with	  your	  inner	  diva	  and	  use	  your	  own	  kit
Check	  the	  room	  and	  the	  equipment	  well	  in	  advance	  of	  your	  talk.	  The	  night	  before	  a	  major	  ...
Instead	  I	  saw	  this.It	  took	  2	  technicians	  over	  90	  minutes	  to	  9ix.
“Excuse me? ... What doyou mean? ... But I sentthem to you two weeks ago!  (Presenter at a tech conference, London, March ...
“Excuse me? ... What doyou mean? ... But I sentthem to you two weeks ago!  Don’t	  be	  this	  guy	  –	  who	  never	  che...
Get	  a	  zapper	  so	  you	  don’t	  have	  to	  keep	  bending	  over.	  Use	  it	  discreetly;	  don’t	  draw	   attent...
Bring	  your	  own	  cables	  and	  extensions
VGA	  adaptors	  are	  particularly	  useful
And	  if	  you	  want	  to	  be	  the	  best	  presenter	    in	  the	  world,	  9inish	  your	  talk	  early.
Oh,	  and	  one	  more	  thing	  ...
I	  reckon	  Steve	  Jobs	       robbed	  that	  line	        from	  Colombo
They	  say	  you	  should	  never	  say	  “Never”,	  which	  presumably	  means	  you	  should	  avoid	    saying	  “Alway...
Who are these people?What do I want to happen?What’s my core idea (20 words)?What are my 3 supporting points?Will that con...
When	  you’ve	  9inished	  creating	  your	  slides,	  always	   look	  at	  each	  one	  and	  ask	  yourself	  this	  qu...
“If you wish to persuade me,you must think mythoughts, feel myfeelings, and speakmy words.	  Always	  remember	  what	  Ci...
And	  when	  it	  comes	  to	  presenting,	  never	  go	  for	  the	  easy-­‐way-­‐out,	  instant	  grati9ication.	  
Rehearse!
Find your story
Master your technology
Take charge of the room
@PresenterMentor
fortifyservices.compresentingissimple.blogspot.com
4 Game-changers for Presentations
4 Game-changers for Presentations
4 Game-changers for Presentations
4 Game-changers for Presentations
4 Game-changers for Presentations
4 Game-changers for Presentations
4 Game-changers for Presentations
4 Game-changers for Presentations
4 Game-changers for Presentations
4 Game-changers for Presentations
4 Game-changers for Presentations
4 Game-changers for Presentations
4 Game-changers for Presentations
4 Game-changers for Presentations
4 Game-changers for Presentations
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4 Game-changers for Presentations

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4 simple things you can do to lift your next presentation onto a whole new level. From a deepdive talk at Dotconf 2011 in Dublin.

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4 Game-changers for Presentations

  1. 1. All the worldis a stage ... and most of us are desperately unrehearsed
  2. 2. PRESENTINGto humans in the offline world A deep-dive session at dotconf 2011 with Rowan Manahan (@PresenterMentor)
  3. 3. These  drop-­‐in  text  boxes  are  intended   to  provide  a  narrative  voice  for  this   stand-­‐alone  presentation
  4. 4. Good  presentation,  great  presentation,   is  all  about  deferred  grati9ication.
  5. 5. And  humans  aren’t  very  good  at  deferred  grati9ication  –  because,  for  99.9999%  of   our  evolution,  we  haven’t  needed  to  be.
  6. 6. When  it  comes  to  presentations,  this   lack  of  ability  to  defer  grati9ication is  most  obvious  in  four  areas.  Most  presenters  and  presentations  are:
  7. 7. (Starting with the biggest one)They are underrehearsed or (more typically)completely unrehearsed
  8. 8. They are unfocused – rambling, incoherent,& overcrowded with info
  9. 9. They don’t use theavailable technology
  10. 10. They don’t look like theyare in charge of the room
  11. 11. “All the world’s a stageand most of us aredesperatelyunrehearsed (Sean O’Casey)
  12. 12. On  the  subject  of  rehearsal,  here  is  the  sum-­‐total  of  my  20+  years’  experience:
  13. 13. Professionals rehearse, amateurs do not.
  14. 14. Professionals rehearse, amateurs do not. Any  questions?
