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THE SECRETS TO
SUCCESSFUL
MEMBERSHIP
Presented by Mitty Chang (USA), Holly Ransom (Australia), & Solomon Victor (India)
a ...
STEP ONE:
THE ICE
ICE BROKEN.
NOW FOR INTROS...
STEP 2:
PURPOSE
STEP 3:
EXPECTATIONS
STEP 3: EXPECTATIONS
• Agree to our roles
• Silence your phones
• Respect others
• Actively participate
• Take detailed no...
STEP 4:
EXECUTION
ON RECRUITMENT:
FINDING YOUR AUDIENCE
QUESTION:
“DOES YOUR CLUB HAVE A
MEMBERSHIP CHAIR?”
THE SECOND RULE OF
HEALTHY CLUBS:
“ALWAYS RECRUIT.”
ON RECRUITMENT:
PLANTING THE
S.E.E.D.S. OF MEMBERSHIP
ON RECRUITMENT: PLANTING THE S.E.E.D.S. OF MEMBERSHIP
1. Specify
2. Educate
3. Execute
4. Debrief
5. Save
ON RECRUITMENT:
TACTICS
ON RECRUITMENT: GETTING THEM IN THE DOOR
Does your club maintain an accurate
and updated membership database?
ON RECRUITMENT: GETTING THEM IN THE DOOR
Getting them in the door:
• In-person flyering
• Posting flyers or posters
• Onli...
ON RETENTION:
IDENTIFYING THE PROBLEM
SO,
“WHY DO PEOPLE LEAVE?”
ON RETENTION: IDENTIFYING THE PROBLEM
Common Reasons People Leave
• Lack of interest in events
• Lack of events
• Lack of ...
LET’S ANALYZE
HOW WELL YOUR
CLUB IS DOING
Please take out something to
write/record with.
HOW WELL DID
YOUR CLUB DO?
LET’S DEBRIEF.
Tally up your numbers!
ON RETENTION:
OUR STRATEGY
More like the golden rule.
ALWAYS HAVE FUN.
ON RETENTION:
TACTICS
Here comes the good stuff!
ON RETENTION: TACTICS
• Door Greeters
• Buddy system
• Orientation packets
• Create an official induction ceremony
• Provi...
REMEMBER TO
ALWAYS ASK
YOUR MEMBERSfor their feedback.
Ultimately, communication is the
key to all successful organization...
NOW, IT’S TIME
FOR STEP 5:
YOU get to present!
HA. Oh how the tables have turned.
THANKS EVERYONE!
KEEP THE DISCUSSION GOING!
Feel free to connect with us later
MITTY CHANG
MITTY@MIGHTYMITTY.COM
@MITTYCHA...
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Secrets to Membership Recruitment and Retention

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Presentation given by Mitty Chang and Holly Ransom at the 2013 Rotaract Preconvention in Lisbon, Portugal. Solomon Victor was unable to attend the live presentation but aided in the planning of the presentation.

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Transcript of "Secrets to Membership Recruitment and Retention"

  1. 1. THE SECRETS TO SUCCESSFUL MEMBERSHIP Presented by Mitty Chang (USA), Holly Ransom (Australia), & Solomon Victor (India) a workshop everyone needs to hear
  2. 2. STEP ONE: THE ICE
  3. 3. ICE BROKEN. NOW FOR INTROS...
  4. 4. STEP 2: PURPOSE
  5. 5. STEP 3: EXPECTATIONS
  6. 6. STEP 3: EXPECTATIONS • Agree to our roles • Silence your phones • Respect others • Actively participate • Take detailed notes • Be concise & efficient • Continue discussion beyond this workshop
  7. 7. STEP 4: EXECUTION
  8. 8. ON RECRUITMENT: FINDING YOUR AUDIENCE
  9. 9. QUESTION: “DOES YOUR CLUB HAVE A MEMBERSHIP CHAIR?”
  10. 10. THE SECOND RULE OF HEALTHY CLUBS: “ALWAYS RECRUIT.”
  11. 11. ON RECRUITMENT: PLANTING THE S.E.E.D.S. OF MEMBERSHIP
  12. 12. ON RECRUITMENT: PLANTING THE S.E.E.D.S. OF MEMBERSHIP 1. Specify 2. Educate 3. Execute 4. Debrief 5. Save
  13. 13. ON RECRUITMENT: TACTICS
  14. 14. ON RECRUITMENT: GETTING THEM IN THE DOOR Does your club maintain an accurate and updated membership database?
  15. 15. ON RECRUITMENT: GETTING THEM IN THE DOOR Getting them in the door: • In-person flyering • Posting flyers or posters • Online community groups such as Meetup.com • Interest Events (kickoff night, recruitment days, etc.) • "What is Rotaract" Networking Cards with club info • Wear Rotaract paraphenilia (i.e. shirts, jackets, hats, stickers, etc.)  • Social media • Word of mouth • Local media
  16. 16. ON RETENTION: IDENTIFYING THE PROBLEM
  17. 17. SO, “WHY DO PEOPLE LEAVE?”
  18. 18. ON RETENTION: IDENTIFYING THE PROBLEM Common Reasons People Leave • Lack of interest in events • Lack of events • Lack of commitment or involvement • Events & meetings become chores • Not feeling connected globally • Unresolved interpersonal conflicts between club members • Relocation due to work or school • False advertisement
  19. 19. LET’S ANALYZE HOW WELL YOUR CLUB IS DOING Please take out something to write/record with.
  20. 20. HOW WELL DID YOUR CLUB DO? LET’S DEBRIEF. Tally up your numbers!
  21. 21. ON RETENTION: OUR STRATEGY More like the golden rule.
  22. 22. ALWAYS HAVE FUN.
  23. 23. ON RETENTION: TACTICS Here comes the good stuff!
  24. 24. ON RETENTION: TACTICS • Door Greeters • Buddy system • Orientation packets • Create an official induction ceremony • Provide immediate feedback to members • Plan fun, interesting events and adventures that members want to participate with • Plan your events at least three months in advance, whenever possible. • Release quarterly calendars of upcoming events. • Hold quarterly "Members Lock-in" • Hold an annual or biannual members' retreat (camping, etc.) • Join other Rotaract and/or Rotary clubs for their service events or fellowships • Speed friending sessions • Personally connect with as many members as you can. • Larger clubs can employ a "family" system to encourage closer bonding • Raffle prizes, giveaways, & Rotary trivias
  25. 25. REMEMBER TO ALWAYS ASK YOUR MEMBERSfor their feedback. Ultimately, communication is the key to all successful organizations.
  26. 26. NOW, IT’S TIME FOR STEP 5: YOU get to present! HA. Oh how the tables have turned.
  27. 27. THANKS EVERYONE! KEEP THE DISCUSSION GOING! Feel free to connect with us later MITTY CHANG MITTY@MIGHTYMITTY.COM @MITTYCHANG HOLLY RANSOM HOLLY.RANSOM@GMAIL.COM @HOLYRANSOM SOLOMON VICTOR SOLOMONCAPTURES@GMAIL.COM @SOLOMONCAPTURES
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