Social Media Basics

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  • Good Afternoon, Introduction slide
  • Each member can have 2 mins to introduce themselves and share their background/experience with the group
  • Simply put, social media is a conversation, allowing people to connect online --. to create, share and comment on content such as: News Photos Video It can be used for compelling reasons – such as support for causes, disaster relief, as well as enhancing an organization’s public image. A very powerful communication tool that breaks down the walls between people around the world. Just remember, Its all about your story
  • This is NOT a fad, This is a fundamental shift in the way we communicate
  • The conversations are happening with or without your permission They are happening everywhere people talk
  • Discuss advantages of using social media
  • Your brand, your knowledge, your voice Be Honest Be Open Be Authentic
  • Engage Education Inspire Influence Invest Ownership
  • For Rotary, social media is important: Technology is changing how people communicate. Members have always talked to each other, now with social media we can facilitates this interaction as well as introduce it to new audiences 1. Allows RI to learn more about what interests Rotarians at the grassroots level – we can listen and learn from our members more easily. 2. We also see social media as an external communication tool where we can introduce Rotary to new audiences through inspirational stories, images and videos about the work of Rotary including potential members, younger members. 3. It provides a platform for Rotarians to connect. Lastly. Social Media increases traffic to rotary.org . This increased web traffic can provide visitors with more information about Rotary and can encourage them to become a part of Rotary Some may even say that Rotary was the original social network
  • Everyone should be aware of our official page on rotary.org/socialnetworking Join a network and see what we’re doing Interact with us and others start sharing Rotary’s story through video, images, news, comments. If you have an Interact or Rotaract club… invite them to be involved.
  • With over 120,000 Fans on Facebook, Rotary is sharing its story to new audiences. Many posts drive traffic directly to rotary.org
  • Follow us along with more than 95,000 others on Twitter. Look for more PR stories and tips on twitter this year
  • LinkedIn -- 13,264 active members in discussions
  • Anyone can upload images to this interactive site including images from this convention
  • RI Video on YouTube makes it easy to share and embed video. Currently RI has more than 100 videos posted that can be viewed and embedded to external sites
  • If you already have a social networking account, you should know that every news story on rotary.org comes equipped with share buttons. We have also added these share buttons to each of our press releases as well. Little steps like these… travel very far online
  • Global Outlook: This guide was featured in the November issue of the Rotarian magazine – as well as the 31 regional Rotary magazines filled with information and tools to better equip your club.
  • Rotary PR Tips reaches more than 13,000 people in 120 countries from Afghanistan to Zimbabwe. Many of the topics featured in this electronic-newsletter focus on social media and ways Rotarians can utilize it to promote Rotary
  • Discussion with questions and answers
  • Social Media Basics

    1. 1. Social Media Basics
    2. 2. Today’s Panel <ul><li>Moderator: Loryn Clark </li></ul><ul><li>Rotary Club of Albert Park, Australia </li></ul><ul><li>Panelist: Genevieve Flight </li></ul><ul><li>Rotary Club of London , England, UK </li></ul><ul><li>Panelist: Melissa Ward </li></ul><ul><li>Rotary Club of Twin Bridges, New York, USA </li></ul><ul><li>Panelist: Joe Lorenzo </li></ul><ul><li>Public Relations Specialist </li></ul><ul><li>Rotary International, Evanston, USA </li></ul>
    3. 3. Social media is a conversation
    4. 4. This is a fundamental shift in the way we communicate
    5. 5. Impacts of Social Media
    6. 6. Facebook <ul><li>A social network connecting people through connections, messages, photos, and videos </li></ul><ul><li>Over 500 million visitors return to the site each month (30% from mobile device) </li></ul><ul><li>The 55+ Audience grew 922.7% in 2009 </li></ul>
    7. 7. Twitter <ul><li>A microblog (up to 140 characters) to share news, content, images, video with followers </li></ul><ul><li>190 million users (27% log in everyday) </li></ul><ul><li>600 million searches per day </li></ul><ul><li>46% of users update via mobile device </li></ul>
    8. 8. Reaching the Consumer <ul><li>78% of online users trust the recommendation of other consumers </li></ul><ul><li>34% write about products and brands </li></ul><ul><li>70% of all purchase decisions are friend recommended </li></ul>
    9. 9. Listen First <ul><li>“ It’s about conversations, and the best communicators start as the best listeners.” </li></ul><ul><li>- Brian Solis, Social Media Manifesto </li></ul>
    10. 10. Advantages
    11. 11. Social Media Tips
    12. 12. Add Value <ul><li>Comment on blogs or news stories </li></ul><ul><li>Interact on Facebook / LinkedIn </li></ul><ul><li>Tweet projects/activities </li></ul><ul><li>Upload images or videos </li></ul>Share your expertise to benefit the members of the community… Conversations Build Trust
    13. 13. The Goal is not to control the conversation
    14. 14. Rotary’s Social Media Presence
    15. 15. Rotary’s Strategy <ul><li>Listen and learn </li></ul><ul><li>Communicate to new audiences </li></ul><ul><li>Connect better in the 21 st Century </li></ul>
    16. 16. How you can too <ul><li>Highlight active/inspiring Rotarians </li></ul><ul><li>Share project images, video, testimonials </li></ul><ul><li>Drive traffic to your website or blog </li></ul><ul><li>Build a community within yours </li></ul>
    17. 17. rotary.org/socialnetworking
    18. 18. facebook.com/rotary
    19. 19. twitter.com/rotary
    20. 20. Linkedin
    21. 21. Flickr
    22. 22. YouTube
    23. 23. Share Rotary News
    24. 24. Global Outlook: Social Media
    25. 25. rotary.org/newsletters
    26. 26. Let’s Chat
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