The New


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The New

  1. 1. 2013 RI RedesignJune 2013
  2. 2. 2013 RI CONVENTIONWhy redesign?• Improve site organization and navigation• Fix search• Make it easier to conduct Rotary business (i.e.,Member Access)• Do a better job communicating Rotary’s value andrelevancy to all audiences• Improve site performanceFOUNDATIONS
  3. 3. 2013 RI CONVENTIONFOUNDATIONSOur approach
  4. 4. 2013 RI CONVENTIONCould we do better than just a new look?• What is the role of the website?• How can we leverage digital to help advance the work ofRotary?• What’s missing from our current approach?FOUNDATIONS
  5. 5. 2013 RI CONVENTIONWe need a digital strategy• The mission of Rotary in the digital space is to build anddeepen relationships• Digital should be a platform to connect our audiencesand magnify the power of Rotary’s networkDIGITAL STRATEGY
  6. 6. 2013 RI CONVENTIONWhat did our users tell us?• Rotarians want the site to be easy to use, wellorganized, fast, simple, comprehensive, intuitive, witheverything they need at their fingertips and the rightlevel of detail• The general public wants to understand what Rotary is ata very high level and why they should careDIGITAL STRATEGY
  7. 7. 2013 RI CONVENTIONWe need two sites to get the job done•, a public-facing site that explores Rotary’spurpose and helps newcomers engage with us• My Rotary, a profile-driven member site that presents acustomized, user-friendly experience, enables Rotariansto connect, carry out service projects, and moreDIGITAL STRATEGY
  8. 8. 2013 RI CONVENTIONThe Launch• Site will go live Aug. 15-19• It will reflect branding• We will continue to build and release new functionalityonto the site after AugustDIGITAL STRATEGY
  10. 10. 2013 RI CONVENTIONPublic site homepage• Visual experience designed to tell the Rotary story at ahigh level and engage the user• Users can scroll through or go deep:• Going deeper takes you to more information and relevantcalls to actionWEB REDESIGN DEMO: ROTARY.ORG
  11. 11. 2013 RI CONVENTIONWEB REDESIGN DEMOMy Rotary(member site)
  12. 12. 2013 RI CONVENTIONMy Rotary• Signing in delivers the best experience– More relevant content and choices for your role and activities– Profile-driven experience that enables you to connect andexchange ideas with other Rotarians – securely.WEB REDESIGN DEMO: MY ROTARY
  13. 13. 2013 RI CONVENTIONA new navigation system• Menus and footer display multiple levels – choose theone that’s right for you• Task-finder connects you to common choices• Breadcrumbs orient you on the pagesWEB REDESIGN DEMO: MY ROTARY
  14. 14. 2013 RI CONVENTIONImproved search• Faster, more relevant results• Target your search by selecting filters• Now searches secure content and more parts of theRotary website• Search results easier to scan and identifyWEB REDESIGN DEMO: MY ROTARY
  15. 15. 2013 RI CONVENTIONDocument Center• Easy way into Rotary documents• Highlights important documents by topic• User can create “My Documents” list of most frequentlyaccessed (coming soon)WEB REDESIGN DEMO: MY ROTARY
  16. 16. 2013 RI CONVENTIONManage• New home for most Member Access items• Brings together MAP functions and content inone spot to make it easier to do club and district tasks• Better organization, titles, new descriptions to help usersnavigate• Presents links relevant to your role, and handles multipleroles• Member Access pages have not changedWEB REDESIGN DEMO: MY ROTARY
  17. 17. 2013 RI CONVENTIONProfile• Profile is optional but will greatly improve the experience• You control what information you share• Rotary-specific information such as your club, awards,“Rotary resume”• Helps you connect to others who share your interests andactivitiesWEB REDESIGN DEMO: MY ROTARY
  18. 18. 2013 RI CONVENTIONCommunity• For launch: groups, people and messaging that allow youto connect today• For the future:– Global events calendar– People search– Enhanced community marketplace for Rotarian-created toolsWEB REDESIGN DEMO: MY ROTARY
  19. 19. 2013 RI CONVENTIONClub Finder• Improved search for clubs by location, keyword, meetingtime and date• Club Profile gives each club a presence on• Different views for signed-in club members• For the future:– Ability to accept or decline inquiries– Admin view for updating club profile– Adding Showcase projects, club membersWEB REDESIGN DEMO: MY ROTARY
  20. 20. 2013 RI CONVENTIONThe mobile experience• Designed responsively for tablets and phones• Site adjusts to mobile screen size and navigation• Big improvement over today’s siteWEB REDESIGN DEMO: MY ROTARY
  21. 21. 2013 RI CONVENTIONSample completed pages• New members• Our structure• Our priorities• Sponsor a Rotaract clubWEB REDESIGN DEMO: MY ROTARY
  22. 22. 2013 RI CONVENTIONWEB REDESIGN DEMOWhat’s next
  23. 23. 2013 RI CONVENTIONPhase 2• We keep building – and release new features as we go• Enhanced and new functionality on a regular rolloutschedule:– Expanding community – global events calendar, expandedRotarian tools– Regionalizing the site to appear more relevant to local users– Materials to help clubs and districts express the brand– Leveraging the platform to create connections with club anddistrict websitesWEB REDESIGN
  24. 24. 2013 RI CONVENTIONLooking ahead• New platform for connecting the Rotary world• Open source system that enables Rotarians to contributeto platform, partner with us• Putting tools in the hands of members that help themconnect and share projects, tools, resources, successstories, ideasWEB REDESIGN
  25. 25. 2013 RI CONVENTIONLooking ahead• Flexible system that can grow and adapt for futureneeds:– Club & district templates– Continued data integration– Content sharing– More dynamic local presence– Flexibility in regions and languages– Mobile toolsWEB REDESIGN
  26. 26. 2013 RI CONVENTIONQuestionsWEB REDESIGN