IC13 - Idea Exchange: The Rotary Club of the Future. What will Rotary look like in 2050?


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Breakout Session Presented at the Rotary International Convention in Lisbon on Tuesday 25 June, 2013.

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  • CINDYUnfortunately we still have a long way to go to decreasing the age of our members.Only 12% of members are under 40, younger members can add new energy to your club and ensure its existence for many years to come.
  • CINDYThe number of female members has increased in the last few years, but today we are only at 19%.We still have a long way to go, but this is a big opportunity for attracting new members.
  • CINDYContrary to popular belief, 70% of members work full time.Rotary is no longer an organization of retirees.
  • IC13 - Idea Exchange: The Rotary Club of the Future. What will Rotary look like in 2050?

    1. 1. 2013 RI CONVENTIONThe Rotary Club of the Future -What will Rotary look like in 2050?Moderator: Mary Beth Growney Selene,Panelist: Holly RansomPanelist: Jean Seidler Thompson
    2. 2. 2013 RI CONVENTION1905The Origin of Rotary Paul Harris wanted friends outside of those hemet in the practice of law Only one representative per vocation “Service” soon became part of the Rotarymovement
    3. 3. 2013 RI CONVENTION2013Rotary’s Core Values Service Diversity Integrity Leadership Fellowship
    4. 4. 2013 RI CONVENTION2050 – Would Paul Harrislike what Rotary has become? Does human interaction continue to play arole in world peace? Is fellowship (and fun) valued? Is service still a priority? Are we still changing lives?
    5. 5. 2013 RI CONVENTIONIf a Rotarian askedyou to join Rotary,would you?
    6. 6. 2013 RI CONVENTIONWhat if that personwas Paul Harris?
    7. 7. 2013 RI CONVENTIONWhat if Paul Harris asked you to joinRotary? Welcoming? Friendly?
    8. 8. 2013 RI CONVENTIONWhat if Paul Harris asked you to joinRotary? Like-minded? Engaging? Leader?
    9. 9. 2013 RI CONVENTIONWhat will Rotarylook like in 2050?
    10. 10. 2013 RI CONVENTION• test
    11. 11. 2013 RI CONVENTIONSurvival of the Rotarian:to 2050 and beyond!Club President Holly RansomRotary Club of Crawley, Australia
    12. 12. 2013 RI CONVENTIONSurvival of the Rotarian: to 2050 and beyond!
    13. 13. 2013 RI CONVENTION?1905 Now 2050Then and now
    14. 14. 2013 RI CONVENTIONWhat’s changed• Growth of the non-profit/charity sector• The rise of technology• An increase in work hours/work travel
    15. 15. 2013 RI CONVENTIONWhat’s our current position?Of Rotary’smembers worldwide,only are andonly are
    16. 16. 2013 RI CONVENTIONRotaryOldElitistTraditionalBBQs and CarPark dutyYouthExchangesMenWhat is it?
    17. 17. 2013 RI CONVENTIONLogo andtaglineSocial MediaPlatforms &WebsiteInternal &ExternalCommsMeetings Org Structure
    18. 18. 2013 RI CONVENTIONHow do we manage change?
    19. 19. 2013 RI CONVENTIONWhat will 2050 look like?
    20. 20. 2013 RI CONVENTION• More digital communications/more sophisticatedcommunication demands• A demand for faster-paced meetings and a greateroutcomes focus• Greater inter-country collaboration as the worldbecomes even more globalized• A need for meetings to be delivered in multipleforms• Moves to crowdsourcing platforms vs. traditionalfundraising like raffles.What will 2050 look like?
    21. 21. 2013 RI CONVENTION?1905 Now 2050What will 2050 look like?
    22. 22. 2013 RI CONVENTION• test
    23. 23. 2013 RI CONVENTION- The Future –Rotary’s FrontierJean Seidler ThompsonRotary Club of Seattle 4, USA
    25. 25. 2013 RI CONVENTION2050 (FUTURE 37YEARS)Present1986 (27 years ago)WHERE ARE WE NOW? & WHERE HAVE WE BEEN?
    26. 26. 2013 RI CONVENTIONWHERE HAVE WE BEEN? A LOOK BACK…27 years ago in 1986:No women in RotaryClubs not as diverseNo InternetNo EmailCell phones as large as a briefcase
    27. 27. 2013 RI CONVENTIONThe founders of Rotary in 1905 were young professionals.REMEMBER: We do not need to reinvent the wheel. Paul P. Harris was 37. Silvester Schiele, thefirst President, was 35.A LOOK BACK…
