Small Business Wake-Up Call The internet continues to evolve, consumers are adapting their habits, what is small business doing?

Web 1.0: One way communication from a site to a reader Web 2.0: Interconnectivity & publishing for all Web 2.5: Real-time communication Web 3.0: Search - semantic web that understands the meaning of human requests

Web 1.0: One way communication from a site to a reader

Web 2.0: Interconnectivity & publishing for all

Web 2.5: Real-time communication

Web 3.0: Search - semantic web that understands the meaning of human requests

How the Web is Changing - 1 The ubiquity of the web has resulted in a fundamental shift in the way consumers find products and services going from off-line to online

The ubiquity of the web has resulted in a fundamental shift in the way consumers find products and services going from off-line to online

How consumers find local business – two year trends “ Nielsen Online Custom Survey and WebVisible, Inc., 2008”

How the Web is Changing - 2 The ubiquity of the web has resulted in a fundamental shift in the way consumers find products and services going from off-line to online The Web was designed to connect far reaching places on a global scale and is now going local

The ubiquity of the web has resulted in a fundamental shift in the way consumers find products and services going from off-line to online

The Web was designed to connect far reaching places on a global scale and is now going local

Consumer use of online resources to find local products and services is growing significantly If your business is not online, or if your site can’t be found online, there will be a barrier between you and your potential customers. Your Business Offline

How the Web is Changing - 3 The ubiquity of the web has resulted in a fundamental shift in the way consumers find products and services going from off-line to online The Web was designed to connect far reaching places on a global scale and is now going local Web publishing today allows everyone to publish anything resulting in more information than ever before being available, making search rank increasingly valuable

The ubiquity of the web has resulted in a fundamental shift in the way consumers find products and services going from off-line to online

The Web was designed to connect far reaching places on a global scale and is now going local

Web publishing today allows everyone to publish anything resulting in more information than ever before being available, making search rank increasingly valuable

Growth of Web sites Over Time Netcraft’s Web Server Survey

Small Business Online Only 44% of small businesses have a web site Of those that do, 51% believe the quality and ability of their site to acquire new customers is only “fair” or “poor” “ Nielsen Online Custom Survey and WebVisible, Inc., 2008”

Only 44% of small businesses have a web site

Of those that do, 51% believe the quality and ability of their site to acquire new customers is only “fair” or “poor”

Summary Now is the time for small business to follow consumers to the web Must develop a quality Web site on a small budget, that can be managed and maintained at a reasonable cost To compete with explosive web growth, must employ fundamental search engine rank best practice for consumers to find you

Now is the time for small business to follow consumers to the web

Must develop a quality Web site on a small budget, that can be managed and maintained at a reasonable cost

To compete with explosive web growth, must employ fundamental search engine rank best practice for consumers to find you

Need Help? Contact Nunamaker Interactive Ross Nunamaker 484-809-4872 [email_address]