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Making PR Grants Work for You
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Making PR Grants Work for You

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  • 1. Making PR Grants Work for you
  • 2. 2010-11 PR Grants $2.2M $1.2M $12.1M $8.7M In millions (US$)Grants District Contribution In Kind Donations Public Relations Value
  • 3. Successful PR Grant Projects
  • 4. France Multidistrict
  • 5. India
  • 6. Panama
  • 7. End Polio Now Lightings
  • 8. South Africa Lighting
  • 9. Rome Lighting
  • 10. San Francisco Airport
  • 11. Korea
  • 12. 2011-12 PR Grants• Up to US$15,000 per district• Districts contribute one-third match• $1,000 unmatched bonus for multi-district grants• Applications available at rotary.org/prgrants
  • 13. Key Dates for 2011-12 PR Grants• 15 July 2011 Early bird deadline• 15 August 2011 Final Deadline• 15 November 2011 Notification regarding grant approval• 1 June 2012 Grant projects implemented and reimbursement requests submitted
  • 14. PR Grants Tips• Tell the Rotary story.• Emphasize the community benefit• Enhance Rotary awareness to the general public• Utilize Humanity in Motion & This Close materials• Campaign includes an event, develop the pre- post media plan opportunities.
  • 15. PR GRANT TIPS (2)• Seek in-kind contributions to maximize resources• Include a “call to action”• Design the message to reach/inspire target audience• Integrate all facets of the old and the new media
  • 16. PR Grants Resources• Visit rotary.org/prgrants• Contact your Public Image Coordinator• Contact RI prgrants@rotary.org• Download creative campaign materials in your language at rotary.org/mediacenter
  • 17. Open Forum

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