Rovaniemi Tourism presentation
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Rovaniemi Tourism presentation



Rovaniemi is the capital of Lapland in Finland, located at the northern Arctic Circle. ...

Rovaniemi is the capital of Lapland in Finland, located at the northern Arctic Circle.

Altought Christmas time comes but once a year, in Rovaniemi you can experience Christmas throughtout the year. Rovaniemi is the hometown of Santa Claus who can be met on any day of the year at the Santa Claus Office on the Arctic Circle.

Welcome to Rovaniemi, the heart of Lapland!



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Rovaniemi Tourism presentation Rovaniemi Tourism presentation Presentation Transcript

  • Lapland – The province
    • Finland’s largest province
    • Covering 94 000 km2
    • 30 % of the area of Finland
    • 190 000 inhabitants
    • 200 000 reindeer
    • 2,1 persons / km2
    • Generates hydropower, minerals, agriculture, tourism
    • The Rovaniemi district is the commercial centre
  • Lapland - Climate
    • Continental climate zone in Lapland
    • Characterised by snowy winters and relatively warm summers
    • Differences between spring, summer, autumn and winter are quite clear
    • Lapland has eight seasons provided by nature
    • Summer of the midnight sun, late summer, the early autumn with ”ruska” colourful period of vibrant autumn tints, the first snow, the deep winter, early spring, spring and early summer.
  • Lapland - Seasons
    • Permanent snow cover after mid-November.
    • Snow cover is an average of one metre.
    • Snow lasts right through till the end of April.
    • ” Kaamos” – the sun doesn’t rise above the horizon between 26 November and 17 January
    • The nightless night in the summertime - the sun shines during June and July for 220-230 hours.
  • Lapland – Facts & figures
    • Average snow cover of 180 days / year
    • The lowest measured temperature is -45,3 C
    • The highest measured temperature is +30,6 C
    • The Midnight Sun period is from 6 June – 7 July
  • Why Lapland?
    • Feel and experience something totally different
    • Fresh and unique destination
    • Safe and suitable for the whole family
    • Peaceful or lively – as you wish
    • Suits also for incentive travellers
    • Long traditions in hospitality industry
    • Package tours – everything ready for you
    • Wonderland of outdoor activities
    • Family friendly all year round
    • The Capital of Lapland
    • Santa’s home town
    • Located at the Arctic Circle,
    • on the border to the Arctic
    • The most international resort in Lapland
    • Special activity services
    • Wide selection of services
    • Family friendly atmosphere
    • The city of midnight sun and winter twilight
    Rovaniemi – The Heart of Lapland
    • By Air
      • Rovaniemi Airport,
      • Official Airport of Santa Claus
      • Daily connections to Helsinki
    • By Road
      • Helsinki – Rovaniemi 835 km
      • Several routes around Lapland
    • By Rail
      • Day and overnight trains
      • Sleeper cars and car transportation
    • Distances
    • Helsinki 835 km, Nordkapp 600 km, Northpole 2500 km
  • Tourism in Rovaniemi
    • About 500 000 visitors/year
    • Over 480 000 registered overnights in 2007
    • Foreign nationalities 65 %
    • British, Russian, French, German and Spanish
    • The main season is Christmas
    • Summer is also growing, in 2007 almost 3 %
    • The low seasons are spring (April-May) and autumn (September-October)
  • Rovaniemi Activities
    • Winter
    • Snowmobile safaris
    • Husky- and reindeer safaris
    • Cross-country skiing, downhill skiing, snowshoe trips, icegolf
    • Car driving on ice
    • Ice fishing
    • Summer
    • Riverboat cruises
    • River rafting
    • Hiking trips
    • Midnight sun golf, Winter golf
    • Summer safaris
    • Canoeing, fishing
  • History of Tourism
    • In the early days trading brought people to Rovaniemi  Beginning of tourism services
      • Ideal location in the junction of two rivers and on the border between north and south
      • Rovaniemi market was an important event for locals, travellers and traders in early 20th century
    • Tourism started to grow in 1980s when the first charter flights landed to Rovaniemi airport
      • Christmas tourism started and was soon bigger than other seasons
      • Regular growth in amount of tourists since 1990s, except in 2001-2002
    • These days in Christmas is fully booked
      • Growth is needed in other seasons, especially in summer
  • Tourism services in Rovaniemi
    • 1600 rooms/cottages and 4 200 beds in Rovaniemi
    • About 10 DMC companies organise all the destination arrangements for groups and individual travellers
    • About 60 smaller program service companies
    • The most significant sightseeing destinations are Santa Claus Village, SantaPark, Arktikum and Ranua Wildlife Park. Ounasvaara nature region also important.
    • About 120 restaurants, cafes and catering companies
      • One Indian restaurant
    • Also many passenger transport companies, car rental companies, retail trade and companies offering cultural and recreational services
    • Welcome to Rovaniemi,
    • the Heart of Lapland!