Social media -_thorfinnson__intro-final

910 views

Published on

Rotary International International Institute, 4 May 2012, presentation from Past RI Director Tom Thorfinnson, social media discussion group.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
910
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
15
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Briefly explain the work of the Committee to Develop a Social NetworkIntersection of service and networking; Strengthen and deepen relationships (VSA idea of the evolving Rotarian); Enterprising minds connecting for good Rotary speaks, everyone listens to Everyone speaks;  Harnessing social to multiply the messageDigital ecosystem;  Calls to action The ecosystem can help members expand relationships; go broad and deep, creating potential for greater retention and expansion of membership. Rotarians connect to create value Create a forum where ideas can incubateRobust Member Profile: 3? Aspects1 user experience on rotary.org; SSO; Unified look and feel - initiatives underway working as a unified "Digital Experience" program;several tracks working in concertOpportunity costs of not harnessing social are too high; Page 26- profile prerequisites
  • adopts the following statement as RI’s social business strategy
  • Remind SPC of ROSE and briefly explain the Digital Experience Program Current website all things to all peoplePrimary audience internal, the rotary familyROSE: rotary.org move from a newsroom to a catalystExplain Member Profiles (ROSE, S&G, Committee to DevSoc Net all came to similar conclusions re: member profiles/user experience Public/Private spacesThree initiatives underway that will provide functionality to authenticated users: Idea Platform, Rotary Showcase, App Store
  • Allow members who opt-in to develop robust personal profilesEstablish public and private online communities to engage members and potential membersProvide a common calendarcomprehensive individual profiles with the ability to search attributes and interestsability to create a network of contacts based upon user needscapability to contact others through the platformcreation of a comprehensive Rotary calendar containing local eventsability to create private groups based on Rotary business needsimplementation of an idea/project matching platformimplementation of a “hub” where Rotary could promote and enhance authorized Rotarian-created tools
  • Idea Platform – Support & Strengthen Clubs, replaces ProjectLink’s project Support and Strengthen ClubsEnhance Public Image and AwarenessFocus and increase humanitarian service
  • Any authenticated user (Rotarian, spouse, Rotaractor) can post a project. Interface will be in 9 languages, but posts will be in the language of the poster.
  • Idea Platform – Support & Strengthen Clubs, replaces ProjectLink’s project Support and Strengthen ClubsEnhance Public Image and AwarenessFocus and increase humanitarian service
  • At it’s most basic, the app store will be a “hub” for Rotarian-created content.
  • Idea Platform – Support & Strengthen Clubs, replaces ProjectLink’s project Support and Strengthen ClubsEnhance Public Image and AwarenessFocus and increase humanitarian service
  • This application marks the first step in the new model encouraging Rotarian-generated content:Any member of the Rotary family can login and add a service projectThe interface will be in the 9 Rotary languagesRotarians can post their projects in any language; they are not limited to the 9 “official” languages.Any visitor can “like” or “share” a project on their Facebook wall.All of the data lives @ www.rotary.org
  • IdeaStarter/AppStore/Showcase…ROSE: Holistic Approach to Unify InitiativesROSE principle: Define, don’t control; empower and elevate clubs; pursue a user-centered approach
  • Social media -_thorfinnson__intro-final

    1. 1. Social Media 2012 INTERNATIONAL INSTITUTE – BANGKOK FRIDAY, 4 MAY, 2012
    2. 2. Rotary will increasingly use digital, social strategiesto engage Rotarians, the “family of Rotary”, andthe general public. The tools we choose toimplement will be worthy of Rotarians’ trust. Thesetools will make it easier for Rotarians to build anddeepen relationships with one another and todiscuss and collaborate on Rotary-related business.We will encourage the use of social technologiesconsistent with these goals and development ofnew technologies where gaps exist.
    3. 3. Rotary.org New CMS Shared AccessMember Profiles Idea Platform Rotary Rotary ShowcaseApp Store
    4. 4.  Comprehensive profiles, searchable by attributes and interests Network of contacts based upon user needs Ability to contact others through the platform Comprehensive Rotary calendar containing local events Private groups based on Rotary business needs
    5. 5. Member Profiles IdeaPlatform
    6. 6. Member Profiles Idea PlatformRotary AppStore
    7. 7. DataLicensing Listing Integration
    8. 8. Member Profiles Idea Platform RotaryRotary Showcase AppStore

    ×