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YEO 2012_Electronic Communication and Social Networking Best Practices
YEO 2012_Electronic Communication and Social Networking Best Practices
YEO 2012_Electronic Communication and Social Networking Best Practices
YEO 2012_Electronic Communication and Social Networking Best Practices
YEO 2012_Electronic Communication and Social Networking Best Practices
YEO 2012_Electronic Communication and Social Networking Best Practices
YEO 2012_Electronic Communication and Social Networking Best Practices
YEO 2012_Electronic Communication and Social Networking Best Practices
YEO 2012_Electronic Communication and Social Networking Best Practices
YEO 2012_Electronic Communication and Social Networking Best Practices
YEO 2012_Electronic Communication and Social Networking Best Practices
YEO 2012_Electronic Communication and Social Networking Best Practices
YEO 2012_Electronic Communication and Social Networking Best Practices
YEO 2012_Electronic Communication and Social Networking Best Practices
YEO 2012_Electronic Communication and Social Networking Best Practices
YEO 2012_Electronic Communication and Social Networking Best Practices
YEO 2012_Electronic Communication and Social Networking Best Practices
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YEO 2012_Electronic Communication and Social Networking Best Practices

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  • 1. Electronic Communication and Social Networking Best Practices Al Kalter, Chairman Rotary Youth Exchange Florida
  • 2. Evolution of Technology - 1990
  • 3. Evolution of Technology - 1990
  • 4. Evolution of Technology - 1995
  • 5. Evolution of Technology - 2000
  • 6. Evolution of Technology - 2005
  • 7. Evolution of Technology - 2010
  • 8. Communication – E-mail Fast, easy, cheap Global sharing of ideas/resources Expectation of instant response Loss of “sleep on it” time Unintentional “Reply To All” “The way old people communicate”
  • 9. Promoting our Programs Website – official channel
  • 10. Promoting our Programs
  • 11. Promoting our Programs
  • 12. Promoting our Programs
  • 13. Promoting our Programs Website – official channel Facebook/Twitter – official/unofficial • YE Officers/Students/Parents • Responsibility for content • No filters • Communication channel? • Cannot be ignored!
  • 14. Challenges Immersion impossible? Crowd sourcing / Group think Public vs. private – TMI? Comparisons and expectations Are you really there? Rules? • A 5th “D” – No Digital Existences? Getting the students to buy in
  • 15. The Student Buy-In Break the bonds (parents & friends) Use social media to be social in your new home, not your old home Recognize the language crutch Can’t be in two places at once Can still have a good exchange, but not a GREAT one
  • 16. The YEO Buy-In Embrace new avenues of promotion Consider new avenues of support Welcome input/content from • Students • Parents • Rotarians Enlist Rotex involvement Make this work for us!
  • 17. Making it work: A Facebook example “Being an exchange parent and household will be the richest most amazing thing you can do for your family. Hosting lets you meet the best the brightest and the bravest; you also get a son or daughter you will love and who will redefine your notion of family and borders. There are no good excuses not to host if you have an extra bed and an open mind. It will be the BEST year of your life.” – Katrina Hess, host mom

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