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District Assembly 2010 - Thanks for Life
District Assembly 2010 - Thanks for Life
District Assembly 2010 - Thanks for Life
District Assembly 2010 - Thanks for Life
District Assembly 2010 - Thanks for Life
District Assembly 2010 - Thanks for Life
District Assembly 2010 - Thanks for Life
District Assembly 2010 - Thanks for Life
District Assembly 2010 - Thanks for Life
District Assembly 2010 - Thanks for Life
District Assembly 2010 - Thanks for Life
District Assembly 2010 - Thanks for Life
District Assembly 2010 - Thanks for Life
District Assembly 2010 - Thanks for Life
District Assembly 2010 - Thanks for Life
District Assembly 2010 - Thanks for Life
District Assembly 2010 - Thanks for Life
District Assembly 2010 - Thanks for Life
District Assembly 2010 - Thanks for Life
District Assembly 2010 - Thanks for Life
District Assembly 2010 - Thanks for Life
District Assembly 2010 - Thanks for Life
District Assembly 2010 - Thanks for Life
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District Assembly 2010 - Thanks for Life

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Presentation given by Past District Governor John Minhinick on the District's performance in the Thanks for Life Campaign in February 2010

Presentation given by Past District Governor John Minhinick on the District's performance in the Thanks for Life Campaign in February 2010

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Transcript

  • 1. Thanks for Life Rotary District 1010 - Scotland North
  • 2. Thanks for Life 2009-10 Update & 2010-11 Plans
  • 3. <ul><li>“ Thanks for Life” </li></ul><ul><li>Aims </li></ul><ul><li>Raise funds to match the Gates Challenge </li></ul><ul><li>Improve the profile of Rotary </li></ul><ul><li>Recruit new Rotarians </li></ul>
  • 4. &nbsp;
  • 5. &nbsp;
  • 6. &nbsp;
  • 7. 2009-10 Summary Matrix
  • 8. OLDMELDRUM HAVING FUN
  • 9. End of April 2010 59 Clubs have pledged £98,931
  • 10. <ul><li>“ Thanks for Life” </li></ul><ul><li>Assembly Report </li></ul><ul><li>Raise funds to match the Gates Challenge </li></ul><ul><li>Improve the profile of Rotary </li></ul><ul><li>Recruit new Rotarians </li></ul>Great collective success in 2009-2010 with over £100,000 likely to be raised. However over half of the Clubs likely to miss the 30/6/10 target amount Current feedback suggests that few, if any, new Rotarians came out of the project. Needs to be a more overt part of the 2010-2011 programme. Good use of local media outlets but mostly print rather than radio or TV. Variable quality of information handed out to the public. National media coverage was poor. 8/10 5.5/10 2.5/10
  • 11. Six self-styled ‘geriatric Geronimos’ – with an aggregate age of over 360 years – will take a leap of faith on 22nd May over Perthshire’s Strathallan Airfield in a team tandem skydive for three good causes. You can help by sponsoring a brave skydiver. Log on to: www.jumpnuts.co.uk or www.jumpnuts.org.uk Dunfermline RC JumpNuts
  • 12. Thank You For Your Support A future idea for District 1010? Plymouth Albion vs The Cornish Pirates promoting “ Thanks for Life” during the pre-match warm-up
  • 13. What Next? <ul><li>What Next? </li></ul><ul><li>Complete projects </li></ul><ul><li>Maximise the PR benefit of the completed projects </li></ul><ul><li>Plan for RY 2010-2011 </li></ul><ul><li>Share ideas and experiences </li></ul><ul><li>30 Clubs still to let me know what was done </li></ul>
  • 14. What Next? <ul><li>Feedback – Positive </li></ul><ul><li>Good local contact with all ages </li></ul><ul><li>Positive promotion of Rotarian activities </li></ul><ul><li>Raised public awareness </li></ul><ul><li>Strengthened links with schools </li></ul><ul><li>Good banners, posters, stickers, wrist bands etc. </li></ul><ul><li>Good corporate support e.g. Tesco and Sainsbury </li></ul><ul><li>Collaboration between Clubs </li></ul><ul><li>Collaboration with Interact Clubs </li></ul><ul><li>Good local press coverage </li></ul>
  • 15. What Next? <ul><li>Feedback – Negative </li></ul><ul><li>Limited “national” publicity </li></ul><ul><li>More posters needed especially with simple message </li></ul><ul><li>Confused titles – Thanks For Life vs Polio Plus vs End Polio Now vs Purple Pinkie </li></ul><ul><li>Lead time too short especially with schools </li></ul><ul><li>Variable message from Tesco &amp; Sainsbury </li></ul><ul><li>Message affected by other events e.g. Haiti earthquake appeal </li></ul><ul><li>Time of the year </li></ul>
  • 16. What Next? <ul><li>Forward to 2010-2011 </li></ul><ul><li>Objectives: </li></ul><ul><li>  Raise funds for End Polio Now </li></ul><ul><li>Feature the End Polio Now programme in the media and local publicity </li></ul><ul><li>Advertise the work of Rotary as a service organisation to the general public and potential new members </li></ul>
  • 17. What Next? <ul><li>Forward to 2010-2011 </li></ul><ul><li>General Issues: </li></ul><ul><li>  Maximise Club and Rotarian involvement – educate about polio and world humanitarian issues </li></ul><ul><li>Active involvement in the polio programme through participation in NIDs </li></ul><ul><li>Need effective promotional material which explains the humanitarian issue and Rotary’s role, and invites interest in the wider work of Rotary </li></ul><ul><li>Work with schools the planning should start well before the summer break </li></ul><ul><li>Purple pinkie events worked well, but many clubs need more specific operational guidance </li></ul>
  • 18. What Next? <ul><li>Forward to 2010-2011 </li></ul><ul><li>Challenges for District &amp; Club Teams: </li></ul><ul><li>  Get better national and regional media exposure </li></ul><ul><li>Develop more eye-catching publicity material </li></ul><ul><li>Coordinate the supply of material including wrist bands, lapel stickers, posters </li></ul><ul><li>Draw up a purple pinkie handbook, based on experience of clubs </li></ul><ul><li>Coordinate overall policy in collaboration with the RIBI and District 1010 team – fix a date for district roll-out – preferably away from Red Nose Day </li></ul><ul><li>Consider a high profile event or association </li></ul>
  • 19. What Next? Forward to 2010-2011 Raising money to meet the Gates Challenge OK but: Are Rotarians fit for purpose to tell the Rotary story ? Are Rotarians fit for purpose to help to recruit new Rotarians?
  • 20. What Next? Work with schools, colleges &amp; universities Promote &amp; collect at shopping centres Organise club events Organise entertainment Activities &amp; sponsorship Charity Shop Link with high profile events Public Displays Auctions Raffles &amp; Lotteries Opportunity Collections NID Options for 2010-2011
  • 21. What Next? Focus on Purple Crocus Clubs across RIBI could increase the focus on the purple theme by planting areas of purple crocus £40 600 crocus 3000 florets
  • 22. What Next? Original Target Estimate Raised by 30 th June 2010 Still to Raise by 30 th June 2012 - Total Still to Raise by 30 th June 2012 – Per Club $2954 £1969 $257,000 $265,000 $522,000 The District 1010 Challenge to 30 June 2012
  • 23. 2009 to 2010 was a great year for raising funds with District 1010 likely to raise over £100,000 The job is only half done 2010 to 2011 must be another great year

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