Rapid Fire Link Building Tips With Your Content
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Rapid Fire Link Building Tips With Your Content

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Presentation from Mozcon on July 8th, 2013. How to build links that sustain and hold value,

Presentation from Mozcon on July 8th, 2013. How to build links that sustain and hold value,

Follow me on Twitter: http://twitter.com/rosshudgens

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Rapid Fire Link Building Tips With Your Content Presentation Transcript

  • 1. #MozCon Ross Hudgens, Siege Media Rapid Fire Link Building Tips for Your Content
  • 2. Link Building On-Page Basics In 2008, SEO Was This
  • 3. LINK BUILDING UX CONTENT STRATEGY MOBILE SITE SPEED VIDEO ON-PAGE SEO CONTENT MARKETING In 2013, SEO is This
  • 4. LINK BUILDING UX CONTENT STRATEGY MOBILE SITE SPEED VIDEO ON-PAGE SEO CONTENT MARKETING Hey, It‟s Link Building!
  • 5. This Number Is Not Going to Zero LINK BUILDING VS CONTENT MARKETING IN 2013
  • 6. LINK BUILDING BRIDGES THE GAP BETWEEN CONTENT AND WEBMASTER.
  • 7. CONTENT STRATEGISTS LINK BUILDERS CONTENT MARKETERS
  • 8. LET’S BRIDGE THE GAP.
  • 9. ACT ONE: TOOLS
  • 10. EASILY FIND CONTACT FORMATS WITH EMAIL-FORMAT.COM @ROSSHUDGENS
  • 11. SAVE TIME REMEMBERING OUTREACH ACCOUNT PWs WITH 1PASSWORD
  • 12. LOCATE OLD CONTENT WITH OUTDATED CONTENT FINDER http://www.greenlaneseo.com/outdated-content-finder/
  • 13. TRACK OPENS FOR BETTER FOLLOW-UPS WITH BANANATAG @ROSSHUDGENS
  • 14. EASILY BULK OPEN URLS WITH LINKCLUMP http://siege.cm/linkclump
  • 15. SPEED UP BOOMERANG FOR GMAIL Tired of Clicking This Every Time? How About Adjusting This?
  • 16. MEET THE AUTO BOOMERANG EXTENSION Automatically Enable Following Up http://siegemedia.com/meet-auto-boomerang Insta-Select Optimal Boomerang Time
  • 17. ACT TWO: IMPROVE VISIBILITY
  • 18. Send StumbleUpon Traffic to Your Content On Sites With “Popular” Sections To Get More Visibility CREDIT: @JUSTINRBRIGGS
  • 19. @ROSSHUDGENS Get Your Team To Like Non-Owned Facebook Posts To Improve EdgeRank
  • 20. E-Mail Influencers In New Vertical With Ask AND/OR TARGET NEWSLETTERS FOR TRAFFIC Search “Newsletter” Within Own Twitter Network
  • 21. Sharing An Article You Found Yourself? Use Topsy and Give Credit to Influencers
  • 22. Engage With The People You Influence Personally On A Corporate Account To Get A Second Social Hook
  • 23. I Should Contact This Guy! WRITE GREAT ARTICLES, ADD LINKS FROM INFLUENCERS AFTER THE FACT, THEN REACH OUT
  • 24. ACT THREE: BUILD LINKS
  • 25. LINK DROP CLIENT IMAGES IN GUEST POSTS ON SITES THAT ARE NON-RELATED @ROSSHUDGENS
  • 26. @ROSSHUDGENS „“GUEST POST” KW‟ IN FRESH WEB EXPLORER
  • 27. 1. Filter Blogs with Link Pages using Screaming Frog NURTURING FOR BLOGS WITH LINK PAGES
  • 28. 2. Add Three *Good* Comments Over Two Months and Track NURTURING FOR BLOGS WITH LINK PAGES
  • 29. 3. Reach Out, Get A Link, & Get (Real) Comments Like This:
  • 30. The link to our business card guide is here: http://www.bcards.com/guide OVER The link to our guide is here: http://www.bcards.com/guide “NUDGE” WEBMASTERS INTO PREFERRED ANCHOR TEXT IN OUTREACH EMAILS
  • 31. SORT PROSPECT LINKS BY EXTERNAL OUTLINKS TO IMPROVE SUCCESS PROBABILITY @ROSSHUDGENS
  • 32. FILTER OUT SITES WITH ZERO OUTLINKS TO IMPROVE SIGNAL:NOISE RATIO @ROSSHUDGENS
  • 33. http://www.google.com/insights/consumersurveys/home 1. GATHER INTERESTING DATA WITH GOOGLE CONSUMER SURVEYS
  • 34. 2. USE THAT DATA TO CREATE LINKBAIT PIECES USING S.U.C.C.E.S. FRAMEWORK
  • 35. CREATE EMBEDDABLE SLIDESHOWS WITH HUGE MARKETS AS TARGETS
  • 36. CREATE EMBEDDABLE SLIDESHOWS WITH LOCAL NEWS SITES DESPERATE FOR CONTENT AS TARGETS
  • 37. http://www.google.com/blogsearch FIND THE ROUNDUP POSTS @ROSSHUDGENS
  • 38. Easy Way to Improve Signal:Noise Ratio! CREATE GMAIL FILTERS FOR HARO
  • 39. @ROSSHUDGENS 1. CREATE REMARKABLE SHORT-FORM TEXT THAT GETS STOLEN 125k Results for C.M.I.‟s Definition of Content Marketing
  • 40. READ MORE: http://siegemedia.com/short-form-text 2. MONITOR THAT TEXT USING FRESH WEB EXPLORER & CONTACT FOR LINKS
  • 41. RE-ENGAGE THE AUTHORITATIVE DOMAINS YOU‟VE LOST LINKS FROM USING AHREFS @ROSSHUDGENS
  • 42. @ROSSHUDGENS RUN A 404 TEST ON YOUR AGED LINK PROSPECT LIST TO FIND BROKEN RESOURCES
  • 43. Build Links WITH Your Content to Win.
  • 44. Build Links WITHOUT Your Content to Get Penalized.
  • 45. Ross Hudgens, Founder, Siege Media @RossHudgens http://siegemedia.com Email: ross@siegemedia.com Any questions?