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Rotary MembershipCampaign in Africa                      ROTA Committee                           Meeting                 ...
Membership Ask people to join Ownership at the individual level Structure, tools to support individual  recruitment Sc...
35,000
4 parts
3 month club membership drive Boost membership in 1st half  of year All clubs to participate Promotes member bring  mem...
Advertising campaign Funded through PR Grant   7 District joint grant approved   8 districts in Zone 20A have PR grant ...
Member education Best practice  recruitment process Why recruitment is  important Membership retention Mentorship
Measuring results Monthly scorecard for clubs  & members Special recognition on an on  going basis Review advertising c...
Rotary membership campaign
Rotary Membership Campaign in Africa- Joe Otin
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Rotary Membership Campaign in Africa- Joe Otin

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Joe Otin's presentation at the Reach out to Africa "Off and Running" Meeting in Livingstone, Zambia on 22-23 July, 2012

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Transcript of "Rotary Membership Campaign in Africa- Joe Otin"

  1. 1. Rotary MembershipCampaign in Africa ROTA Committee Meeting 22-23 July 2012 Livingstone, Zambia Rotary International
  2. 2. Membership Ask people to join Ownership at the individual level Structure, tools to support individual recruitment Scorecard
  3. 3. 35,000
  4. 4. 4 parts
  5. 5. 3 month club membership drive Boost membership in 1st half of year All clubs to participate Promotes member bring member approach District membership team to provide guidelines Growth goals to be aligned to ROTA team goals Recognition for Rotarians and Clubs
  6. 6. Advertising campaign Funded through PR Grant  7 District joint grant approved  8 districts in Zone 20A have PR grant this year 3 months Faces of Rotary Website with potential member info on the home page Social media
  7. 7. Member education Best practice recruitment process Why recruitment is important Membership retention Mentorship
  8. 8. Measuring results Monthly scorecard for clubs & members Special recognition on an on going basis Review advertising campaign and website effectiveness Review membership education
  9. 9. Rotary membership campaign
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