Schuitema C1000 Rover Van Mierlo Nfc Payment And Services In Retail


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How to use your mobile phone to pay in a supermarket

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Schuitema C1000 Rover Van Mierlo Nfc Payment And Services In Retail

  1. 1. Rover van Mierlo Director Central Logistics and innovation Schuitema NV
  2. 2. Figures Consumer turnover € 4,1 million Supermarkets 440 Supermarket staff ca. 31,000 Schuitema staff ca. 9,500 DC and office ca. 2,600 Own C1000 stores ca. 6,900 Average weekly turnover € 180,000
  3. 3. Use of a NFC mobile phone in Retail <ul><li>NFC mobile phone in a supermarket; Why? </li></ul><ul><li>Explanation of Dutch NFC pilot in a C1000 supermarket, </li></ul><ul><li>The organization </li></ul><ul><li>The experience </li></ul><ul><li>The future </li></ul>
  4. 4. Important design criteria for the pilot <ul><li>On line Debit (pinnen) with a mobile phone </li></ul><ul><ul><li>Make use of the current Dutch debit payment infrastructure using RFID/NFC </li></ul></ul><ul><li>Realize a system that is near to the current system of debit payments so that customers know what to do </li></ul><ul><ul><li>The applications fit in the expectations of the customers en are directly releated to their current way of doing daily grocery shoppings </li></ul></ul><ul><li>Make a chain of different valua added services using the mobile phone </li></ul><ul><ul><li>There is not one killer application </li></ul></ul>
  5. 5. Organization of the open innovation program Projectgroup Michel Bayings Rabo Mobiel Steeringcommittee Rover van Mierlo
  6. 6. The pilot C1000 Van der Wal in Molenaarsgraaf; 100 customers join a 6 month pilot period Return money from empty bottles from RVM to your phone At the POS: Deduct your RVM money from your mobile phone and Online PIN payment with your mobile phone At a kiosk: Store money from your phone to Charity account or Rabobank account
  7. 7. The result (Film)
  8. 8. Why this process at a C1000 <ul><li>To save money: You can not forget your returned bottle receipt </li></ul><ul><li>To save time: quick checkout, No need of a PI pass, You don’t have to look for return bottle receipts, loyalty programs have a shorter handling time at the cashregister </li></ul><ul><li>Save hassle: Everything you need at the cash register is combined in one mobile phone. </li></ul>Mission C1000 / Schuitema NV “ Our aim is to help the consumer save money, time and hassle in a pleasurable and distinctive way when they do their shopping”
  9. 10. Use of NFC payments
  10. 11. Experience – 1: preparation <ul><li>100 users, 98% feedback on survey </li></ul><ul><li>100% like participation </li></ul><ul><li>5% had never used a mobile phone before the test </li></ul><ul><li>76% did not know the new (NFC) possibilities of a phone </li></ul><ul><li>96% believed the information session was essential for the acceptance of the NFC applications </li></ul>
  11. 12. Experience – 2 <ul><li>  Which payment method do you prefer? </li></ul><ul><ul><li>Mobile phone 68% </li></ul></ul><ul><ul><li>Doesn’t matter 22% </li></ul></ul><ul><ul><li>Traditional bank card 10% </li></ul></ul><ul><li>Do you like the Samsung NFC X700N phone, or would you have chosen an other phone if available? </li></ul><ul><ul><li>I am very satisfied with this phone 82% </li></ul></ul><ul><ul><li>It is not my prefered phone, I would have chosen an other phone 18% </li></ul></ul><ul><li>Do you tell other about this trial and the new possibilities? </li></ul><ul><ul><li>Yes, I tell others about these new NFC applications and this trial 98% </li></ul></ul><ul><ul><li>No, I didn’t tell anybody yet 2%  </li></ul></ul>
  12. 13. Experience – 2 <ul><li>If everyone could make use of these NFC services, would you recommend it to others? </li></ul><ul><ul><li>Yes, I would certainly recommend this to others 94% </li></ul></ul><ul><ul><li>No, I would not recommend it 6%  </li></ul></ul><ul><li>If more NFC services are available, also in other stores, would you immediately buy a new phone with NFC capabilities? </li></ul><ul><ul><li>Yes, I would immediately buy a new phone with NFC 49% </li></ul></ul><ul><ul><li>No, not immediately, but if current phone needs to be replaced I would buy a phone with NFC capabilities 41% </li></ul></ul><ul><ul><li>No, I would not buy a phone with NFC capabilities 10% </li></ul></ul>