  15. 15. FAQSo  how  much  time  should I  spend  on  rehearsal?
  16. 16. “100  hours  in  the  garage  for  every  hour   you  will  spend  on  stage”  (John  Lennon)
  17. 17. 100 : 1
  18. 18. FAQBut  we  are  sooooo  busy  around  here!  That’s  way   too  much  time  ...
  19. 19. FAQYou’re  right,  it  is  way  too  much  time  –   unless  the  presentation  has  the  potential  to  transform  your  business. But  we  are  sooooo  busy   around  here!  That’s  way   too  much  time  ...
  20. 20. I  wonder  how  much  time  Steve  Jobs  spent  getting  the  iPhone  launch  preso  that  good?
  21. 21. How  much  time  would  you  spend  getting  ready   for  a  pitch  preso?  What  if  losing  that  pitch   meant  your  business  would  collapse?
  22. 22. Rehearsal should be proportionate toREWARD
  23. 23. FAQ Yeah,  rehearsal  is  great,  but  I  don’t  want  to  end  up   sounding  too  stale  ...
  24. 24. FAQ I’m  sure  you’re  right.  I’m  sure  all  the  actors,  musicians,  thinkers,  politicians   and  comedians  who  pour  weeks  and  months  of  their  lives  into  rehearsing  ... Yeah,  rehearsal  is  great,   but  I  don’t  want  to  end  up   sounding  too  stale  ...
  25. 25. I’m  sure  they  all  sound  stale  as  a  result  ...
  26. 26. So  how  about  ensuring  that  your  opener  is   memorable?  Rehearse  it,  say,  10  times. Opener X 10
  27. 27. And  your  closer,  your  call-­‐to-­‐action.  How   about  if  you  rehearsed  that  20  times? Closer X 20
  28. 28. Primacy RecencyAttention Time
  29. 29. Primacy Recency Because  audiences  tend  to  Attention remember  the  9irst  thing  you  say  and   the  last  thing  you  say.  Make  sure  both   of  those  things  are  worth  hearing. Time
  30. 30. I  guess  how  much  you  rehearse  can   depend  on  how  smart  and  well-­‐informed  about  your  subject  you  are.
  31. 31. I havent heard the president statethat were at war. Thats why I too am not knowing – do we use theterm intervention? Do we use war? Do we use squirmish?
  32. 32. If God had not intended for usto eat animals, how come He made them out of meat?
  33. 33. If God had not intended for us to eat animals, how come He made them out of meat?That  line,  by  the  way,  is  from  her  book.   Someone  proofread  that  remark.
  34. 34. The  comedian  Jeff  Foxworthy  talks  about  how  a  long   applause  break  could  have  ruined  his  chances   during  his  9irst  appearance  on  network  television.
  35. 35. I’m  smiling  and  I’m  going  into  Joke  #4;  but  my  mind   is  3  minutes  ahead,   thinking  about  how  I’m   going  to  cut  my  set  back  down  to  exactly  6  minutes.
  36. 36. So  when  I  say  rehearse,  I  mean  REHEARSE!   Rehearsal  does  not  mean  9iddling  with  your  slides.  You  ‘lock’  your  slides  in  advance  of  your   preso  and  then  you  start  rehearsing.  Actors   are  not  rewriting  lines  in  Macbeth  during   rehearsal  –  they  are  imbuing  the  text  with   emotion,  with  meaning,  with  relevance. REHEARSE!  March  up  and  down  in  your   pyjamas  every  night  for  a  while.  If  you  think   it’s  worth  presenting,  then  believe  me   when  I  tell  you,  it’s  worth  rehearsing  ...
  37. 37. I  still  remember  when  ‘Slide  Sorter’  meant  spreading  your  slides  out  on  a  big  table  and  sorting  them  into  piles.
  38. 38. SELF-VITAL NICE INDULGENT TO HAVE CRAP See  if  you  can  guess  which  was   always  the  biggest  pile?
  39. 39. SELF-VITAL NICE INDULGENT TO HAVE CRAP
  40. 40. I  recommend  taking  three  bites  of  the  cherry   when  you  are  deciding  what  to  include  and   what  to  omit  from  a  presentation. 1. START  AT  THE  END. When  you  are  9inished  presenting,  what do  you  want  your  audience  to  say?
