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MPRC Presentation - Assembly 2011 Breakout
MPRC Presentation - Assembly 2011 Breakout
MPRC Presentation - Assembly 2011 Breakout
MPRC Presentation - Assembly 2011 Breakout
MPRC Presentation - Assembly 2011 Breakout
MPRC Presentation - Assembly 2011 Breakout
MPRC Presentation - Assembly 2011 Breakout
MPRC Presentation - Assembly 2011 Breakout
MPRC Presentation - Assembly 2011 Breakout
MPRC Presentation - Assembly 2011 Breakout
MPRC Presentation - Assembly 2011 Breakout
MPRC Presentation - Assembly 2011 Breakout
MPRC Presentation - Assembly 2011 Breakout
MPRC Presentation - Assembly 2011 Breakout
MPRC Presentation - Assembly 2011 Breakout
MPRC Presentation - Assembly 2011 Breakout
MPRC Presentation - Assembly 2011 Breakout
MPRC Presentation - Assembly 2011 Breakout
MPRC Presentation - Assembly 2011 Breakout
MPRC Presentation - Assembly 2011 Breakout
MPRC Presentation - Assembly 2011 Breakout
MPRC Presentation - Assembly 2011 Breakout
MPRC Presentation - Assembly 2011 Breakout
MPRC Presentation - Assembly 2011 Breakout
MPRC Presentation - Assembly 2011 Breakout
MPRC Presentation - Assembly 2011 Breakout
MPRC Presentation - Assembly 2011 Breakout
MPRC Presentation - Assembly 2011 Breakout
MPRC Presentation - Assembly 2011 Breakout
MPRC Presentation - Assembly 2011 Breakout
MPRC Presentation - Assembly 2011 Breakout
MPRC Presentation - Assembly 2011 Breakout
MPRC Presentation - Assembly 2011 Breakout
MPRC Presentation - Assembly 2011 Breakout
MPRC Presentation - Assembly 2011 Breakout
MPRC Presentation - Assembly 2011 Breakout
MPRC Presentation - Assembly 2011 Breakout
MPRC Presentation - Assembly 2011 Breakout
MPRC Presentation - Assembly 2011 Breakout
MPRC Presentation - Assembly 2011 Breakout
MPRC Presentation - Assembly 2011 Breakout
MPRC Presentation - Assembly 2011 Breakout
MPRC Presentation - Assembly 2011 Breakout
MPRC Presentation - Assembly 2011 Breakout
MPRC Presentation - Assembly 2011 Breakout
MPRC Presentation - Assembly 2011 Breakout
MPRC Presentation - Assembly 2011 Breakout
MPRC Presentation - Assembly 2011 Breakout
MPRC Presentation - Assembly 2011 Breakout
MPRC Presentation - Assembly 2011 Breakout
MPRC Presentation - Assembly 2011 Breakout
MPRC Presentation - Assembly 2011 Breakout
MPRC Presentation - Assembly 2011 Breakout
MPRC Presentation - Assembly 2011 Breakout
MPRC Presentation - Assembly 2011 Breakout
MPRC Presentation - Assembly 2011 Breakout
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MPRC Presentation - Assembly 2011 Breakout

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Rotary District 1010 Marketing Presentation delivered by Gary Macalister, District Marketing Officer at the MPRC Breakout session during the 2011 Assembly held in May at the Aberdeen Exhibition and …

Rotary District 1010 Marketing Presentation delivered by Gary Macalister, District Marketing Officer at the MPRC Breakout session during the 2011 Assembly held in May at the Aberdeen Exhibition and Conference Centre

