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The Rotary Club of the Future - Handout
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The Rotary Club of the Future - Handout

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  • 1. 3 Easy Steps to Attract and Retain Younger Members -2013 RotaryInternational ConventionSource: 2013 Virginia Kirn & Jean Seidler Thompson from Seattle 4 Rotary3 EASY STEPS TO ATTRACT & RETAINYOUNGER MEMBERS1. CREATE A CLUB CULTURE OPEN TO WELCOMING YOUNGER MEMBERS.Is the culture of your club fully ready to welcome younger members?CONSIDER THE FOLLOWING STRATEGIES:o Introduce reduced dues for members under age 35o Createrelationship with a Rotaract clubo Developan active Young Rotary Leader committeeo Designate Happy Hour in your clubor flexible committee meeting timeso Organize hands on service in lieu of one monthly meetingo Develop a solid social media platformo Introduce E-Meetingso Provide on-site Day Careo Organize Family Friendly EventsWhat else can your club do to show that you want younger members in your club?2. PERSONALLY INVITE YOUNG PROFESSIONALS IN YOUR LIFE TO ROTARY.Are you and other members inviting young professionals who you know (from work, church,family, etc.) to Rotary meetings?3. CONNECT AND ENGAGE THE NEW YOUNG PROFESSIONAL’S INTEREST.As the young professional expresses interest in joining Rotary, you can ask multiple questions tofind out what attracts them to Rotary and then connect them with their interests in your club.What is this young professional passionate about and how can you match their intereststhrough Rotary?CONSIDER THE FOLLOWING STRATEGIES:o Engage younger members toserve on your Board, as Committee Chairs or Co-Chairso Make young membersvisible in your club’s programs, announcements and otheractivitieso Designateexperienced Rotarians as mentors for young memberso Give a young member a special role on a projecto Enable young members to pursue their innovative ideaso Support young members create and chair a new Young Rotary Leader committee in yourclub