Changing face of PR for Rotary

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Presentation prepared by James Martin, District 1010 MPRC Chairman on the challenges faced by Rotary in changing the way the undertake Club and District PR

Presentation prepared by James Martin, District 1010 MPRC Chairman on the challenges faced by Rotary in changing the way the undertake Club and District PR

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Transcript

  • 1. The art of communication
    The changing face of Rotary
  • 2. Why does Rotary not get good Press coverage?
  • 3. Where does PR sit in your Club?
  • 4. Is this your Club PR Officer...?
  • 5. what is effective PR?
    getting the right message to the right people in the right way...
  • 6. How good PR will pay off
    “In the promotion of understanding, it is important to reach large numbers, non-Rotarians as well as Rotarians, and you cannot reach large numbers privately.”
    Paul Harris, founder of Rotary
  • 7. So how is your Club doing?
  • 8. RI strategic plan
    Enhance public image and awareness
    • Unify image and brand awareness
    • 9. Publicize action-oriented service
    • 10. Promote core values
    • 11. Emphasize vocational service
    • 12. Encourage clubs to promote
  • Why change the message?
  • 13. Membership predictions
  • 14.
  • 15. “your less fun granddad...”
  • 16. ...what we actually do
  • 17. Do we get into bed with others?
  • 18. Just imagine...
  • 19.
  • 20. ROTARY CLUB HANDS OVER CHEQUE FOR THOUSANDS
    Money raised will help their local community
  • 21. ROTARY SIGNS BECKHAM AS FIRST AMBASSADOR
    Footballer will help highlight Rotary’s humanitarian work
  • 22. “I think it is a club/group of professional men, who do good work, mainly for their local communities.”
    Female Facebooker (40)
  • 23. Secretaries,
    Remember when...
    “Humanity in Motion”
    Used to empty your printer cartridges?
  • 24. A whole new feel...
    with no empty ink cartridges!
  • 25.
  • 26.
  • 27. Rotary...an evolving brand and we’re not alone
  • 28.
  • 29.
  • 30.
  • 31.
  • 32. So, is the wheel safe?
  • 33. FeelproudofRotarynow?
  • 34. ...just one more thing
  • 35. Boots or slippers then?
  • 36. Thank you
    James Martin
    District 1010 MPRC Chairman
    Follow on Facebook: www.facebook.com/jwmartin
    Follow on Twitter: www.twitter.com/jameswmartin