Welcome to this Membership Services Session, I believe this is the first time this committee has been afforded a slot like this for, certainly, the last 3 years. I also believe that this is the most important of the sessions going around the conference centre because, without recruiting new and retaining existing Rotarians, clubs would not have the where with all to carry out our international and local projects.
This is what we hope to address in this session, it is a packed programme but, I hope and interesting one. If you have any questions ask them right away, if we cannot answer them right away, we will note them down for a Q&A session at the end when I hope Bob Thomson, the incumbent District Membership Services Chair will join us.
I’m from the Rotary Club of Leven and have a Rotarian for 11 years, I a past-President twice over and am currently Youth Convener at my club Sandy Matthews is from the Howe of Fife Club and is currently an Assistant Governor for South Fife and Kinross, Sandy has been a Rotarian for 15 years Bill Leslie hails from the Rotary Club of Westhill and has almost completed his 2 nd year as Extension Officer for the North of our district, Bill is a past District Governor and a Rotarian for 26 years Martin Forster is from the Ellon Club and a Rotarian with 17 years service Alistair Ritchie has been District Protection Officer for the past three years and has been a member of the Rotary Club of Aberdeen for 16 years. Charlie Burgess is also a member of the Ellon Rotary Club, he has been a Rotarian for 35 years Alasdair Campbell has served as Supplies Office for what seems forever, he is another member of Ellon Rotary Club for 27 years Arthur Duncan from Alloa Rotary Club took over as District Sports Officer last year, he has been a Rotarian for 15 years Frank Bremner from Thurso Rotary Club has been a Rotarian for over 10 years. All of whom fit the requirements of being a committed Rotarian who is approachable, able to communicate with and to address clubs, listen to and encourage others.
Those members of this committee who are show here in red are new to the job, however, with the support of the previous incumbent and your patience and understanding, we will, hopefully, be a useful source of information and assistance. Remember clubs are autonomous and, as long as you remain within the Constitution and Bye laws, you have the right to decide how you as a club operate. We are not in a position to dictate or demand – we can only ask and support. - Please do not hesitate to use us.
I just want to outline the responsibilities of the District Membership Committee
The areas highlighted in red are what we will try to cover in this session As you can see from the underlined words, our job is to encourage, not dictate.
You can see from this graph why recruitment is so important to Rotary, downward trend for the last 20 years.
This is our District membership trend, until recently the trend was up, but has taken a dip over the last couple of years.
A few more facts and figures which will hopefully re-enforce the need to recruit and retain members. Can anyone hazard a guess as to the percentage for RIBI?
Our District percentage for over 60s is on a par with RIBI – this means that fewer Rotarians are working or running a business, which means they have reduced contact with possible Rotarians of the right age. We need to increase our efforts to recruit and retain members
The 2010-11 goal is simple – More Rotarians than last year, but we are looking for a minimum of a net gain of 1. We will come to this in a little more detail later, however, we need to make sure that our clubs are in good shape to attract the right people and keep them interested. Bill Leslie and Sandy Matthew will talk about extension later this afternoon.
The first three items on this list are almost pre-requisites for a good, active club able to attract and keep members By applying for the 2010-11 RI Presidential Citation, we spread the word in RI about the good things we are doing in our District.
More, new Rotarians will act like a blood transfusion to your club They bring fresh ideas, new interests, more talent and increased energy to your club. The more Rotarians we have the more good we can do Rotary needs you Bill and Melinda Gates has set Rotary a tough target with their donations to the PolioPLUS campaign, more Rotarians will help reach these targets Even better, satisfied, involved new Rotarians will spread the word about what they do and attract potential new members.
Now we will get down to the nitty gritty of recruitment
Recruitment follows a well worn path, keep to these “seven I’s” and you cant go wrong.
