Be a Public Image Representative in your Club

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  • 1. 2013 RI CONVENTIONBe a Public Image Representativein your Club
  • 2. BE A PUBLIC IMAGE REPRESENTATIVE IN YOUR CLUBPanelistsCarol Toomey, PDGRPIC Zone 32David Harilela, PDGRPIC Zone 10BModeratorMark Kriebel, PDGRPIC Zone 29
  • 3. • Working with News Media• Building Creative Partnerships• Engaging New Members and SharingRotary Stories• Questions and AnswersBE A PUBLIC IMAGE REPRESENTATIVE IN YOUR CLUB
  • 4. BE A PUBLIC IMAGE REPRESENTATIVE IN YOUR CLUBCarol Toomey, PDGRPIC Zone 32
  • 5. 2013 RI CONVENTIONStrengthening your clubsrole in your Community• Dress the Part+ Wear Your Rotary Pin+ Wear Your Rotary Clothing at Your Events• Act the Part+ Follow the Four Way Test+ Invite Others to Your Club & Events
  • 6. 2013 RI CONVENTIONStrengthening your clubsrole in your Community• Your Event Should be aRotary Event+ Make sure that Your Tent has a Rotary Wheel+ Balloons Have the Rotary Logo• Publicize Your Event+ Posters, Business Cards, Flyers NewspaperRadio, TV, Billboards+ Visit Other Clubs and Include them with Social Media:Facebook, Twitter, LinkedIn others.
  • 7. 2013 RI CONVENTIONPosters, Business Cards, Flyers• Share Posters by Email• Pass Out Business Cards withthe Event Date and Location• Give out Flyers to Friends,Stores, Etc.
  • 8. 2013 RI CONVENTIONRadio, TV, Billboards• Unsold space• Partner with a CurrentAdvertiser (Local, or National)• Professionally PreparedAdvertisements: Humanity In Motion
  • 9. 2013 RI CONVENTIONNewspapers• Most will run articles about yourevent. (Before)• Always have small spaceavailable.• Spend money with them whenyou can. They will remember forthe future.
  • 10. 2013 RI CONVENTIONForm a Friendship with the Media• Invite them to Your Event• Invite them to Join Rotary• Ask Rotarians in Your Club whoadvertise with the publication to help• Talk to the media about what theyconsider newsworthy• Ask if they have “remnant space”
  • 11. 2013 RI CONVENTIONInvite Other clubs to Partnerin Your Event• Larger area will draw more people• Your event more newsworthy• More people• More ideas, opportunities• More talented people & contacts• Opportunity for visitors to choosetime of day to join Rotary(breakfast, lunch, etc)
  • 12. District 7910 Example:• Rotary Clubs worktogether on Communityrecognized value Project• Rotary Image and use ofPublic Relations tools
  • 13. Rotary District 7910(Central Massachusetts USA)Power of Rotary• 1st Careful community needs assessment.Rotary Club of Worcester MA asked the area’s largest non-religious, non politicalorganization that has humanitarian impact on the community (UMass Medical) ifthey had any humanitarian needs (effecting families, children or veterans) notmet by any other source. Then club members voted on 11 projects proposed.NICview was #1• When the community sees value, support,Rotary teamwork & PR develops naturally.Maternal andChild Health
  • 14. Neonatal Intensive Care Unit (NICU)UMass Memorial Worcester MAEffort by Dr. Alan PicarilloPediatric Neonatologist UMass MemorialHealthcare & Assistant Professor ofPediatrics UMass Medical SchoolOne of the largest NICUs with 49 ICU Beds for critical careinfants born in the entire region of Central MA & Northern CT
  • 15. The Rotary Foundation –Local Impact
  • 16. Parents go homewithout their infant !Critical Care Infants stay anaverage of 3 weeks or moreNICview special WebCameras help parents &family bond and stay incontact to their new bornaround the clock 24/7
  • 17. Any where !Families haveconnectedthroughoutMassachusetts35 States10 Countries5 ContinentsAt home or work.Viewing becomespart of the familyroutine.On any web connecteddevice, even Xbox to TV
  • 18. Rotary PR…• Brochures• Newspapers• TV• Magazines• Social Media / Facebook• Web Site
  • 19. PR …• Brochure
  • 20. PR …• Newspapers• Dec 2012 Southbridge News Paper article.• Feb. 2013 Shrewsbury Community AdvocateNews Paper• Jan 2013 Spencer New LeaderNewspaper_Pg25
  • 21. PR …• Magazines• Baystate Parent Magazine• Worcester Business JournalPublic Service free AD• Worcester MagazinePublic Service free AD• Inside Worcester
  • 22. PR …• TV• 3 Minute for web links toshare with club membersor community presentation• 30 Minute for broadcast onlocal (249) cable stations.Other Rotary clubs put theircontact info at end of theprogram for donations.Shows Rotary impact onCentral Massachusetts.