  41. 41. I  understand. Im  buying. Im  investing. Youre  appointed.Approved.  Now go  and  do  it.
  42. 42. Clarity  of  purpose,   clarity  of  intention, makes  the  process  of  distilling  your  message a  whole  lot  easier.
  43. 43. 2.HUMANS  ARE  VERY  SELF-­CENTRED.What  are  your  audience  interested  in?
  44. 44. Level of Meinterest Everybody else on the planet Subject Matter
  45. 45. Therefore,  your  audience’s  internal   dialogue  is  fairly  easy  to  predict. What’s  in  it  for Meeeeeeeeeeeeeeee?Does  your  preso  re9lect  that  understanding?
  46. 46. 3.HUMANS  DON’T  RESPOND  WELL  TO  FACTS. We  like  to  think  that  we  do,  but  we  don’t.
  47. 47. What  medium  piques  our  interest,  holds  our  attention   and  makes  us  feel  safe,   secure  and  clever?
  48. 48. “Communication isthe transfer ofemotion (Seth Godin)
  49. 49. “Communication isthe transfer ofemotion What  medium  allows  for  the   “transfer  of  emotion?” (Seth Godin)
  50. 50. There has to be a STORYFind  your  story  and  re9ine  it  until  you   have  found  the  best  way  to  tell  it.
  51. 51. Just  the  facts   E=mc2 ma’am.
  52. 52. Just  the  facts   E=mc2 ma’am. Facts  are Logic  isnot  enough not  enough
  53. 53. No-­‐one  should  smoke,  drink,  eat  junk  food  or   drink  9izzy  drinks.
  54. 54. But  we  do;  because  facts  and  logic  alone   are  not  really  effective  persuaders. So,  no  matter  how  technical,  how   apparently  dry,  your  core  information   might  be;  Qind  your  story  and  tell  that  to  your  audience  as  you  share  your  facts.
  55. 55. “People will forget what yousaid, will forget what youdid, but they will neverforget how youmade them feel. (Maya Angelou)
  56. 56. Professionals masterall the available tools.
  57. 57. Smart  guy.  Great  speaker.   But  guess  what  ...  ?  
  58. 58. He’s  not  making  it  up as  he  goes  along  ...
  59. 59. Smart  guy.  Great  speaker.   But  guess  what  ...  ?  
  60. 60. He’s  not  making  it  up  as   he  goes  along  either  ...
  61. 61. The  tools  that  enable  you  to  do  this  are   built  into  your  presentation  softwareThey  will  make  your  life  immeasurably  easier
  62. 62. Here’s  a  slide  from  a  presentation  on  pitching
  63. 63. And  here  is  the  verbiage  that  goes  with  it: “There’s  quite  a  difference  between  a  pitch  in   which  there  is  zero  for  second  place  and  a  pro   tennis  player  who  suffers  the  indignity,  the   anguish,  of  losing  a  grand  slam  9inal.Maria  still  gets  to  pocket  a  fat  cheque  for  second  place,  she  holds  on  to  her  sponsorship  deal  with   Nike,  and  she’s  back  out  at  the  next  ATP  tournament  a  few  days  later  –  you  have  no  such   consolations  when  you  are  just  beaten  out  in  a   pitch  for  a  piece  of  business. You  get  precisely  nothing  for  second  place.”
  64. 64. That’s  a  whole  lot  of  words  to  remember,  so  most  people  build  slides  that  look  like  this  ...
  65. 65. Pitching is Binary!• Pitching: • Win or Lose - no middle ground • No points for second place• Pro tennis player: • Big prize money • Sponsorship continues • Next tournament
  66. 66. Pitching is Binary!Wordy  –  even  if  you  introduce  the  bullets   • Pitching:sequentially.   • Win or Lose  t-he  image  lgroundlike  an  Unbalanced  – no middle ooks   • No points and  loses  place of  its  impact  afterthought   for second much   • Pro tennis player:because  it’s  so  small. • Big –  this  is  an  SelQish  prize money AutoCue  slide  for  the   • Sponsorship continuespresenter’s  bene9it,  not  for  the  audience’s. • Next tournament
  67. 67. Alternative  –  your  audience   sees  a  powerful  image
  68. 68. And  you  see  this:
  69. 69. All  the  important  elements  on  your  prompt   screen,  including  your  speaker’s  notes If  a  top-­‐notch  tennis  player  loses  a  match  in   a  grand-­‐slam  tournament  ... (a)  she  s9ll  gets  a  sizeable  paycheque  ... (b)  she  doesn’t  lose  her  sponsorship  deal   with  Nike So  it’s  painful,  it’s  unpleasant,  but  it’s  not   the  end  of  the  world  ...