How do we go about this you might ask? This could be your club membership committee in the next month or so as you set your targets and plans for the coming Rotary year. “ What we need is a brand new idea that has been thoroughly tested”
So with acknowledgement to the incumbent District Membership Services Chairman, Bob Thomson, we will embark on “The Dating Game” To provide a vehicle for our quest for new members we have started up a new company- “The 1010 Rotarian Dating Agency Ltd” What is dating? It is the search for a lasting romance, to build a long term relationship – although many of us have pursued shorter term strategies Now – it may be many years since some of us dated, let me give you a we reminder of what is involved and it may be an equally long time since we did any serious getting of new members for our Rotary Club – be honest! Ladies, forgive me, I can only do this from the distaff perspective, I never dated men! A young man – on a first date and wishes to impress his girl, takes her to a posh Italian restaurant and orders flamboyantly for them both – “ We’ll have the pageone “ he says, to which the waiter replies: “ I think you’ll find that’s Page One sir!” And gents, I only hope I am not giving away too many trade secrets to the ladies
This is the process we are all familiar with – irrespective of gender – getting the hair right, showered and groomed, applying the lippy for the girls, or maybe looking out for that little black number. It’s selecting the wardrobe for the gents – asking questions such as – “Am I too sexy for this shirt?” “ Will wearing Lynx be fair to the other guys?” Now – none of us can deny that if we are on the hunt for a ‘click’ – preparation is the key to success” Now to fulfil the goals of our dating agency, this is where the Club MOT is useful – it is a guide to running a successful Rotary Club- available of the RIBI website. Is the club fit for purpose? What needs changing / adjusting to make it more desirable? Is it attractive, look at: Timing Programme Meal Venue Welcome Activities Community involvement Social activities Service Not least, consider the “F” word – it’s not FOOD, nor is it FOUNDATION, nor is it EFFING anything, it us FUN Do you have lots of it in your club?
This where we define our parameters – what are we looking for? Blonde or Brunette for the gents? Hunky or Chunky for the ladies? If it is Cowdenbeath, it’s anybody with a pulse! This where you scan the dance floor – choose your target – time your approach – choose the right place to make your move Our 1010 Rotarian Dating Agency is looking for a person who would make a good Rotarian, consider: Vocation Gender Location Experience Activities Where are you going to meet such people? – Get out more!! It’s just like dating – you need to get yourself about – use Thomson’s Directory, Yellow pages, take a walk up your local high street, read company name plates – get contacts They certainly are not going to come hammering on your door, well not without Lynx they won’t!
This is make or break Try to avoid – “Are you dancing Hen?” – it doesn’t always work What you need is something: Intriguing Amusing Interesting Captivating Our dating agency recommends: “ Have you heard of Rotary?” “ Do you know what Rotary does?” “ I heard the most fascinating speaker at Rotary the other week” “ Let me tell you about- Eradicate Polio Equip a hospice Build a new school in Kenya Whatever Remember, what you need is something captivating
This is the process of answering questions like “ What do you do?” “ What kind of guy are you?” And, hopefully, “Do you think I am too sexy for this shirt?” This responding to questions such as:
No this is all about making the right impact A POSITIVE IMPRESSION Make yourself sound interesting – an attractive mate, an interesting and worthwhile person By the way – the line about being an Concorde pilot is not recommended guys! Make Rotary sound attractive, an interesting and worthwhile activity Have a nodding acquaintance with what your club, District, RIBI or RI have achived – get good interesting examples – be compelling Make A POSITIVE IMPRESSION
This is where you ask yourself if your preparation has been adequate! “ Is there washing drying on the clothes horse?” “ Are there dirty dishes in the sink?” “ Are your small lying about the bedroom?” “ Do I have any coffee?” If you are not going to Blow this chance to “click”, then your preparation is vital “ Come along to Rotary with me...” This is where you ask yourself if your preparation has been adequate! Not in terms of leaving your old “Ys” lying about the place, but is your club: Welcoming Interesting Attractive Does the “F” word prevail? Does it have a pulse? If you have not done all this work, try not to make your invitation a one night stand.
If this is not going to me a one-night stand, then we should avoid certain comments... “ What’s your name again hen?” Or “ Oh, its that the postie, I hear, with the results of my clymedia test?” No you need to cherish here, fete her, make her feel wanted and attractive. Show her that you want to invest in a long term relationship with her. The new member needs to: Feel wanted and special Feel cherished Fete them Show them that you want to invest in a long term relationship with them. So apply yourself to getting a few ne long-term members for your club, get out there, put yourself about, in the nicest possible way. Join the 1010 Rotarians Dating Agency!
These documents, available on the RIBI or RI website provide a foundation to get your club in shape and to guide you through the recruiting process.
My club recently carried out a member satisfaction survey, this is the questionnaire we used, culled from the previous documents
This is a sample of the results, we will be organising a sub-committee to look at the areas which threw up the areas for concern. In this instance 84% reckon that membership development, orientation and education is insufficient and will need to be addressed, this could have a significant impact on our ability to retain members.
This is a method which has been used successfully by Rotary clubs around the world for over 30 years, a well proven method.
