#MozCon
Ross Hudgens, Siege Media
Rapid Fire Link Building Tips for Your Content
Link
Building
On-Page
Basics
In 2008,
SEO Was
This
LINK
BUILDING
UX
CONTENT
STRATEGY
MOBILE
SITE
SPEED
VIDEO
ON-PAGE
SEO
CONTENT
MARKETING
In 2013,
SEO is
This
LINK
BUILDING
UX
CONTENT
STRATEGY
MOBILE
SITE
SPEED
VIDEO
ON-PAGE
SEO
CONTENT
MARKETING
Hey, It‟s Link
Building!
This Number Is Not
Going to Zero
LINK BUILDING VS CONTENT MARKETING IN 2013
LINK BUILDING
BRIDGES THE GAP
BETWEEN CONTENT
AND WEBMASTER.
CONTENT
STRATEGISTS
LINK
BUILDERS
CONTENT
MARKETERS
LET’S
BRIDGE
THE GAP.
ACT ONE:
TOOLS
EASILY FIND CONTACT FORMATS
WITH EMAIL-FORMAT.COM
@ROSSHUDGENS
SAVE TIME REMEMBERING OUTREACH
ACCOUNT PWs WITH 1PASSWORD
LOCATE OLD CONTENT WITH
OUTDATED CONTENT FINDER
http://www.greenlaneseo.com/outdated-content-finder/
TRACK OPENS FOR BETTER
FOLLOW-UPS WITH BANANATAG
@ROSSHUDGENS
EASILY BULK OPEN URLS WITH LINKCLUMP
http://siege.cm/linkclump
SPEED UP BOOMERANG FOR GMAIL
Tired of Clicking
This Every Time?
How About
Adjusting This?
MEET THE AUTO BOOMERANG EXTENSION
Automatically Enable
Following Up
http://siegemedia.com/meet-auto-boomerang
Insta-Select...
ACT TWO:
IMPROVE
VISIBILITY
Send StumbleUpon
Traffic to Your Content
On Sites With
“Popular” Sections To
Get More Visibility
CREDIT: @JUSTINRBRIGGS
@ROSSHUDGENS
Get Your Team To
Like Non-Owned
Facebook Posts To
Improve EdgeRank
E-Mail Influencers In
New Vertical With Ask
AND/OR
TARGET NEWSLETTERS FOR TRAFFIC
Search “Newsletter”
Within Own
Twitter N...
Sharing An Article You
Found Yourself? Use
Topsy and Give Credit
to Influencers
Engage With The People
You Influence Personally
On A Corporate Account
To Get A Second Social
Hook
I Should Contact
This Guy!
WRITE GREAT ARTICLES, ADD LINKS FROM
INFLUENCERS AFTER THE FACT, THEN REACH OUT
ACT THREE:
BUILD LINKS
LINK DROP CLIENT IMAGES IN GUEST POSTS
ON SITES THAT ARE NON-RELATED
@ROSSHUDGENS
@ROSSHUDGENS
„“GUEST POST” KW‟ IN FRESH WEB EXPLORER
1. Filter Blogs with
Link Pages using
Screaming Frog
NURTURING FOR BLOGS WITH LINK PAGES
2. Add Three
*Good* Comments
Over Two Months
and Track
NURTURING FOR BLOGS WITH LINK PAGES
3. Reach Out, Get A
Link, & Get (Real)
Comments Like This:
The link to our business card guide is here:
http://www.bcards.com/guide
OVER
The link to our guide is here:
http://www.bc...