  13. 14. Experience – 2 <ul><li>Would you transfer your mobile account to a provider with NFC offering? </li></ul><ul><ul><li>Yes, if that is needed to make use of NFC 55% </li></ul></ul><ul><ul><li>No, I would not do that 45% </li></ul></ul><ul><li>  </li></ul><ul><li>Do you only use your phone as payment device in this trial? </li></ul><ul><ul><li>Yes, I only use my mobile 51% </li></ul></ul><ul><ul><li>Most of the time I use my mobile 31% </li></ul></ul><ul><ul><li>I pay sometimes with cash for low value payments 8% </li></ul></ul><ul><ul><li>I pay sometimes with my old bank card 10% </li></ul></ul><ul><li>Do you use your phone for low value payments under 10 Euro? </li></ul><ul><ul><li>Yes, I also use it for low value payments 84% </li></ul></ul><ul><ul><li>No, for low value payments, I use card or cash 16% </li></ul></ul><ul><li>  </li></ul><ul><li>Now a pincode is needed for every transaction, also low value transactions. Do you like this, or do you prefer no pincode for low value payments? </li></ul><ul><ul><li>For low value payments I would prefer NOT to use a pincode 29% </li></ul></ul><ul><ul><li>Also for low value payments I want to enter a pincode for security 71% </li></ul></ul>
  14. 15. Experience – 2 <ul><li>What are the benefits of using your phone for the RVM tickets and payment? </li></ul><ul><ul><li>It is easier and faster 51% </li></ul></ul><ul><ul><li>It is faster 8% </li></ul></ul><ul><ul><li>It is easier 8% </li></ul></ul><ul><ul><li>I don’t notice any difference 33% </li></ul></ul><ul><li>  </li></ul><ul><li>Which application on the phone offers you the most benefits? (highest rating from 1 to 6) </li></ul><ul><ul><li>Calling 36% </li></ul></ul><ul><ul><li>SMS 29% </li></ul></ul><ul><ul><li>Payment 43% </li></ul></ul><ul><ul><li>RVM (ticket from empty bottles stored on the phone) 36% </li></ul></ul><ul><ul><li>Taking pictures 13% </li></ul></ul><ul><ul><li>Other (not rated as most used beneficial) -- </li></ul></ul><ul><li>  </li></ul><ul><li>Your payment card is in your phone now. If you would not need your bank card at all anymore, would you be willing to pay a few Euro cents per NFC transaction? </li></ul><ul><ul><li>Yes, I am will to pay for it, if I don’t need a bank card anymore 22% </li></ul></ul><ul><ul><li>No, I do not want to pay more for Mobile transactions 78% </li></ul></ul>
  15. 16. Experience – 3: comments & suggestions <ul><li>78% made comments & suggestions </li></ul><ul><li>Comments: </li></ul><ul><ul><li>It is a lot easier than it sounds </li></ul></ul><ul><ul><li>I thought I was to old for it (68 years old lady) </li></ul></ul><ul><ul><li>This is great fun </li></ul></ul><ul><ul><li>Unbelievable that this is possible with a phone </li></ul></ul><ul><li>Suggestions: </li></ul><ul><ul><li>Why not also use it for copier? </li></ul></ul><ul><ul><li>We want more payment info on mobile screen </li></ul></ul><ul><ul><li>Can it also be used for loyalty? </li></ul></ul>
  16. 17. Future for NFC in Retail? <ul><li>Availability: ABI Research: in 2012 292 million mobile NFC phones </li></ul><ul><li>Canadian internet research: 75% would like to test NFC in retail </li></ul><ul><li>56% wants to use NFC payment for fast check out immediately (without a test) </li></ul><ul><li>Listen to our users – they are happy, they want it </li></ul>
  17. 18. Future for NFC in Retail? <ul><li>Possibilities: </li></ul><ul><ul><li>Use your mobile to check codes on product labels, </li></ul></ul><ul><ul><li>Get loyalty visible on your phone </li></ul></ul><ul><ul><li>Fast and secure payment </li></ul></ul><ul><ul><li>Check with your phone product regarding allergy </li></ul></ul><ul><ul><li>Use your phone to scan products and pay with it as kind of self checkout </li></ul></ul><ul><ul><li>Smart posters for advertising </li></ul></ul><ul><ul><li>Send SMS for additional opening hours </li></ul></ul><ul><ul><li>Etc. </li></ul></ul>
  18. 19. For information! <ul><li> </li></ul><ul><ul><li>Film (NL, UK) </li></ul></ul><ul><ul><li>Photo's </li></ul></ul><ul><ul><li>Technical information </li></ul></ul><ul><ul><li>Partners </li></ul></ul><ul><li> </li></ul>
  19. 20. Your Mobile Phone as your new Swiss Knife! Start now Get the Business