2013 RI CONVENTIONBe a Public Image Representativein your Club
BE A PUBLIC IMAGE REPRESENTATIVE IN YOUR CLUBPanelistsCarol Toomey, PDGRPIC Zone 32David Harilela, PDGRPIC Zone 10BModeratorMark Kriebel, PDGRPIC Zone 29
• Working with News Media• Building Creative Partnerships• Engaging New Members and SharingRotary Stories• Questions and AnswersBE A PUBLIC IMAGE REPRESENTATIVE IN YOUR CLUB
BE A PUBLIC IMAGE REPRESENTATIVE IN YOUR CLUBCarol Toomey, PDGRPIC Zone 32
2013 RI CONVENTIONStrengthening your clubsrole in your Community• Dress the Part+ Wear Your Rotary Pin+ Wear Your Rotary Clothing at Your Events• Act the Part+ Follow the Four Way Test+ Invite Others to Your Club & Events
2013 RI CONVENTIONStrengthening your clubsrole in your Community• Your Event Should be aRotary Event+ Make sure that Your Tent has a Rotary Wheel+ Balloons Have the Rotary Logo• Publicize Your Event+ Posters, Business Cards, Flyers NewspaperRadio, TV, Billboards+ Visit Other Clubs and Include them with Social Media:Facebook, Twitter, LinkedIn others.
2013 RI CONVENTIONPosters, Business Cards, Flyers• Share Posters by Email• Pass Out Business Cards withthe Event Date and Location• Give out Flyers to Friends,Stores, Etc.
2013 RI CONVENTIONRadio, TV, Billboards• Unsold space• Partner with a CurrentAdvertiser (Local, or National)• Professionally PreparedAdvertisements: Humanity In Motion
2013 RI CONVENTIONNewspapers• Most will run articles about yourevent. (Before)• Always have small spaceavailable.• Spend money with them whenyou can. They will remember forthe future.
2013 RI CONVENTIONForm a Friendship with the Media• Invite them to Your Event• Invite them to Join Rotary• Ask Rotarians in Your Club whoadvertise with the publication to help• Talk to the media about what theyconsider newsworthy• Ask if they have “remnant space”
2013 RI CONVENTIONInvite Other clubs to Partnerin Your Event• Larger area will draw more people• Your event more newsworthy• More people• More ideas, opportunities• More talented people & contacts• Opportunity for visitors to choosetime of day to join Rotary(breakfast, lunch, etc)
District 7910 Example:• Rotary Clubs worktogether on Communityrecognized value Project• Rotary Image and use ofPublic Relations tools
Rotary District 7910(Central Massachusetts USA)Power of Rotary• 1st Careful community needs assessment.Rotary Club of Worcester MA asked the area’s largest non-religious, non politicalorganization that has humanitarian impact on the community (UMass Medical) ifthey had any humanitarian needs (effecting families, children or veterans) notmet by any other source. Then club members voted on 11 projects proposed.NICview was #1• When the community sees value, support,Rotary teamwork & PR develops naturally.Maternal andChild Health
Neonatal Intensive Care Unit (NICU)UMass Memorial Worcester MAEffort by Dr. Alan PicarilloPediatric Neonatologist UMass MemorialHealthcare & Assistant Professor ofPediatrics UMass Medical SchoolOne of the largest NICUs with 49 ICU Beds for critical careinfants born in the entire region of Central MA & Northern CT
Parents go homewithout their infant !Critical Care Infants stay anaverage of 3 weeks or moreNICview special WebCameras help parents &family bond and stay incontact to their new bornaround the clock 24/7
Any where !Families haveconnectedthroughoutMassachusetts35 States10 Countries5 ContinentsAt home or work.Viewing becomespart of the familyroutine.On any web connecteddevice, even Xbox to TV
Rotary PR…• Brochures• Newspapers• TV• Magazines• Social Media / Facebook• Web Site
PR …• Newspapers• Dec 2012 Southbridge News Paper article.• Feb. 2013 Shrewsbury Community AdvocateNews Paper• Jan 2013 Spencer New LeaderNewspaper_Pg25
PR …• Magazines• Baystate Parent Magazine• Worcester Business JournalPublic Service free AD• Worcester MagazinePublic Service free AD• Inside Worcester
PR …• TV• 3 Minute for web links toshare with club membersor community presentation• 30 Minute for broadcast onlocal (249) cable stations.Other Rotary clubs put theircontact info at end of theprogram for donations.Shows Rotary impact onCentral Massachusetts.
