Link Building Strategies: 2013 Edition

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Presentation from BlueglassX "Link Building Strategies That Actually Work" session from Tampa, Florida. …

Presentation from BlueglassX "Link Building Strategies That Actually Work" session from Tampa, Florida.

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  • Content Marketing for Links.
  • Blueglass tweets Nov 27, WPMU Dev, SEL Day in Search
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Transcript

  • 1. Link Building Strategies: 2013 Edition Ross Hudgens, Founder, Siege Media @RossHudgens http://siegemedia.com
  • 2. PART ONE:NEW LINK BUILDING TOOLS @ROSSHUDGENS
  • 3. BrokenLinkBuilding.com @ROSSHUDGENS
  • 4. Linksy.me E-Mail Guesser @ROSSHUDGENS
  • 5. Scrape Similar @ROSSHUDGENS
  • 6. TinEye @ROSSHUDGENS
  • 7. FollowUp.cc @ROSSHUDGENS
  • 8. PART TWO:LINK BUILDING BY EXECUTINGSTRATEGY MORE EFFECTIVELY @ROSSHUDGENS
  • 9. Generate More CommentsReduce Visual Distance Between Post-End & Comment Area
  • 10. Generate More CommentsCreate Visual Annotation of # of Comments in Post Snippet
  • 11. Generate More Comments Highlight the Author in Post Comments
  • 12. Generate More CommentsNotify Posters by E-Mail of Replies to Their Comments
  • 13. Generate More CommentsAlgorithmically Lift Popular Comments to the Top
  • 14. Optimize Post-Conversion for Links Things to Optimize: • Conversion Page • Post-Conversion E-Mail • Shipment Collateral
  • 15. 20,000+ CitationsReceived Online!
  • 16. Generate Influencer Awareness W/ Tweets on HomepageCreate Analytics Referrals with Homepage Feeds
  • 17. Synchronized Influencer NurturingMass Overlap: Homepage Tweets + Tweet Mentions + Email + Link Roundups
  • 18. Build A Bigger E-Mail ListUse Scrolling Ads to Funnel to E-Mail Signup
  • 19. Build A Bigger E-Mail List Ask For E-Mail Signup in the CommentsAsk For E-Mail Signup in the Comments
  • 20. Build A Bigger E-Mail ListCreate Multi-Step Registration Funnels W/ E-Mail Up Front
  • 21. Build A Bigger E-Mail ListCreate New Interest Initiative Pages With Launchrock
  • 22. Build A Bigger E-Mail List “Follow”/”Subscribe” CTAs Near Visual Stop Areas
  • 23. Bring A/B Testing to Social Sharing @ROSSHUDGENS
  • 24. Get More Attention Post Links Between Text
  • 25. Get More AttentionUse Stats in Blog Posts.. Everywhere. It Works 100% of the Time
  • 26. PART THREE:LINK BUILDING WITHAUTHOR RANK IN MIND @ROSSHUDGENS
  • 27. Hire/Engage W/ Writers Authoritative on a Subject on Google+ @ROSSHUDGENS
  • 28. Use Company Accounts as “Nodes” For Personal Account Growth @ROSSHUDGENS
  • 29. Build A Reusable, Authoritative Guest Author It doesn’t matter if you have a footprint if you don’t suck. @ROSSHUDGENS
  • 30. PART FOUR:LINK BUILDING WITHMISCELLANEOUS STUFF @ROSSHUDGENS
  • 31. Build Fake Products Targetedat Passionate Fictional Communities
  • 32. Build Fake Products Targetedat Passionate Fictional Communities
  • 33. Time With Movie Release For Extra Points!
  • 34. Find The RoundUp Posts“links of the week”“links of the day”“daily recap”“post roundup”“links roundup”“blog roundup”“posts of the day” http://www.google.com/blogsearch“posts of the week” @ROSSHUDGENS
  • 35. Create a Public, Sharable Wishlist
  • 36. Submit Your Sweet Office for Links http://www.officesnapshots.com
  • 37. Google Webmaster Tool Crawl Errors Fix the 404 Errors.. Build “Links”.
  • 38. Do the Business Development Yourself.
  • 39. Non-Competitive Link Finder Use competitive link finder analysis for adjacent but similar verticals, not just your own. http://www.seomoz.org/labs/link-intersect
  • 40. Mine The New SERPs Revisit Old Searches.. Today. @ROSSHUDGENS
  • 41. Capitalize on FailureEvaluate link growth of 3rd to 5th page sites using Ahrefs.com. Offer to buy when site value has receded. @ROSSHUDGENS
  • 42. Google The Employee Roster Search your employees and/or the employees of your clients. Locate missing link opportunities. @ROSSHUDGENS
  • 43. Local Links for National SitesEx. Directory Searches Ex. Blog/Forum/Comment SearchesLOCATION directory LOCATION blog LOCATION forumLOCATION business directory Intitle:blog LOCATION “LOCATION forum”“list of LOCATION sites” Inurl:blog LOCATION LOCATION joinLOCATION websites “Tags: LOCATION” LOCATION groupLOCATION sites “Filed Under: LOCATION”“LOCATION sites” LOCATION “add comment”“LOCATION websites”“favorite links” LOCATION“recommended links”LOCATION
  • 44. Find Love On Bing Do your normal keyword searches on Bing. They have unique (see: bad) results that you may find new opportunities on. @ROSSHUDGENS
  • 45. Build Content With High Search Link Intent KEYWORD “FACTS” KEYWORD “INFORMATION” KEYWORD “DATA” @ROSSHUDGENS
  • 46. Guest Post W/ Your Payroll. Who Do You Pay? Guest Post There.
  • 47. Ross Hudgens, Founder, Siege Media SEO Blog: http://rosshudgens.com Twitter: @RossHudgens E-Mail: Ross@SiegeMedia.com