Link Building For The Real World - Ross Hudgens
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Link Building For The Real World - Ross Hudgens

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Presentation from SMX Advanced in Seattle.

Presentation from SMX Advanced in Seattle.

Follow me on Twitter: http://www.twitter.com/rosshudgens

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Link Building For The Real World - Ross Hudgens Link Building For The Real World - Ross Hudgens Presentation Transcript

  • Building Links With Location Relevance Ross Hudgens, SEO Manager
    @RossHudgens http://rosshudgens.com
  • Each website has several nearby locations that can attract links:
    Relevant LocationsExample
    Country - United States
    State - Washington
    Home City - Bellevue
    Nearest big city - Seattle
    Districts of nearest big city - Belltown, Capitol Hill
    County - King County
    When finding links based on locational relevance,
    geographic proximity > content relevance.
  • Each nearby location can used as a variable for a search query. The bigger the population, the more relevant results you’ll find.
    The three best link types for these types of searches
    are blog links, directory links, andforum/comment links.
    Ex. Directory SearchesLOCATION directory
    LOCATION business directory
    “list of LOCATION sites”
    LOCATION websites
    LOCATION sites
    “LOCATION sites”
    “LOCATION websites”
    “favorite links” LOCATION
    “recommended links” LOCATION
    Ex. Blog/Forum/Comment Searches
    LOCATION blog LOCATION forum
    Intitle:blog LOCATION “LOCATION forum”
    Inurl:blog LOCATION LOCATION join
    “Tags: LOCATION” LOCATION group
    “Filed Under: LOCATION”
    LOCATION “add comment”
    More Examples At: http://searchengineland.com/how-to-rank-nationally-with-local-links-64941
  • Location Often Requires Additional Hustle To Obtain Links
    Send personal, customized pitches using location as a selling point.
    Location-based links require unique link building tactics.
  • Invite webmasters to your offices for a personal tour
  • Meet webmasters for lunch/coffee to talk about regional issues
  • Create a “Best LOCATION Website” Award
  • Guest post about regional issues on local blogs and relate it back to your business
    Source: MyBlogGuest.com
  • Local Linkbait
    Have your business host/support a philanthropic event and then contact every regionally significant webmaster to help promote the event hosted by you.
  • Sponsor Local Events
    Location relevance allows for hundreds more natural,
    inexpensive sponsorship opportunities than are available elsewhere.
    Find Them!
    LOCATION Sponsorship
    LOCATION Sponsorship Opportunities
    LOCATION Sponsor Our Event
    LOCATION Tech Events
    LOCATION “Thanks to our Sponsors”
    LOCATION INTITLE:Sponsors
    LOCATION INURL:Sponsors
    LOCATION Philanthropy
    Create Future Notifications
    More On Google Alerts: http://www.rosshudgens.com/link-building-with-google-alerts-a-guide/
  • Utilize “Price Anchoring” When Pitching Local Sponsorships
    When sending offers to sponsor a local event, open with the amount of money you want to spend in the first e-mail.
    This establishes a “price anchor” the event host must play off of,
    dramatically lowering the average cost you spend per event.
  • GOOD PRICE ANCHORING EXAMPLE:
    Dear Belltown district Blogger,
    The Belltown district of Seattle roundtable is going to be a great event. It should really help the community! I would love to help sponsor it. I can contribute $20 for the proceedings.
    I look forward to helping support your event and reading about it on your blog! If you’re wondering, my website is http://www.rosshudgens.com.
    Thanks,
    Ross Hudgens – Belltown Seattle Resident
    IMPORTANT!
    ANCHOR WITH AN AMOUNT FAR BELOW
    WHAT YOU’RE WILLING TO PAY
  • Ross Hudgens, SEO Manager, Full Beaker Inc
    Email: rosshudgens@gmail.com
    Twitter: @RossHudgens
    My SEO Blog: http://www.rosshudgens.com