SORT PROSPECT LINKS BY EXTERNAL OUTLINKS
TO IMPROVE SUCCESS PROBABILITY
@ROSSHUDGENS
FILTER OUT SITES WITH ZERO OUTLINKS
TO IMPROVE SIGNAL:NOISE RATIO
@ROSSHUDGENS
http://www.google.com/insights/consumersurveys/home
1. GATHER INTERESTING DATA WITH
GOOGLE CONSUMER SURVEYS
2. USE THAT DATA TO CREATE LINKBAIT PIECES
USING S.U.C.C.E.S. FRAMEWORK
CREATE
EMBEDDABLE
SLIDESHOWS
WITH HUGE
MARKETS AS
TARGETS
CREATE
EMBEDDABLE
SLIDESHOWS
WITH LOCAL
NEWS SITES
DESPERATE FOR
CONTENT AS
TARGETS
http://www.google.com/blogsearch
FIND THE ROUNDUP POSTS
@ROSSHUDGENS
Easy Way to Improve
Signal:Noise Ratio!
CREATE GMAIL FILTERS FOR HARO
@ROSSHUDGENS
1. CREATE REMARKABLE SHORT-FORM TEXT
THAT GETS STOLEN
125k Results for
C.M.I.‟s Definition of
Content Marketi...
READ MORE: http://siegemedia.com/short-form-text
2. MONITOR THAT TEXT USING
FRESH WEB EXPLORER & CONTACT FOR LINKS
RE-ENGAGE THE AUTHORITATIVE DOMAINS
YOU‟VE LOST LINKS FROM USING AHREFS
@ROSSHUDGENS
@ROSSHUDGENS
RUN A 404 TEST ON YOUR AGED LINK PROSPECT
LIST TO FIND BROKEN RESOURCES
Build Links
WITH Your
Content to Win.
Build Links
WITHOUT Your
Content to Get
Penalized.
Ross Hudgens, Founder, Siege Media
@RossHudgens http://siegemedia.com
Email: ross@siegemedia.com
Any questions?
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Rapid Fire Link Building Tips With Your Content

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Presentation from Mozcon on July 8th, 2013. How to build links that sustain and hold value,

Follow me on Twitter: http://twitter.com/rosshudgens

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Rapid Fire Link Building Tips With Your Content

  1. 1. #MozCon Ross Hudgens, Siege Media Rapid Fire Link Building Tips for Your Content
  2. 2. Link Building On-Page Basics In 2008, SEO Was This
  3. 3. LINK BUILDING UX CONTENT STRATEGY MOBILE SITE SPEED VIDEO ON-PAGE SEO CONTENT MARKETING In 2013, SEO is This
  4. 4. LINK BUILDING UX CONTENT STRATEGY MOBILE SITE SPEED VIDEO ON-PAGE SEO CONTENT MARKETING Hey, It‟s Link Building!
  5. 5. This Number Is Not Going to Zero LINK BUILDING VS CONTENT MARKETING IN 2013
  6. 6. LINK BUILDING BRIDGES THE GAP BETWEEN CONTENT AND WEBMASTER.
  7. 7. CONTENT STRATEGISTS LINK BUILDERS CONTENT MARKETERS
  8. 8. LET’S BRIDGE THE GAP.
  9. 9. ACT ONE: TOOLS
  10. 10. EASILY FIND CONTACT FORMATS WITH EMAIL-FORMAT.COM @ROSSHUDGENS
  11. 11. SAVE TIME REMEMBERING OUTREACH ACCOUNT PWs WITH 1PASSWORD
  12. 12. LOCATE OLD CONTENT WITH OUTDATED CONTENT FINDER http://www.greenlaneseo.com/outdated-content-finder/
  13. 13. TRACK OPENS FOR BETTER FOLLOW-UPS WITH BANANATAG @ROSSHUDGENS
  14. 14. EASILY BULK OPEN URLS WITH LINKCLUMP http://siege.cm/linkclump
  15. 15. SPEED UP BOOMERANG FOR GMAIL Tired of Clicking This Every Time? How About Adjusting This?
