Club Communications -2011-2

1,829
-1

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,829
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
40
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • AFTER CUSTOMIZING, the local audience—both inside and outside Rotary – will see your content, and your club as part of the larger whole. It ’ s cost effective, because in effect you get professional photographers, professional writers, and professional editors for free. Your material will take on a professional, and well branded edge almost immediately. IN ADDITION IT WILL CREATE A GLOBAL BRAND. IT WILL RESONATE
  • Club Communications -2011-2

    1. 1. New Technologies for Club Communications Vince Aversano, RI Communications Committee Rotary Club of Chicago Elizabeth Usovicz, past district governor 6040 Rotary Club of Kansas City Plaza
    2. 4. Communication Technologies <ul><li>Electronic newsletters and Email platforms </li></ul><ul><li>Video </li></ul><ul><li>Radio and TV </li></ul><ul><li>Websites and blogs </li></ul><ul><li>Webinars </li></ul><ul><li>Social networking sites and groups (Linkedin, Facebook, Twitter, Google Groups) </li></ul>
    3. 5. Help promote the RI Strategic Plan
    4. 6. Rotary’s global resource network <ul><li>Professionally written content that ’s free </li></ul><ul><li>Consistent and powerful -- Rotary message and brand x 33,000 = global impact </li></ul><ul><li>Easy to tailor/integrate with local content </li></ul><ul><li>High interest, engaging stories and timely information </li></ul><ul><li>Provides clubs and their communities with a global perspective on Rotary </li></ul><ul><li>Best practice in strengthening Rotary clubs and achieving RI Strategic Plan priorities </li></ul>
    5. 7. <ul><li>(Show RI examples) </li></ul><ul><li>This Close -- http://www.thisclose.net/ </li></ul><ul><li>RVM -- http://www.rotary.org/en/MediaAndNews/Multimedia/RVMVideoMagazine/Pages/ridefault.aspx </li></ul><ul><li>Rotary Images -- http://images.rotary.org/netpub/server.np?quickfind=&catalog=catalog&site=Rotary&template=search.np </li></ul><ul><li>RI logos http://www.rotary.org/en/MediaAndNews/Multimedia/Graphics/Pages/RILogos.aspx </li></ul>
    6. 8. Slide Sequence
    7. 9. More examples <ul><li>Screen shot of www.rotary.org and maybe an inside page: This one http://www.rotary.org/en/Contribute/Funds/PolioPlusFund/Pages/ridefault.aspx and maybe this one http://www.rotary.org/en/AboutUs/History/galleryofpastpresidents/Pages/TimelineofPresidents.aspx </li></ul><ul><li>Shots of The Rotarian front cover, including inside pages of the the digital version at http://www.zinio.com/reader.jsp?issue=416162402&RF=rotarian_may11&o=ext </li></ul><ul><li>Newsletter examples, including Rotary Leader http://www.rotaryleader-en.org/rotaryleader-en/en201105#pg1 and newsletter page http://www.rotary.org/en/MediaAndNews/Newsletters/MoreNewsletters/Pages/ridefault.aspx </li></ul><ul><li>Humanity in Motion -- http://www.rotary.org/en/Members/RunningAClub/InformingTheCommunity/Pages/HumanityinMotion.aspx </li></ul>
    8. 10. How Rotarians are using RI resources District 7930, Massachusetts, USA Utilized Humanity in Motion Public Service Announcements (PSAs) Customized voiceovers to provide local contact and website information Placed PSAs on cable television stations and asked local advertisers to donate unused time www.rotary7930.org/ MakeDreamsReal.cfm /
    9. 11. Here are some other examples <ul><li>A selection of PSA from India, New Zealand, and the Campbell River Rotary in British Columbia, Canada. </li></ul><ul><li>Rotary Club of Duartina, Brazil highlights the “This Close” PSA on their Facebook page. </li></ul>
    10. 12. <ul><li>Television PSA </li></ul><ul><li>Rotarians in Norway modified the “Dancing Girl” PSA to include a Norwegian voiceover. </li></ul><ul><li>Rotary district 3300, in Malaysia, used their Pr Grant to localize the video &quot;Puzzle Piece&quot;. </li></ul><ul><li>In Hawaii, Rotary district 5000 produced a video featuring service projects they took part in. </li></ul><ul><li>Israeli Rotarians in District 2490 added Hebrew subtitles to the “When you Start with Rotary” Humanity in Motion PSA. </li></ul>
    11. 14. Norway Hawaii Israel Malaysia
    12. 15. Help promote the RI Strategic Plan
    13. 16. Tips on how to use some of the RI tools How to add Rotary's RSS feed 1) Type www.rotary.org/rss.xml into a RSS feed creation program. You can do a search on the web for a program and pick your favorite. 2) Click on the &quot;Generate Feed&quot; button. This will generate the RSS code for your web content. 3) Enter the RSS code in the appropriate place on your own website. Ask your web vendor for more information about where to place this on your website.
    14. 17. RI resources <ul><li>The Rotarian </li></ul><ul><li>www.rotary.org/en/MediaAndNews/ TheRotarian </li></ul><ul><li>Rotary Leader </li></ul><ul><li>www.rotary.org/ rotaryleader </li></ul><ul><li>RI newsletters </li></ul><ul><li>www.rotary.org/en/MediaAndNews/newsletters </li></ul><ul><li>RI Images </li></ul><ul><li>www.rotary.org/ rotaryimages </li></ul><ul><li>RVM: The Rotarian Video Magazine </li></ul><ul><li>www.rotary.org/ rvm </li></ul><ul><li>YouTube nonprofit channel </li></ul><ul><li>www.youtube.com/ rotaryinternational </li></ul><ul><li>Vimeo </li></ul><ul><li>www.vimeo.com/rotary </li></ul><ul><li>Humanity in Motion public service announcements www.rotary.org/ humanityinmotion </li></ul><ul><li>This Close public service announcements </li></ul><ul><li>www.thisclose.net </li></ul><ul><li>Rotary graphics </li></ul><ul><li>www.rotary.org/graphics </li></ul>
    15. 18. How do I get this presentation? Go to www.slideshare.net/ Rotary_International
    16. 19. Questions?
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×