    28. 28. 2013 RI CONVENTIONQUESTION:How old were you when you first joined Rotary?STAND UPif you were under 40 years old when you became aRotarian.WHERE HAVE WE BEEN? A LOOK BACK…
    29. 29. 2013 RI CONVENTIONOnly 12% ofall membersare under 40WHERE ARE WE NOW? THE PRESENT…SOURCE: Regional Membership Supplements on Rotary.org
    30. 30. 2013 RI CONVENTIONOnly 19% ofall membersare womenWHERE ARE WE NOW? THE PRESENT…SOURCE: Regional Membership Supplements on Rotary.org
    31. 31. 2013 RI CONVENTION70% of allmemberswork full timeWHERE ARE WE NOW? THE PRESENT…SOURCE: Regional Membership Supplements on Rotary.org
    32. 32. 2013 RI CONVENTIONROTARY’S VOYAGE TO 2050Thriving Rotary Clubs in 2050 have learned tosuccessfully attract retain provide relevancy to:• women,• a more diverse population,• young professional members under 40.
    33. 33. 2013 RI CONVENTION1) Create awelcomingenvironment3) Engage &embrace theirpassion2) Inviteprofessionalsunder 403 STEPS TO ATTRACTING & RETAINING YOUNG PROFESSIONALS
    34. 34. 2013 RI CONVENTIONSTEP 1– WELCOMING ENVIRONMENTIs the culture of your club fully ready to welcome younger members?1. Create awelcomingenvironment &club culture
    35. 35. 2013 RI CONVENTIONEXAMPLE – YOUNG ROTARY LEADERS (YRL) INITIATIVE:YRL INITIATIVE FOR SEATTLE 4:• Discounted Club dues until age 35• More flexible admission requirements• YRL Initiative listed on Club application and recruitmentmaterials• Support from the top, Senior Club Rotarians are involved inthe initiative
    36. 36. 2013 RI CONVENTIONSTEP 2: ATTRACTING NEW MEMBERS• The traditional Rotary invitation.• Simple math. Example: a club in our District invited 100 youngprofessionals to their club events during the past year and 10 becamenew club members.During the past year, how many prospective members under 40 hasyour club invited to a club event?2. Invite YoungProfessionals
    37. 37. 2013 RI CONVENTIONSTEP 3: RETAINING YOUNG MEMBERS3. Engage &Embrace TheirPassion
    38. 38. 2013 RI CONVENTIONEXAMPLE: YOUNG ROTARY LEADERS (YRL) SEATTLE 4 COMMITTEE:VIRGINIA KIRN & JEAN THOMPSON FOUNDED A YRL COMMITTEEwith supportive Mentors. The Mission is tofocus on recruitment,retention andrelevancy of our clubsyounger members. For Rotarians under40 and the Young inSpirit.
    39. 39. 2013 RI CONVENTIONYOUNG ROTARY LEADERS (YRL) COMMITTEEYRL COMMITTEE – SAMPLE ACTIVITIES:• Dinners and receptions with an experienced Rotarian.• Joint activities with other committees and joint serviceprojects such as Rotary First Harvest.• YRL Happy Hour fellowships.• Welcome young professionals to Club service projectsand meetings.
    40. 40. 2013 RI CONVENTIONEXAMPLE – OTHER CLUBS IN DISTRICT 5030ENGAGING YOUNG MEMBERSLAKE UNION CLUB (a breakfast club):• One meeting a month is an evening fellowship withfundraiser.QUEEN ANNE CLUB:• Innovative Club Schedule:– 1st Monday Face-to-face meeting– 2nd Monday Service/networking activity– 3rd Monday Face-to-face meeting– 4th Monday Virtual (On-Line)– 5th Monday Visit Other Club
    41. 41. 2013 RI CONVENTIONROTARY IN 2050 WILL:• Be More Youthful.• The vast majority of clubs will admit women.• Have harnessed the pipelines of Rotaract, Interact,GSE exchange, and RYLA programs.• Have nearly all members integrating technology inClub life.• Have eradicated Polio & reduced Malaria by 75%.
    43. 43. 2013 RI CONVENTIONBEAM ME UP SCOTTY?In 2050:reality orscience fiction?
    44. 44. 2013 RI CONVENTION3D HOLOGRAMSIn 2050: willRotary clubs useHolographicmeeting rooms?
    45. 45. 2013 RI CONVENTIONFIND OUT MORE• The Rotarian Magazine September 2012 YRL Articlewww.rotary.org/en/MediaAndNews/TheRotarian/Pages/Seattle1209.aspx• Recruiting video focused on younger members – watch for the cameoappearance of Bill Gates Senior at the end! Youtube.com/seattle4rotary• District 5030 video on Rotary First Harvest service project and promotingmembership: alifebuildinghope.org
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