  • 23. PR …• Social Media:• RC Westboro Web Page • Southbridge Savings Bank / FacebookPage record 164 “likes” and comments
  • 24. PR …• Thank you recognition for donors:
  • 25. Rotary NICview ResultsStrengthened Rotary image by combining the rightcommunity recognized value project with mediapromoting Rotarys involvement resulted in:• Increased number of web cameras ($1200 ea.)• Rotary Club of Worcester engaged:• (9) Other area Rotary Clubs to work together• Area Businesses donated cameras through Rotary.United Lens, Southbridge Savings BankWebster 5 Bank, Fallon Community Health Plan• The Rotary Foundation Grants amplified impact• Increase sense of Rotary pride. Member incentive toinvite others to join: 30%+ increased membership.
  • 26. Join us…Help Central MA parents & families stay 24/7webcam contact to their critical care newborns.TRF $ District Grants available…ask!Donated:• RC Worcester, RC Shrewsbury• RC Southbridge, RC Uxbridge• RC Westboro, RC WachusettPlan to Donate:• RC Marlboro• RC Montachusett• RC Sturbridge49 Incubators /Camera Need6 Existed26 Rotary & Sponsors to date17 More needed Can you help!Our Goal & Status:
  • 27. Do you have a NICU Hospital nearyou that might want a NICview?For more information:www.NICviewRotary.org
  • 28. 2013 RI CONVENTIONDon’t forget THANK YOU,it matters.THANK YOU !
  • 29. BE A PUBLIC IMAGE REPRESENTATIVE IN YOUR CLUBDavid Harilela, PDGRPIC Zone 10B
  • 30. Successful Public ImageProjectRPIC / IPDG David HarilelaRotary Public Image Coordinator Zone 10B 2013-15June 25 2013, RI Convention 2013, Lisbon
  • 31. The key was thatwe were tellingwonderful storiesof great things thatRotary was doing toAmplify Goodness
  • 32. Timely – immediate, new and evolvingImportant – one of the biggest RotaryInternational Humanitarian AwardsProximity –has local and international appealUnique – so who is THE ONE ?
  • 33. Conflict – dissolves pain and offers a cureImpact – inspires all to do moreHuman interest – strikes an emotional chord with allInteractive – everyone can participate
  • 34. By testing the idea with others we realizedthat THE ONE was truly possible andplausible.We initially testedthe validity of our project
  • 35. ItEngages Rotariansas it highlights Rotary’s MottoService Above Self
  • 36. It is PositiveAnd beneficial to Society.THE ONE seeks and proves that theMother Teresa of tomorrow does exist
  • 37. THE ONE was engineeredto be sustainableallowed for growth in depthbecause it had substance
  • 38. THE ONE thinks Globallynot only District 3450
  • 39. Has a Signature Slogan-“When the world is in chaos,give me a Hero “
  • 40. THE ONE seeks to Glorify Good,inspire each individual to bring outthe ONEness in themselveseveryone is doing more goodthings thus maximizing goodness
  • 41. Raises the profile of Rotaryin our District and the Worldby Involving and sharing this projectwith the Community
  • 42. It isself-SustainablePuts no stress on any future Governors for thefunding. It finances itself.
