Cinday membership trends by country and district c meehan
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Cinday membership trends by country and district c meehan

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  • Conducted internal research to inform communications plan: <br /> Broad discussion with entire Communications Committee <br /> 18 interviews: <br /> Communications team members (11) <br /> Communications Committee members (3) <br /> Executive staff members (4) <br /> Topics included: <br /> General feedback about member communications <br /> Effectiveness of the communications function <br /> Feedback on communications vehicles <br />
  • CINDY <br /> <br /> Unfortunately as a whole… our gains are NOT offsetting our losses. <br /> Based on the 1 July 2013 numbers, we were at 1.185 million members. <br /> This is 23,000 fewer from the 30 June 2013 number of 1.208 million members and 17,000 fewer from 1 July 2012 of 1.202 <br /> <br /> As of 31 December, we are at 1.206 million members. We want to take a moment to thank you again for all of your efforts to help grow membership. We appreciate all of your hard work and ask that you continue to assist with growing the Rotary Family. Since 1996, we have remained at the 1.2 million mark, so we really need your help in reaching out to the clubs and club presidents to encourage and educate the importance of gaining new members at the club level. <br /> <br /> It is in the best interest of Rotary to increase our membership numbers. In order to move our organization forward, we need to grow our membership at a faster rate.
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  • CINDY <br /> <br /> Here is an image of your membership dues at work. This image and breakdown comes from the February 2014 issue of The Rotarian. Right now, RI dues are $53 (USD). Depending on where you are in the world, that equates to about 4 to 15 percent of your total membership dues. The rest of your membership dues total primarily covers club and district expenses, meals, and a subscription to The Rotarian. <br /> <br /> Rotary is committed to monitoring and controlling expenses closely, making prudent cuts, and investing where needed. For example, more meetings than ever take place virtually, and Rotary’s data center, software development, and some transaction processing services were moved to Pune, India, to lower costs. However, it is important that Rotary Continue to invest in staff and technology to grow and improve the organization. <br /> <br /> The only way to do this is with more dues – and the only way to receive more dues to provide better programs and services for Rotary members – is to increase membership in Rotary. <br />
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  • SHEENA <br /> <br /> Thank you all for participating today. As a follow up to the webinar, you will receive a link to view a recording of today’s webinar and information about the Regional Membership Plans Update Workgroup. If you have any follow-up questions from today’s webinar, please email us at membershipdevelopment@rotary.org. <br /> <br /> You will also receive a survey after this webinar. Your feedback is important to us, as your survey responses will be used to improve future webinars offered by Rotary International. Please take a moment to complete the survey and give us your input. <br /> <br /> On behalf of our Cindy Meehan, myself, and Rotary staff, thank you for attending today’s webinar. <br /> <br /> Remember – if you enjoyed today’s webinar, you can register for upcoming webinars and check out the recordings of past webinars on the Rotary website at www.rotary.org/webinars. <br />

Cinday membership trends by country and district c meehan Cinday membership trends by country and district c meehan Presentation Transcript

  • MEMBERSHIP UPDATE Cindy Meehan, CAE Director, Membership Development 29 April 2014
  • MEMBERSHIP UPDATE Global Trends Membership Dashboard for Africa District Membership Numbers Regional Membership Plans-Success Stories
  • MEMBERSHIP NUMBERS
  • MEMBERSHIP UPDATE 1.185 million1 July 2013
  • MEMBERSHIP TEN YEAR TRENDS
  • 42 34 SINCE 1997, THE AVERAGE CLUB SIZE HAS SHRUNK
  • ROTARY CLUBS BY SIZE 26% 46% 17% 6% 2% 2% 1% 0% Club Members Worldwide - 30 June 2013 Less than 20 members 20-40 members 41-60 members 61-80 members 81-100 members 101-150 members 151-299 members More than 300 members
  • ROTARY MEMBERSHIP BY GENDER 81% 19% Rotary Membership by Gender Percentage Male Female
  • ROTARY MEMBERSHIP BY AGE 1% 9% 20% 27% 25% 18% Rotary Membership by Age Range--Worldwide Percent 29 and younger 30 to 39 40 to 49 50 to 59 60 to 69 70 and older
  • THE IMPORTANCE OF MEMBERSHIP DUES PAYMENTS Programs & Member Services: 34% HR, Legal, & audit: 4% Messaging & communication: 19% IT, operations, & administration: 18% Finance: 7% Governance & executive: 9% International operations: 9%
  • CHANGING FOCUS FROM GLOBAL TO REGIONAL
  • MEMBERSHIP DASHBOARD FOR AFRICA
  • 0 200 400 600 800 1000 1200 2009 2010 2011 2012 31-Mar-14 Overall Club Growth
  • Current 27,684
  • District 2451 Net Members 16 % Inc / Dec 0.9%
  • District 2452 Net Members 2 % Inc / Dec 10%
  • District 9010 Net Members -121 % Inc / Dec -8.5%
  • District 9101 Net Members 61 % Inc / Dec 3.8%
  • District 9102 Net Members 111 % Inc / Dec 5.7%
  • District 9110 Net Members 39 % Inc / Dec 1.9%
  • District 9125 Net Members 55 % Inc / Dec 2.9%
  • District 9140 Net Members 144 % Inc / Dec 5.3%
  • District 9150 Net Members 67 % Inc / Dec 4.9%
  • District 9210 Net Members -11 % Inc / Dec -0.8%
  • District 9211 Net Members 9 % Inc / Dec 0.3%
  • District 9212 Net Members 70 % Inc / Dec 4.5%
  • District 9220 Net Members 59 % Inc / Dec 4.0%
  • District 9350 Net Members 18 % Inc / Dec 1.4%
  • District 9370 Net Members -42 % Inc / Dec -2.1%
  • District 9400 Net Members 50 % Inc / Dec 3.3%
  • NEW MEMBER SPONSOR PIN PROGRAM
  • BEST PRACTICES Perfect Engagement Satellite Clubs E-clubs Mobile Apps
  • BEST PRACTICES Market Indicator Software Reaching Out to Ethnic Communities Video Contests
  • BEST PRACTICES Mentoring New Members eNewsletters to Members And Nonmembers Engaging Rotaractors
  • BEST PRACTICES Targeted Webinars •Corporate Membership •Club Visioning •Successful Merger of Clubs Club Health Check
  • Thank you!