  70. 70. FAQHow  do  I  avoid    showing  what’s  “under  the  hood”  if   I  have  to  skip  slides  or   move  to  another  app   during  a  demo?
  71. 71. Good  question,  because  it  is  amazing   how  often  you  see  a  speaker  frantically  scrabbling  around  trying  to  9ind  something   in  the  middle  of  a  presentation  ...  
  72. 72. Use  the  ‘Extended  Desktop’  setup  and  turn  off  display  mirroring  –  that  way  you  can  use  your  Presenter  View
  73. 73. Use  the  second  monitor  (in  this  case  a  projector)  for  your  slides  and  the  laptop   monitor  for  your  Presenter  View.
  74. 74. Change  the  second  monitor’s  desktop  to  white
  75. 75. That  way,  any  time  you  ‘escape’  from  Slideshow  view,  all  your  audience  sees  is  a   blank  white  screen  –  zero  clutter.
  76. 76. RTFM
  77. 77. When  you  are  delivering  your  preso,  you  must  look  like  you  know  what  you’re  doing
  78. 78. Wherever  possible,  get  in  touch  with  your  inner  diva  and  use  your  own  kit
  79. 79. Check  the  room  and  the  equipment  well  in  advance  of  your  talk.  The  night  before  a  major   conference  in  2010,  I  should  have  seen  this.
  80. 80. Instead  I  saw  this.It  took  2  technicians  over  90  minutes  to  9ix.
  81. 81. “Excuse me? ... What doyou mean? ... But I sentthem to you two weeks ago! (Presenter at a tech conference, London, March 2011)
  82. 82. “Excuse me? ... What doyou mean? ... But I sentthem to you two weeks ago! Don’t  be  this  guy  –  who  never  checked  that   his  slides  were  loaded  on  the  day  of  the   conference  and  the  organisers  just  assumed   he  was  going  to  talk  without  slides  ... (Presenter at a tech conference, London, March 2011)
  83. 83. Get  a  zapper  so  you  don’t  have  to  keep  bending  over.  Use  it  discreetly;  don’t  draw   attention  to  animations  and  transitions.
  84. 84. Bring  your  own  cables  and  extensions
  85. 85. VGA  adaptors  are  particularly  useful
  86. 86. And  if  you  want  to  be  the  best  presenter   in  the  world,  9inish  your  talk  early.
  87. 87. Oh,  and  one  more  thing  ...
  88. 88. I  reckon  Steve  Jobs   robbed  that  line   from  Colombo
  89. 89. They  say  you  should  never  say  “Never”,  which  presumably  means  you  should  avoid   saying  “Always”  too.  Nevertheless  ...
  90. 90. Who are these people?What do I want to happen?What’s my core idea (20 words)?What are my 3 supporting points?Will that convince them?Why? When  you’ve  decided  what  you   want  to  say,  always  ask  Why not? yourself  these  questions
  91. 91. When  you’ve  9inished  creating  your  slides,  always   look  at  each  one  and  ask  yourself  this  question   WHO is this slide for?
  92. 92. “If you wish to persuade me,you must think mythoughts, feel myfeelings, and speakmy words.  Always  remember  what  Cicero   said  about  persuading  people (Marcus Tulius Cicero)
  93. 93. And  when  it  comes  to  presenting,  never  go  for  the  easy-­‐way-­‐out,  instant  grati9ication.  
  94. 94. Rehearse!
  95. 95. Find your story
  96. 96. Master your technology
  97. 97. Take charge of the room
  98. 98. @PresenterMentor
  99. 99. fortifyservices.compresentingissimple.blogspot.com

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