Engaging Alumni to Strengthen Membership

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When looking for potential Rotary club members,
don’t forget that there is an audience that is already
knowledgeable and excited about Rotary. Former
Rotaractors, Interactors, and former Foundation program
participants are often overlooked as a viable pool of
candidates that can help clubs grow and stay energized.
In this session, you’ll learn about opportunities to
increase club membership by recruiting former Rotary
program participants.

Published in: Government & Nonprofit
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Engaging Alumni to Strengthen Membership

  1. 1. 2014 ROTARY INTERNATIONAL CONVENTION Engaging Alumni to Strengthen Membership Moderator – RI Director Larry Lunsford
  2. 2. • Naoyuki Takagi Rotary Club of Kanagawa Shonan, Japan • District Governor-elect Ahmed Saada Rotary Club of Alexandria, Egypt • Laura Verdegaal Rotaract Club Aalsmeer-Mijdrecht-Uithoorn, The Netherlands PANEL PARTICIPANTS
  3. 3. • Discuss Rotary alumni as an overlooked audience of prospective members • Hear personal experiences from Rotary alumni and a current Rotaractor • Discover opportunities for increasing your club membership by leveraging former Rotary program participants IN THIS SESSION
  4. 4. OPPORTUNITIES • Only an estimated 2.9% of Rotarians are alumni • Most clubs don’t recruit alumni for membership • 84% of current program participants are interested in membership • 66% of alumni are interested in membership • As more years pass, alumni are less interested in joining
  5. 5. 2014 ROTARY INTERNATIONAL CONVENTION RI Director Larry Lunsford Rotary Club of Kansas City - Plaza
  6. 6. • Rotarian since 1991, Past President, Rotary Club of Kansas City- Plaza, Missouri 1997-98 • Served as Zone Rotary Public Image Coordinator, Regional Foundation Coordinator, and Foundation Alumni Coordinator • Past Council on Legislation Delegate • Regional Scholar Orientation Chair • Past District Governor D6040, 2001-02 RID LARRY LUNSFORD
  7. 7. 2014 ROTARY INTERNATIONAL CONVENTION Naoyuki Takagi Rotary Club of Kanagawa Shonan, Japan
  8. 8. • Ambassadorial Scholar (87-88) • Joined Alumni Association of District 2780 (1994) • Joined Rotary as Charter President of the first Alumni Club in Japan (2004) • Since then, six other alumni clubs have been chartered in Japan, including one e-club NAOYUKI TAKAGI
  9. 9. • Show ROTARY CARES – Treat participants like your children • Show ROTARY SHARES – Sharing is a key to a better world – Invite them to join your service projects • Show how excited you are about ROTARY – SERVICE ABOVE SELF in ROTARY is fun! DURING ROTARY PROGRAMS: BE A ROTARY MENTOR
  10. 10. MY ROTARY MENTOR
  11. 11. • Never let them go – Form alumni associations – Update contact information periodically • Let them shine in Rotary – Invite them as speakers/panelists – Keep alumni associations involved • Let them serve in Rotary projects – Utilize their unique talents AFTER ROTARY PROGRAMS: STAY IN TOUCH
  12. 12. • The leadership must come from you! • Share your passion and show Rotary cares • Be patient and never force it • Find prospective members from alumni • Find a leader with passion, vision, and time • Let them steer their own course • Make joining a new club easy – Dues/Meeting time – An e-club is a nice option FORMING A NEW CLUB
  13. 13. 2014 ROTARY INTERNATIONAL CONVENTION District Governor-elect Ahmed Saada Rotary Club of Alexandria, Egypt
  14. 14. • Joined Rotary Club of Alexandria - 1993 • Served in various Club and District offices – Club President 2003-04 – Deputy Governor 2012-13 – District Governor-elect 2014-15 • Focused on Rotary Alumni Programs DGE AHMED SAADA
  15. 15. • Rotary Alumni Participation and Service – Group Study Exchange Member to D-6670, Ohio, USA 1991 – District Rotaract Representative 1992-93 – Charter Member, The Rotary Foundation Alumni Association 2001 – District Group Study Exchange Chair 2008- 09 – District Alumni Chair 2007-08; 2011-12 DGE AHMED SAADA
  16. 16. ALUMNI OF TRF How to make use of the alumni to revitalize Rotary?
  17. 17. EFFECTIVE CLUB Sustain and Increase Membership Implement Successful Service Projects Support The Rotary Foundation Develop Leaders Beyond the Club Level Five Avenues of Service Club Leadership Plan REQUIREMENTS OF AN EFFECTIVE CLUB
  18. 18. (Charter Members) EGYPTIAN ASSOCIATION OF TRF ALUMNI
  19. 19. EGYPTIAN ASSOCIATION OF TRF ALUMNI (Charter Members)
  20. 20. • To provide a way to stay in touch with each other. • To build strong bonds with Rotary Clubs. • Volunteer opportunities. • To support the Rotary Foundation. • To form a pool for recruitment as potential Rotarians. • To join a worldwide network of more than 66 alumni associations. • To organize regular reunions. WHY SHOULD WE HAVE ALUMNI ASSOCIATIONS
  21. 21. HOW TO ENCOURAGE ALUMNI TO JOIN ROTARY Let’s give up the philosophy of “Find them, fund them and forget them”
  22. 22. LIGHT UP YOUR CLUB WITH NEW ALUMNI!
  23. 23. GSE Team D-2450 / D- 9670 (1998) TRF Alumna Riham Youssef
  24. 24. OUTBOUND GSE TEAM FROM D-2451 TO D-5890 (2009)
  25. 25. INBOUND GSE TEAM FROM D-5890 TO D-2450 (2009)
  26. 26. Michael Chesser D.5890 - Texas Amal Shafik D.2450 - Egypt
  27. 27. GSE TEAM TO D-6670 (1991) My Personal Experience
  28. 28. PROF. JOHN K. NIPARKO, M.D.
  29. 29. T h a n k Y o u
  30. 30. 2014 ROTARY INTERNATIONAL CONVENTION Laura Verdegaal Rotaract Club Aalsmeer-Mijdrecht-Uithoorn, The Netherlands
  31. 31. • Rotaractor since December 2004 • Club President 2009-2010 • Country Representative, The Netherlands • President, European Rotaract Information Centre LAURA VERDEGAAL
  32. 32. • 3 Rotary sponsor clubs in the area • Rotary Governors & District Rotaract Representatives working together • Learn from each other • Link events • Alumni network District 1570 CONTACT ROTARACT - ROTARY
  33. 33. 2014 ROTARY INTERNATIONAL CONVENTION Actions to Take in Your Club
  34. 34. • Build strong relationships with current program participants • Develop an action plan for keeping alumni involved in Rotary activities • Promote alumni so that other Rotarians understand their importance • Ask alumni to join Rotary • Involve alumni in club and district activities • Help and mentor alumni to find clubs that meet their needs RECOMMENDATIONS
  35. 35. QUESTIONS
  36. 36. 2014 ROTARY INTERNATIONAL CONVENTION THANK YOU Register for upcoming webinars and access recordings of past webinars at www.rotary.org/webinars

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