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Transcript

  • 1. Making MPRC Work in Your Club<br />
  • 2. “EH?”<br />
  • 3. MPRC<br />A fully integrated team, ensuring that all aspects of Marketing, Publicity and Communications are progressed in a joined-up manner, incorporating Media, Newsletter, Web and Archives. <br />
  • 4. “No better!!”<br />
  • 5. Objectives<br /><ul><li>Provide information to members</li></li></ul><li>Objectives<br /><ul><li>Provide information to members
  • 6. Provide information to the public</li></li></ul><li>Objectives<br /><ul><li>Provide information to members
  • 7. Provide information to the public
  • 8. Raise the profile of Rotary</li></li></ul><li>Objectives<br /><ul><li>Provide information to members
  • 9. Provide information to the public
  • 10. Raise the profile of Rotary
  • 11. Celebrate what we do</li></li></ul><li>Objectives<br /><ul><li>Provide information to members
  • 12. Provide information to the public
  • 13. Raise the profile of Rotary
  • 14. Celebrate what we do
  • 15. Attract new members</li></li></ul><li>Objectives<br /><ul><li>Provide information to members
  • 16. Provide information to the public
  • 17. Raise the profile of Rotary
  • 18. Celebrate what we do
  • 19. Attract new members
  • 20. Sell the club to guest speakers</li></li></ul><li>Objectives<br /><ul><li>Provide information to members
  • 21. Provide information to the public
  • 22. Raise the profile of Rotary
  • 23. Celebrate what we do
  • 24. Attract new members
  • 25. Sell the club to guest speakers
  • 26. Give the speakers’ organisations profile</li></li></ul><li>Objectives<br /><ul><li>Provide information to members
  • 27. Provide information to the public
  • 28. Raise the profile of Rotary
  • 29. Celebrate what we do
  • 30. Attract new members
  • 31. Sell the club to guest speakers
  • 32. Give the speakers’ organisations profile
  • 33. Maintain links with the Family of Rotary</li></li></ul><li>Objectives<br /><ul><li>Provide information to members
  • 34. Provide information to the public
  • 35. Raise the profile of Rotary
  • 36. Celebrate what we do
  • 37. Attract new members
  • 38. Sell the club to guest speakers
  • 39. Give the speakers’ organisations profile
  • 40. Maintain links with the Family of Rotary
  • 41. Maintain links with Inner Wheel</li></li></ul><li>Objectives (Cont’d)<br /><ul><li>Advertise club events</li></li></ul><li>Objectives (Cont’d)<br /><ul><li>Advertise club events
  • 42. Raise your club’s profile in RI/RIBI</li></li></ul><li>Objectives (Cont’d)<br /><ul><li>Advertise club events
  • 43. Raise your club’s profile in RI/RIBI
  • 44. Ensure all your club’s history is collated</li></li></ul><li>Objectives (Cont’d)<br /><ul><li>Advertise club events
  • 45. Raise your club’s profile in RI/RIBI
  • 46. Ensure all your club’s history is collated
  • 47. Prepare information for future charters</li></li></ul><li>Objectives (Cont’d)<br /><ul><li>Advertise club events
  • 48. Raise your club’s profile in RI/RIBI
  • 49. Ensure all your club’s history is collated
  • 50. Prepare information for future charters
  • 51. Ensure best timings of club events</li></li></ul><li>Objectives (Cont’d)<br /><ul><li>Advertise club events
  • 52. Raise your club’s profile in RI/RIBI
  • 53. Ensure all your club’s history is collated
  • 54. Prepare information for future charters
  • 55. Ensure best timings of club events
  • 56. Compete for District MPRC trophies</li></li></ul><li>Objectives (Cont’d)<br /><ul><li>Advertise club events
  • 57. Raise your club’s profile in RI/RIBI
  • 58. Ensure all your club’s history is collated
  • 59. Prepare information for future charters
  • 60. Ensure best timings of club events
  • 61. Compete for District MPRC trophies
  • 62. Compete for RIBI MPRC trophies</li></li></ul><li>So What Size Team do I Need? <br />3?<br />
  • 63. So What Size Team do I Need? <br />4?<br />
  • 64. So What Size Team do I Need? <br />5?<br />More?<br />
