2011-12 PR Grants• Up to US$15,000 per district• Districts contribute one-third match• $1,000 unmatched bonus for multi-district grants• Applications available at rotary.org/prgrants
Key Dates for 2011-12 PR Grants• 15 July 2011 Early bird deadline• 15 August 2011 Final Deadline• 15 November 2011 Notification regarding grant approval• 1 June 2012 Grant projects implemented and reimbursement requests submitted
PR Grants Tips• Tell the Rotary story.• Emphasize the community benefit• Enhance Rotary awareness to the general public• Utilize Humanity in Motion & This Close materials• Campaign includes an event, develop the pre- post media plan opportunities.
PR GRANT TIPS (2)• Seek in-kind contributions to maximize resources• Include a “call to action”• Design the message to reach/inspire target audience• Integrate all facets of the old and the new media
PR Grants Resources• Visit rotary.org/prgrants• Contact your Public Image Coordinator• Contact RI firstname.lastname@example.org• Download creative campaign materials in your language at rotary.org/mediacenter