Rapid Fire Link Building Tips With Your Content

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Presentation from Mozcon on July 8th, 2013. How to build links that sustain and hold value, …

Presentation from Mozcon on July 8th, 2013. How to build links that sustain and hold value,

Follow me on Twitter: http://twitter.com/rosshudgens

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  • 1. #MozCon Ross Hudgens, Siege Media Rapid Fire Link Building Tips for Your Content
  • 2. Link Building On-Page Basics In 2008, SEO Was This
  • 3. LINK BUILDING UX CONTENT STRATEGY MOBILE SITE SPEED VIDEO ON-PAGE SEO CONTENT MARKETING In 2013, SEO is This
  • 4. LINK BUILDING UX CONTENT STRATEGY MOBILE SITE SPEED VIDEO ON-PAGE SEO CONTENT MARKETING Hey, It‟s Link Building!
  • 5. This Number Is Not Going to Zero LINK BUILDING VS CONTENT MARKETING IN 2013
  • 6. LINK BUILDING BRIDGES THE GAP BETWEEN CONTENT AND WEBMASTER.
  • 7. CONTENT STRATEGISTS LINK BUILDERS CONTENT MARKETERS
  • 8. LET’S BRIDGE THE GAP.
  • 9. ACT ONE: TOOLS
  • 10. EASILY FIND CONTACT FORMATS WITH EMAIL-FORMAT.COM @ROSSHUDGENS
  • 11. SAVE TIME REMEMBERING OUTREACH ACCOUNT PWs WITH 1PASSWORD
  • 12. LOCATE OLD CONTENT WITH OUTDATED CONTENT FINDER http://www.greenlaneseo.com/outdated-content-finder/
  • 13. TRACK OPENS FOR BETTER FOLLOW-UPS WITH BANANATAG @ROSSHUDGENS
  • 14. EASILY BULK OPEN URLS WITH LINKCLUMP http://siege.cm/linkclump
  • 15. SPEED UP BOOMERANG FOR GMAIL Tired of Clicking This Every Time? How About Adjusting This?
  • 16. MEET THE AUTO BOOMERANG EXTENSION Automatically Enable Following Up http://siegemedia.com/meet-auto-boomerang Insta-Select Optimal Boomerang Time
  • 17. ACT TWO: IMPROVE VISIBILITY
  • 18. Send StumbleUpon Traffic to Your Content On Sites With “Popular” Sections To Get More Visibility CREDIT: @JUSTINRBRIGGS
  • 19. @ROSSHUDGENS Get Your Team To Like Non-Owned Facebook Posts To Improve EdgeRank
  • 20. E-Mail Influencers In New Vertical With Ask AND/OR TARGET NEWSLETTERS FOR TRAFFIC Search “Newsletter” Within Own Twitter Network
  • 21. Sharing An Article You Found Yourself? Use Topsy and Give Credit to Influencers
  • 22. Engage With The People You Influence Personally On A Corporate Account To Get A Second Social Hook
  • 23. I Should Contact This Guy! WRITE GREAT ARTICLES, ADD LINKS FROM INFLUENCERS AFTER THE FACT, THEN REACH OUT
  • 24. ACT THREE: BUILD LINKS
  • 25. LINK DROP CLIENT IMAGES IN GUEST POSTS ON SITES THAT ARE NON-RELATED @ROSSHUDGENS
  • 26. @ROSSHUDGENS „“GUEST POST” KW‟ IN FRESH WEB EXPLORER
  • 27. 1. Filter Blogs with Link Pages using Screaming Frog NURTURING FOR BLOGS WITH LINK PAGES
  • 28. 2. Add Three *Good* Comments Over Two Months and Track NURTURING FOR BLOGS WITH LINK PAGES
  • 29. 3. Reach Out, Get A Link, & Get (Real) Comments Like This:
  • 30. The link to our business card guide is here: http://www.bcards.com/guide OVER The link to our guide is here: http://www.bcards.com/guide “NUDGE” WEBMASTERS INTO PREFERRED ANCHOR TEXT IN OUTREACH EMAILS
  • 31. SORT PROSPECT LINKS BY EXTERNAL OUTLINKS TO IMPROVE SUCCESS PROBABILITY @ROSSHUDGENS
  • 32. FILTER OUT SITES WITH ZERO OUTLINKS TO IMPROVE SIGNAL:NOISE RATIO @ROSSHUDGENS
  • 33. http://www.google.com/insights/consumersurveys/home 1. GATHER INTERESTING DATA WITH GOOGLE CONSUMER SURVEYS
  • 34. 2. USE THAT DATA TO CREATE LINKBAIT PIECES USING S.U.C.C.E.S. FRAMEWORK
  • 35. CREATE EMBEDDABLE SLIDESHOWS WITH HUGE MARKETS AS TARGETS
  • 36. CREATE EMBEDDABLE SLIDESHOWS WITH LOCAL NEWS SITES DESPERATE FOR CONTENT AS TARGETS
  • 37. http://www.google.com/blogsearch FIND THE ROUNDUP POSTS @ROSSHUDGENS
  • 38. Easy Way to Improve Signal:Noise Ratio! CREATE GMAIL FILTERS FOR HARO
  • 39. @ROSSHUDGENS 1. CREATE REMARKABLE SHORT-FORM TEXT THAT GETS STOLEN 125k Results for C.M.I.‟s Definition of Content Marketing
  • 40. READ MORE: http://siegemedia.com/short-form-text 2. MONITOR THAT TEXT USING FRESH WEB EXPLORER & CONTACT FOR LINKS
  • 41. RE-ENGAGE THE AUTHORITATIVE DOMAINS YOU‟VE LOST LINKS FROM USING AHREFS @ROSSHUDGENS
  • 42. @ROSSHUDGENS RUN A 404 TEST ON YOUR AGED LINK PROSPECT LIST TO FIND BROKEN RESOURCES
  • 43. Build Links WITH Your Content to Win.
  • 44. Build Links WITHOUT Your Content to Get Penalized.
  • 45. Ross Hudgens, Founder, Siege Media @RossHudgens http://siegemedia.com Email: ross@siegemedia.com Any questions?