Rotary's New Voice and Visual Identify

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Presentation given by Rotary International Staff Member Patrick Nunes, Manager, Language Services, Communications.

Presentation given by Rotary International Staff Member Patrick Nunes, Manager, Language Services, Communications.

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  • 1. STRENGTHENING ROTARY [Name] YEO Preconvention Meeting 31 May 2014
  • 2. STRENGTHENING ROTARY | 2 STRENGTHENING ROTARY What? How? Why?
  • 3. STRENGTHENING ROTARY | 3 Never Heard of Rotary Know Name Only Some Familiarity SURVEYS SHOW
  • 4. STRENGTHENING ROTARY | 4 HARDER TO REACH OUR FULL POTENTIAL NOT EARNING FULL CREDIT FOR OUR GOOD WORK
  • 5. STRENGTHENING ROTARY | 5 RESEARCH Conducted 160+ interviews Analyzed 20,162 surveys Visited 20 clubs and attended the 2012 International Convention Reviewed 400+ documents 5 Participated in Zone Institutes Obtained comprehensive feedback from Rotarians & prospects in 167 countries
  • 6. STRENGTHENING ROTARY | 6 SMART We see challenges from different angles applying our expertise to solve social issues. COMPASSIONATE We have a heightened emotional understanding of the people we’re trying to help. PERSERVERING No one can doubt our determination and drive. INSPIRING This reflects our ability to motivate others to act by conveying hope, enthusiasm, and passion. REFINING OUR VOICE
  • 7. STRENGTHENING ROTARY | 7 Why join? We’re looking for people like you—people who want to connect with other leaders to use their distinct expertise for good. Whose sense of responsibility inspires them to give back to their communities. With Rotary, you’ll change your community and change the world. Why join? We’re looking for people like you—people who want to connect with other leaders to use their distinct expertise for good. Whose sense of responsibility inspires them to give back to their communities. With Rotary, you’ll change your community and change the world. EXAMPLE… Instead of: Joining Rotary Whether you’re a veteran volunteer or new to community service, we’re looking for people like you. Discover the benefits of joining a Rotary club. Try:
  • 8. STRENGTHENING ROTARY | 8 BE AUTHENTIC CONSISTENT MESSAGE AUTHENTIC VOICE
  • 9. STRENGTHENING ROTARY | 9 BRANDS EVOLVE
  • 10. STRENGTHENING ROTARY | 10 ROTARY EVOLVED, TOO
  • 11. STRENGTHENING ROTARY | 11 Unites leaders to exchange ideas and take action to improve communities everywhere
  • 12. STRENGTHENING ROTARY | 12 FLEXIBLE AND CONSISTENT
  • 13. STRENGTHENING ROTARY | 13
  • 14. STRENGTHENING ROTARY | 14 FOUNDATION LOGO
  • 15. STRENGTHENING ROTARY | 15
  • 16. STRENGTHENING ROTARY | 16 YOU ARE THE ROTARY BRAND