  • 65. So What Size Team do I Need? <br /><ul><li>One person from each Service Committee</li></li></ul><li>So What Size Team do I Need? <br /><ul><li>One person from each Service Committee
  • 66. Newsletter Editor</li></li></ul><li>So What Size Team do I Need? <br /><ul><li>One person from each Service Committee
  • 67. Newsletter Editor
  • 68. Webmaster</li></li></ul><li>So What Size Team do I Need? <br /><ul><li>One person from each Service Committee
  • 69. Newsletter Editor
  • 70. Webmaster
  • 71. Archivist</li></li></ul><li>So What Size Team do I Need? <br /><ul><li>One person from each Service Committee
  • 72. Newsletter Editor
  • 73. Webmaster
  • 74. Archivist
  • 75. Speakers’ Coordinator</li></li></ul><li>So What Size Team do I Need? <br /><ul><li>One person from each Service Committee
  • 76. Newsletter Editor
  • 77. Webmaster
  • 78. Archivist
  • 79. Speakers’ Coordinator
  • 80. Awards Coordinator</li></li></ul><li>So What Size Team do I Need? <br /><ul><li>One person from each Service Committee
  • 81. Newsletter Editor
  • 82. Webmaster
  • 83. Archivist
  • 84. Speakers’ Coordinator
  • 85. Awards Coordinator
  • 86. MPRC Coordinator</li></li></ul><li>So What Size Team do I Need? <br /><ul><li>One person from each Service Committee
  • 87. Newsletter Editor
  • 88. Webmaster
  • 89. Archivist
  • 90. Speakers’ Coordinator
  • 91. Awards Coordinator
  • 92. MPRC Coordinator</li></ul>So potentially 7-10 depending upon club size<br />
  • 93. OK, So How Could I do This? <br />
  • 94. OK, So How Could I do This? <br /><ul><li>Each team member covers own events</li></li></ul><li>OK, So How Could I do This? <br /><ul><li>Each team member covers own events
  • 95. Rota in place to cover club nights</li></li></ul><li>OK, So How Could I do This? <br /><ul><li>Each team member covers own events
  • 96. Rota in place to cover club nights
  • 97. All write-ups and photographs sent to Web, Archives and MPRC Coordinator</li></li></ul><li>OK, So How Could I do This? <br /><ul><li>Each team member covers own events
  • 98. Rota in place to cover club nights
  • 99. All write-ups and photographs sent to Web, Archives and MPRC Coordinator
  • 100. Coordinator issues to Media/Press single-send</li></li></ul><li>OK, So How Could I do This? <br /><ul><li>Each team member covers own events
  • 101. Rota in place to cover club nights
  • 102. All write-ups and photographs sent to Web, Archives and MPRC Coordinator
  • 103. Coordinator issues to Media/Press single-send
  • 104. Webmaster posts on club webpage </li></li></ul><li>OK, So How Could I do This? <br /><ul><li>Each team member covers own events
  • 105. Rota in place to cover club nights
  • 106. All write-ups and photographs sent to Web, Archives and MPRC Coordinator
  • 107. Coordinator issues to Media/Press single-send
  • 108. Webmaster posts on club webpage
  • 109. Newsletter Editor includes in next edition</li></li></ul><li>OK, So How Could I do This? <br /><ul><li>Each team member covers own events
  • 110. Rota in place to cover club nights
  • 111. All write-ups and photographs sent to Web, Archives and MPRC Coordinator
  • 112. Coordinator issues to Media/Press single-send
  • 113. Webmaster posts on club webpage
  • 114. Newsletter Editor includes in next edition
  • 115. Archivist stores </li></li></ul><li>OK, So How Could I do This? <br /><ul><li>Each team member covers own events
  • 116. Rota in place to cover club nights
  • 117. All write-ups and photographs sent to Web, Archives and MPRC Coordinator
  • 118. Coordinator issues to Media/Press single-send
  • 119. Webmaster posts on club webpage
  • 120. Newsletter Editor includes in next edition
  • 121. Archivist stores
  • 122. Regular (monthly?) MPRC Meeting</li></li></ul><li>
  • 123.
  • 124.
  • 125.
  • 126.
  • 127.
  • 128.
  • 129.
  • 130.
  • 131.
  • 132.
  • 133.
  • 134.
  • 135.
  • 136.
  • 137. Reflections/Thoughts/Questions<br />

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