This highlights in a bit more detail where you might find potential new members. The key is personal, face-to-face, contact, you need to show the human face of Rotary and this gives you the best opportunity to “click”
Perhaps we should not consider women as separate entities, rather we should try to recruit more young professionals, men and women. Demographics come into play here, Rotary needs more young Rotarians and if they happen to be women, even better in my opinion. These individuals generally will have a different life style from many current Rotarians and it may be that a new club might be the way to go, but if you want to integrate them into your existing club, you need to think “outside the box”
You have been successful in attracting new blood, how do you make sure that they have the best experience?
I think it should start, as with attracting new members, with a Club MOT. Keep an eye on turnover, there is possibly underlying problems with your club.
Make joining your club a special event, if a new member sees that you value their joining, they will feel a cherished part of your club. Get them involved as soon as possible
Make sure that you have an education process in place so that new members can quickly assimilate into the Rotary culture and understand how they can contribute.
Make sure that you have an education process in place so that new members can quickly assimilate into the Rotary culture and understand how they can contribute.
Don’t get complacent, carry out regular analysis of how your club is performing and adjust if necessary
For Rotary International to continue its vital humanitarian work and expand its service to communities at home and abroad, its membership base must increase. Organising a new Rotary Club requires a great deal of dedication, but many Rotarians have found it to be one of their most rewarding experiences . I will now hand you over to Bill Leslie and Sandy Matthew who will talk about their experiences in starting new clubs in our District.
Apply for the 2010-11 Presidential Citation – this will raise your profile throughout RI and you will receive recognition for the projects you carry out diligently at your club Clubs are asked to complete the questionnaire to test their activities in all four Avenues of Service. Each of the 4 categories offers a possible 50 points. Clubs that score at least 25 points in each category will qualify for the 2010-11 Presidential Citation. Clubs that score at least 35 points in each category will qualify for 2010-11 Presidential Citation with Distinction.
You have listening to me for far too long, what we would like to do now is have you do some work. I would like to split you up into groups of 5 or so, you should appoint a chair person and a note taker and you have 10 mins to look at a couple of questions relating to how you go about recruiting and keeping members. There are two different worksheets. After 10 mins. I will ask a representative from two of the groups to give us a 2 minute presentation of their findings.
You will no doubt now be punch drunk – recruitment, retention, extension - recruitment, retention, extension . So, our committee has other strings to our bow and I now call upon Alistair Ritchie to give you a brief review of Protection
Thank you Alistair Martin Forster is a new member of this committee, however, he has a wealth of experience in the Health & Safety and he will now give an even briefer overview on our responsibilities for a safe Rotary environment
Thank you Martin We encourage you to, either at club level, or through your Assistant Governor to utilise the services of Martin and Alistair these are areas of concern to all of us. Now, Alasdair Campbell, has a few words to give on his role as Supplies Officer Unfortunately, our Gavel Competition Co-ordinator Frank Bremner is detained back in Thurs due to work commitments, however, Arthur Duncan, District Sports Officer is here to give you an insight into the cross club sports activities you can partake of.
There is a huge amount of documents, guides, information sheets, etc., to help you develop membership at your club, I have tried to distil this into booklet that you can take away with you from this session, it is by no mean s comprehensive, however, I hope that it will give you a bit of a leg up. Please collect a copy on your way out.
Here is the cover, and here is the real thing.
Now I have referred to this last item as a Q&A session. I have asked Bob Thomson, this year’s District Membership Services Chair to say a few words
19/05/10 Membership Services - District Assembly 2010
MEMBERSHIP TRENDS 19/05/10 Membership Services - District Assembly 2010 Last Rotary year, RIBI clubs recruited 3754 new members, however, 4000 existing members did not renew their membership – a small net loss!
MEMBERSHIP TRENDS 19/05/10 Membership Services - District Assembly 2010 After generally increasing for almost 20 years, District 1010 membership is taking a down turn. This current Rotary year it is expected that membership will have dropped by approx. 1.25%
Develop a formal orientation program to ensure that new members are not lost due to lack of knowledge.
Use New Member Information Kits
The New Member Information Kit contains publications to help educate new members during their orientation. Order a supply of these kits from RIBI to distribute to new members, or create your own new member kit.
Use your club’s Web site, newsletter, and e-mail to regularly inform new, current, and prospective members of what is happening in your club.
RETENTION 19/05/10 Membership Services - District Assembly 2010
Your club may not be the best fit for every prospective Rotarian in your community. Varying work and travel schedules, family commitments, and areas of interest create the need for options for individuals interested in becoming Rotarians.
EXTENSION 19/05/10 Membership Services - District Assembly 2010