Content Strategy Post-Penalty

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How do we build links in a post penalty environment? How do we test our content strategy? How do we generate converting traffic immediately after a penalty? All this and more in this presentation.

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Content Strategy Post-Penalty

  1. 1. Content Strategy Post-Penalty Ross Hudgens, Founder, Siege Media@RossHudgens http://rosshudgens.com
  2. 2. PENGUINSANK YOUR RANKINGS.YOU’RE CLEANING UP, BUT HAVE NEVER BUILT AN ORGANIC LINK. WHAT NOW? @ROSSHUDGENS
  3. 3. DO THIS, RIGHT? @ROSSHUDGENS
  4. 4. WRONG @ROSSHUDGENS
  5. 5. FIRST : USE MINIMUM VIABLE PRODUCT PHILOSOPHY TO DEVELOP SUCCESSFUL CONTENT STRATEGIES @ROSSHUDGENS
  6. 6. “In product development, the MinimumViable Product or MVP Strategy is usedfor fast and quantitative markettesting of a product or product feature.” - en.wikipedia.org/wiki/minimum_viable_product @ROSSHUDGENS
  7. 7. Minimize costs until Content/Market Fit is obtained
  8. 8. @ROSSHUDGENS
  9. 9. TRANSITION PROBLEM 1:Developing good contentto test market fit @ROSSHUDGENS
  10. 10. Find top-tier freelancers through Twitter listsof other freelancers - http://rossh.gs/design-lists
  11. 11. Locate high quality, underpaid writers on crowd- sourced HQ author sites and hire them
  12. 12. Create “slow build”, labor intensive profiles immediately to begin building momentum while establishing fit
  13. 13. Create a bare-bones text blog ASAP using existing premium templates to test content initiatives
  14. 14. TRANSITION PROBLEM 2:Building links beforeestablishing CONTENT/MARKET FIT @ROSSHUDGENS
  15. 15. LEVERAGE AS MANY “WEBSITEANONYMOUS” STRATEGIES AS POSSIBLE Guest Posts Sponsorships Business Scholarships relationships Personal Vertical Directories Brand @ROSSHUDGENS
  16. 16. HIRE AGENCIES SHORT-TERM WITH ESTABLISHED EFFICIENCIES IN“WEBSITE ANONYMOUS” LINK BUILDING @ROSSHUDGENS
  17. 17. TRANSITION QUICKLY AWAYFROM PREVIOUS STRATEGIES WITHOUT COMPLETELY ABANDONING THEM* @ROSSHUDGENS
  18. 18. *
  19. 19. TRANSITION PROBLEM 3:Generating qualifiedtraffic quickly after apenalty @ROSSHUDGENS
  20. 20. SUPERIOR GUEST POSTING KEYWORD RESEARCH OF QUALIFIED TERMS TOPIC GENERATION FOR HIGH VALUE SITE PITCH USING SEO EXPERTISE TO GET PLACEMENT RECEIVE REFERRAL TRAFFIC + POWERFUL LINK RECEIVE ORGANIC TRAFFIC THROUGH SECONDARY SITE SECOND TIER LINK BUILDING TO INCREASE TRAFFICRead More: http://www.rosshudgens.com/second-tier-link-building/
  21. 21. SUPERIOR GUEST POSTING I’m not listed here.. .. or here .. .. but what if I created a keyword-optimized blog post for“top SEO blogs” on SEOmoz that included a link to my blog? @ROSSHUDGENS
  22. 22. ONE TIMEBAD GUEST TRAFFIC POSTING + LINK DRIVEN @ROSSHUDGENS
  23. 23. SUSTAINED TRAFFIC + LINK DRIVENGOOD GUEST + HIGH CONVERSION POSTING RATE + CREATES SUSTAINED VALUE FOR WEBMASTER @ROSSHUDGENS
  24. 24. DOES A SITE.. NOT ACCEPT GUEST POSTS IF I RAN A HEALTH RANK HIGH FOR QUALIFIED TERMBLOG, I’D SURE LIKE TO BE HERE.. HAVE BETTER RELEVANCY & SITE AUTHORITY THAN YOU NOT DIRECTLY OFFER YOUR SERVICE? @ROSSHUDGENS
  25. 25. SOLUTION:ORGANIC ADVERTISING @ROSSHUDGENS
  26. 26. PITCH PAID PLACEMENT OF A NO-FOLLOW LINK/BANNER GET.. HIGH PLACEMENT PERMANENT ADS CONVERTING REFERRAL TRAFFIC VALUABLE NO-FOLLOW LINKS
  27. 27. ADDITIONAL READING:“TRANSITIONING TO A CONTENT STRATEGY”http://rosshudgens.com/content-strategy-transition/ @ROSSHUDGENS
  28. 28. Ross Hudgens, Founder, Siege Media SEO Blog: http://rosshudgens.com Twitter: @RossHudgens E-Mail: RossHudgens@gmail.com

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