  • 43. Fund RaisingTHE ONE Award Gala DinnerBRANDING OPPORTUNITIES
  • 44. Marketing Sponsor- Backdrop
  • 45. Marketing Sponsor-Photo wall
  • 46. Marketing SponsorRAFFLE TICKETSE-InviteTICKETSPROGRAMME BOOKS
  • 47. Programme Book - Advertising SponsorBACK COVERFULL PAGEHALF PAGEHK$ 50,000HK$ 15,000HK$ 7,500
  • 48. Donation Form
  • 49. DistrictNetworkRotaryInternationalNetworkWe maximized Networking
  • 50. It all starts with meI talked and promoted THE ONE with myown network as well as Rotarians worldwide
  • 51. Key partnershipswith non-Rotarians
  • 52. Founding Award DonorUS$100,000to the Winner
  • 53. Major Award DonorUS$ 50,000to each of thethree finalists
  • 54. Platinum SponsorRusy M. Shroff BBS MBE & Purviz R. Shroff
  • 55. Silver Sponsor
  • 56. Trophy Sponsor
  • 57. Raffle Prize Sponsors
  • 58. Table Prize Sponsors
  • 59. Cash donation and support frommy networks Friends and Family,Encourages those outsideto also donate as we widen our circle
  • 60. Promoting THE ONE outside of Rotary:Global Citizen ForumCentury 21 Group
  • 61. Promoting THE ONE outside of Rotary:Creating partnership-
  • 62. Promoting within RotaryUse the power of every Rotarianand their contacts in our DistrictDistrictNetwork
  • 63. Introduced the project to DistrictTo Ensure all the Rotarians in our Districtunderstand and help to promote THE ONEDistrict Assembly, District installation,District conference, DMC and JPM
  • 64. District & Club levelI visited most clubs to promote initiallySecond year I visited key clubs and promotedat District Management CommitteeAnd set up a team of IPPs to visitAnd promote bilingually to the clubs
  • 65. Club levelAsk each of our 67 Clubs to appoint theirown THE ONE Club Representative topromote THE ONE at the club level in D3450
  • 66. Promote to the Rotary World:
  • 67. International levelInitiated a System ofGlobal RepresentativesThe bigger the team the better
  • 68. Global Representatives
  • 69. Securing PR Exposure
  • 70. Set up Social Media:WEBSITE FACE BOOKTWITTER E-Newsletter
  • 71. Rotarian MagazinesTaiwan, Thailand and the Philippines
  • 72. Media Coverage
  • 73. Set a PR Budget for your project10 tram stops in Hong Kong3 meter long panels
  • 74. Exposure in South ChinaInteractive videos~2,000 taxis all over Hong Kong and S. China
  • 75. 18 MAJOR MAGAZINES
  • 76. 8 PREMIER NEWSPAPERS
  • 77. 8 ON-LINE MAGAZINES
  • 78. Inspire others to gain more successfor your Project
  • 79. In 2013 the Beat goes on …..THE ONE will be broadcasted free and repeated on• "One TV" Satellite Channel• HK "Now TV" Channel 102 and 552• Global China TV• 9DTV• TVB Pay• TVB 8• Cable TV
  • 80. The One AmbassadorDonnie Yen Ji Dan
  • 81. We sourced interns from USCHKPA, USCHKAA andfrom Universities in Hong KongFull Time:The best were inspired volunteers like Aaron andKanChan who worked almost full timePart time:We received applications from 15 HKU students andfinally just used three for write-ups, translation andresearch.Building the Team
  • 82. Recognition fromRotary InternationalRI Zone 10B PR Award 2012for achieving great mediamileage enhancingRotary’s image andstrengthening the RotaryBrand with THE ONE
  • 83. Getting more RI Dignitariesinvolved:THE ONE 2012-Message: IPRIP Kalyan BanerjeeTHE ONE 2013-Message: RIP Sakuji TanakaGuest and Judge: PRID Sushi GuptaTHE ONE 2014Guest: RIPN Gary Huang
  • 84. ChristinaNobleThe UKDr. CynthiaMaungMyanmarEnrico SalaSwitzerlandValerie AnnTaylorThe UKTHE ONE finalists 2013
  • 85. YOUareROTARYENGAGING NEW MEMBERS AND SHARING ROTARY STORIES
  • 86. 2013 RI CONVENTIONENGAGING NEW MEMBERS AND SHARING ROTARY STORIES•Be Welcoming•Be Friendly•Be Conversational•Be a Good Listener•Be Sincere
  • 87. 2013 RI CONVENTIONENGAGING NEW MEMBERS AND SHARING ROTARY STORIESTellAStory
  • 88. 2013 RI CONVENTIONENGAGING NEW MEMBERS AND SHARING ROTARY STORIES•“Elevator” Speech•“Rotary Moment”
  • 89. Questions?BE A PUBLIC IMAGE REPRESENTATIVE IN YOUR CLUB