Conducted internal research to inform communications plan: Broad discussion with entire Communications Committee 18 interviews: Communications team members (11) Communications Committee members (3) Executive staff members (4) Topics included: General feedback about member communications Effectiveness of the communications function Feedback on communications vehicles
Unfortunately as a whole… our gains are NOT offsetting our losses. Based on the 1 July 2013 numbers, we were at 1.185 million members. This is 23,000 fewer from the 30 June 2013 number of 1.208 million members and 17,000 fewer from 1 July 2012 of 1.202
As of 31 December, we are at 1.206 million members. We want to take a moment to thank you again for all of your efforts to help grow membership. We appreciate all of your hard work and ask that you continue to assist with growing the Rotary Family. Since 1996, we have remained at the 1.2 million mark, so we really need your help in reaching out to the clubs and club presidents to encourage and educate the importance of gaining new members at the club level.
It is in the best interest of Rotary to increase our membership numbers. In order to move our organization forward, we need to grow our membership at a faster rate.
Here is an image of your membership dues at work. This image and breakdown comes from the February 2014 issue of The Rotarian. Right now, RI dues are $53 (USD). Depending on where you are in the world, that equates to about 4 to 15 percent of your total membership dues. The rest of your membership dues total primarily covers club and district expenses, meals, and a subscription to The Rotarian.
Rotary is committed to monitoring and controlling expenses closely, making prudent cuts, and investing where needed. For example, more meetings than ever take place virtually, and Rotary’s data center, software development, and some transaction processing services were moved to Pune, India, to lower costs. However, it is important that Rotary Continue to invest in staff and technology to grow and improve the organization.
The only way to do this is with more dues – and the only way to receive more dues to provide better programs and services for Rotary members – is to increase membership in Rotary.
Thank you all for participating today. As a follow up to the webinar, you will receive a link to view a recording of today’s webinar and information about the Regional Membership Plans Update Workgroup. If you have any follow-up questions from today’s webinar, please email us at email@example.com.
You will also receive a survey after this webinar. Your feedback is important to us, as your survey responses will be used to improve future webinars offered by Rotary International. Please take a moment to complete the survey and give us your input.
On behalf of our Cindy Meehan, myself, and Rotary staff, thank you for attending today’s webinar.
Remember – if you enjoyed today’s webinar, you can register for upcoming webinars and check out the recordings of past webinars on the Rotary website at www.rotary.org/webinars.
1. MEMBERSHIP UPDATE
Cindy Meehan, CAE
Director, Membership Development
29 April 2014
2. MEMBERSHIP UPDATE
Membership Dashboard for Africa
District Membership Numbers
Regional Membership Plans-Success
3. MEMBERSHIP NUMBERS
4. MEMBERSHIP UPDATE
1.185 million1 July 2013
5. MEMBERSHIP TEN YEAR TRENDS
6. 42 34
SINCE 1997, THE AVERAGE CLUB SIZE HAS SHRUNK
7. ROTARY CLUBS BY SIZE
Club Members Worldwide - 30 June 2013
Less than 20 members
More than 300 members
8. ROTARY MEMBERSHIP BY GENDER
Rotary Membership by Gender Percentage
9. ROTARY MEMBERSHIP BY AGE
Rotary Membership by Age Range--Worldwide Percent
29 and younger
30 to 39
40 to 49
50 to 59
60 to 69
70 and older
10. THE IMPORTANCE OF MEMBERSHIP DUES PAYMENTS
HR, Legal, &
IT, operations, &