Making PR Grants Work for You

818
-1

Published on

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
818
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
16
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Making PR Grants Work for You

  1. 1. Making PR Grants Work for you
  2. 2. 2010-11 PR Grants $2.2M $1.2M $12.1M $8.7M In millions (US$)Grants District Contribution In Kind Donations Public Relations Value
  3. 3. Successful PR Grant Projects
  4. 4. France Multidistrict
  5. 5. India
  6. 6. Panama
  7. 7. End Polio Now Lightings
  8. 8. South Africa Lighting
  9. 9. Rome Lighting
  10. 10. San Francisco Airport
  11. 11. Korea
  12. 12. 2011-12 PR Grants• Up to US$15,000 per district• Districts contribute one-third match• $1,000 unmatched bonus for multi-district grants• Applications available at rotary.org/prgrants
  13. 13. Key Dates for 2011-12 PR Grants• 15 July 2011 Early bird deadline• 15 August 2011 Final Deadline• 15 November 2011 Notification regarding grant approval• 1 June 2012 Grant projects implemented and reimbursement requests submitted
  14. 14. PR Grants Tips• Tell the Rotary story.• Emphasize the community benefit• Enhance Rotary awareness to the general public• Utilize Humanity in Motion & This Close materials• Campaign includes an event, develop the pre- post media plan opportunities.
  15. 15. PR GRANT TIPS (2)• Seek in-kind contributions to maximize resources• Include a “call to action”• Design the message to reach/inspire target audience• Integrate all facets of the old and the new media
  16. 16. PR Grants Resources• Visit rotary.org/prgrants• Contact your Public Image Coordinator• Contact RI prgrants@rotary.org• Download creative campaign materials in your language at rotary.org/mediacenter
  17. 17. Open Forum
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×