  16. 16. MEET THE AUTO BOOMERANG EXTENSION Automatically Enable Following Up http://siegemedia.com/meet-auto-boomerang Insta-Select Optimal Boomerang Time
  17. 17. ACT TWO: IMPROVE VISIBILITY
  18. 18. Send StumbleUpon Traffic to Your Content On Sites With “Popular” Sections To Get More Visibility CREDIT: @JUSTINRBRIGGS
  19. 19. @ROSSHUDGENS Get Your Team To Like Non-Owned Facebook Posts To Improve EdgeRank
  20. 20. E-Mail Influencers In New Vertical With Ask AND/OR TARGET NEWSLETTERS FOR TRAFFIC Search “Newsletter” Within Own Twitter Network
  21. 21. Sharing An Article You Found Yourself? Use Topsy and Give Credit to Influencers
  22. 22. Engage With The People You Influence Personally On A Corporate Account To Get A Second Social Hook
  23. 23. I Should Contact This Guy! WRITE GREAT ARTICLES, ADD LINKS FROM INFLUENCERS AFTER THE FACT, THEN REACH OUT
  24. 24. ACT THREE: BUILD LINKS
  25. 25. LINK DROP CLIENT IMAGES IN GUEST POSTS ON SITES THAT ARE NON-RELATED @ROSSHUDGENS
  26. 26. @ROSSHUDGENS „“GUEST POST” KW‟ IN FRESH WEB EXPLORER
  27. 27. 1. Filter Blogs with Link Pages using Screaming Frog NURTURING FOR BLOGS WITH LINK PAGES
  28. 28. 2. Add Three *Good* Comments Over Two Months and Track NURTURING FOR BLOGS WITH LINK PAGES
  29. 29. 3. Reach Out, Get A Link, & Get (Real) Comments Like This:
  30. 30. The link to our business card guide is here: http://www.bcards.com/guide OVER The link to our guide is here: http://www.bcards.com/guide “NUDGE” WEBMASTERS INTO PREFERRED ANCHOR TEXT IN OUTREACH EMAILS
  31. 31. SORT PROSPECT LINKS BY EXTERNAL OUTLINKS TO IMPROVE SUCCESS PROBABILITY @ROSSHUDGENS
  32. 32. FILTER OUT SITES WITH ZERO OUTLINKS TO IMPROVE SIGNAL:NOISE RATIO @ROSSHUDGENS
  33. 33. http://www.google.com/insights/consumersurveys/home 1. GATHER INTERESTING DATA WITH GOOGLE CONSUMER SURVEYS
  34. 34. 2. USE THAT DATA TO CREATE LINKBAIT PIECES USING S.U.C.C.E.S. FRAMEWORK
  35. 35. CREATE EMBEDDABLE SLIDESHOWS WITH HUGE MARKETS AS TARGETS
  36. 36. CREATE EMBEDDABLE SLIDESHOWS WITH LOCAL NEWS SITES DESPERATE FOR CONTENT AS TARGETS
  37. 37. http://www.google.com/blogsearch FIND THE ROUNDUP POSTS @ROSSHUDGENS
  38. 38. Easy Way to Improve Signal:Noise Ratio! CREATE GMAIL FILTERS FOR HARO
  39. 39. @ROSSHUDGENS 1. CREATE REMARKABLE SHORT-FORM TEXT THAT GETS STOLEN 125k Results for C.M.I.‟s Definition of Content Marketing
  40. 40. READ MORE: http://siegemedia.com/short-form-text 2. MONITOR THAT TEXT USING FRESH WEB EXPLORER & CONTACT FOR LINKS
  41. 41. RE-ENGAGE THE AUTHORITATIVE DOMAINS YOU‟VE LOST LINKS FROM USING AHREFS @ROSSHUDGENS
  42. 42. @ROSSHUDGENS RUN A 404 TEST ON YOUR AGED LINK PROSPECT LIST TO FIND BROKEN RESOURCES
  43. 43. Build Links WITH Your Content to Win.
  44. 44. Build Links WITHOUT Your Content to Get Penalized.
  45. 45. Ross Hudgens, Founder, Siege Media @RossHudgens http://siegemedia.com Email: ross@siegemedia.com Any questions?
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