PR …• Social Media:• RC Westboro Web Page • Southbridge Savings Bank / FacebookPage record 164 “likes” and comments
Rotary NICview ResultsStrengthened Rotary image by combining the rightcommunity recognized value project with mediapromoting Rotarys involvement resulted in:• Increased number of web cameras ($1200 ea.)• Rotary Club of Worcester engaged:• (9) Other area Rotary Clubs to work together• Area Businesses donated cameras through Rotary.United Lens, Southbridge Savings BankWebster 5 Bank, Fallon Community Health Plan• The Rotary Foundation Grants amplified impact• Increase sense of Rotary pride. Member incentive toinvite others to join: 30%+ increased membership.
Join us…Help Central MA parents & families stay 24/7webcam contact to their critical care newborns.TRF $ District Grants available…ask!Donated:• RC Worcester, RC Shrewsbury• RC Southbridge, RC Uxbridge• RC Westboro, RC WachusettPlan to Donate:• RC Marlboro• RC Montachusett• RC Sturbridge49 Incubators /Camera Need6 Existed26 Rotary & Sponsors to date17 More needed Can you help!Our Goal & Status:
Do you have a NICU Hospital nearyou that might want a NICview?For more information:www.NICviewRotary.org
2013 RI CONVENTIONDon’t forget THANK YOU,it matters.THANK YOU !
BE A PUBLIC IMAGE REPRESENTATIVE IN YOUR CLUBDavid Harilela, PDGRPIC Zone 10B
Successful Public ImageProjectRPIC / IPDG David HarilelaRotary Public Image Coordinator Zone 10B 2013-15June 25 2013, RI Convention 2013, Lisbon
The key was thatwe were tellingwonderful storiesof great things thatRotary was doing toAmplify Goodness
Timely – immediate, new and evolvingImportant – one of the biggest RotaryInternational Humanitarian AwardsProximity –has local and international appealUnique – so who is THE ONE ?
Conflict – dissolves pain and offers a cureImpact – inspires all to do moreHuman interest – strikes an emotional chord with allInteractive – everyone can participate
By testing the idea with others we realizedthat THE ONE was truly possible andplausible.We initially testedthe validity of our project
ItEngages Rotariansas it highlights Rotary’s MottoService Above Self
It is PositiveAnd beneficial to Society.THE ONE seeks and proves that theMother Teresa of tomorrow does exist
THE ONE was engineeredto be sustainableallowed for growth in depthbecause it had substance
Cash donation and support frommy networks Friends and Family,Encourages those outsideto also donate as we widen our circle
Promoting THE ONE outside of Rotary:Global Citizen ForumCentury 21 Group
Promoting THE ONE outside of Rotary:Creating partnership-
Promoting within RotaryUse the power of every Rotarianand their contacts in our DistrictDistrictNetwork
Introduced the project to DistrictTo Ensure all the Rotarians in our Districtunderstand and help to promote THE ONEDistrict Assembly, District installation,District conference, DMC and JPM
District & Club levelI visited most clubs to promote initiallySecond year I visited key clubs and promotedat District Management CommitteeAnd set up a team of IPPs to visitAnd promote bilingually to the clubs
Club levelAsk each of our 67 Clubs to appoint theirown THE ONE Club Representative topromote THE ONE at the club level in D3450
We sourced interns from USCHKPA, USCHKAA andfrom Universities in Hong KongFull Time:The best were inspired volunteers like Aaron andKanChan who worked almost full timePart time:We received applications from 15 HKU students andfinally just used three for write-ups, translation andresearch.Building the Team
Recognition fromRotary InternationalRI Zone 10B PR Award 2012for achieving great mediamileage enhancingRotary’s image andstrengthening the RotaryBrand with THE ONE
Getting more RI Dignitariesinvolved:THE ONE 2012-Message: IPRIP Kalyan BanerjeeTHE ONE 2013-Message: RIP Sakuji TanakaGuest and Judge: PRID Sushi GuptaTHE ONE 2014Guest: RIPN Gary Huang
ChristinaNobleThe UKDr. CynthiaMaungMyanmarEnrico SalaSwitzerlandValerie AnnTaylorThe UKTHE ONE finalists 2013
YOUareROTARYENGAGING NEW MEMBERS AND SHARING ROTARY STORIES
2013 RI CONVENTIONENGAGING NEW MEMBERS AND SHARING ROTARY STORIES•Be Welcoming•Be Friendly•Be Conversational•Be a Good Listener•Be Sincere
2013 RI CONVENTIONENGAGING NEW MEMBERS AND SHARING ROTARY STORIESTellAStory
2013 RI CONVENTIONENGAGING NEW MEMBERS AND SHARING ROTARY STORIES•“Elevator” Speech•“Rotary Moment”
Questions?BE A PUBLIC IMAGE REPRESENTATIVE IN YOUR CLUB