Content Strategy Post-Penalty
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Content Strategy Post-Penalty

on

  • 5,002 views

How do we build links in a post penalty environment? How do we test our content strategy? How do we generate converting traffic immediately after a penalty? All this and more in this presentation.

How do we build links in a post penalty environment? How do we test our content strategy? How do we generate converting traffic immediately after a penalty? All this and more in this presentation.

Follow me on Twitter: http://www.twitter.com/rosshudgens

Statistics

Views

Total Views
5,002
Views on SlideShare
4,714
Embed Views
288

Actions

Likes
12
Downloads
51
Comments
0

15 Embeds 288

http://www.scoop.it 74
http://siegemedia.com 71
https://twitter.com 44
http://ourworkshop.ca 27
http://feeds.feedburner.com 21
http://www.siegemedia.com 18
http://news.intigi.com 16
http://tweetedtimes.com 8
https://si0.twimg.com 2
http://bottlenose.com 2
http://kred.com 1
http://www.duplichecker.com 1
http://www.rosshudgens.com 1
http://www.conferize.com 1
http://inbound.org 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Content Strategy Post-Penalty Presentation Transcript

  • 1. Content Strategy Post-Penalty Ross Hudgens, Founder, Siege Media@RossHudgens http://rosshudgens.com
  • 2. PENGUINSANK YOUR RANKINGS.YOU’RE CLEANING UP, BUT HAVE NEVER BUILT AN ORGANIC LINK. WHAT NOW? @ROSSHUDGENS
  • 3. DO THIS, RIGHT? @ROSSHUDGENS
  • 4. WRONG @ROSSHUDGENS
  • 5. FIRST : USE MINIMUM VIABLE PRODUCT PHILOSOPHY TO DEVELOP SUCCESSFUL CONTENT STRATEGIES @ROSSHUDGENS
  • 6. “In product development, the MinimumViable Product or MVP Strategy is usedfor fast and quantitative markettesting of a product or product feature.” - en.wikipedia.org/wiki/minimum_viable_product @ROSSHUDGENS
  • 7. Minimize costs until Content/Market Fit is obtained
  • 8. @ROSSHUDGENS
  • 9. TRANSITION PROBLEM 1:Developing good contentto test market fit @ROSSHUDGENS
  • 10. Find top-tier freelancers through Twitter listsof other freelancers - http://rossh.gs/design-lists
  • 11. Locate high quality, underpaid writers on crowd- sourced HQ author sites and hire them
  • 12. Create “slow build”, labor intensive profiles immediately to begin building momentum while establishing fit
  • 13. Create a bare-bones text blog ASAP using existing premium templates to test content initiatives
  • 14. TRANSITION PROBLEM 2:Building links beforeestablishing CONTENT/MARKET FIT @ROSSHUDGENS
  • 15. LEVERAGE AS MANY “WEBSITEANONYMOUS” STRATEGIES AS POSSIBLE Guest Posts Sponsorships Business Scholarships relationships Personal Vertical Directories Brand @ROSSHUDGENS
  • 16. HIRE AGENCIES SHORT-TERM WITH ESTABLISHED EFFICIENCIES IN“WEBSITE ANONYMOUS” LINK BUILDING @ROSSHUDGENS
  • 17. TRANSITION QUICKLY AWAYFROM PREVIOUS STRATEGIES WITHOUT COMPLETELY ABANDONING THEM* @ROSSHUDGENS
  • 18. *
  • 19. TRANSITION PROBLEM 3:Generating qualifiedtraffic quickly after apenalty @ROSSHUDGENS
  • 20. SUPERIOR GUEST POSTING KEYWORD RESEARCH OF QUALIFIED TERMS TOPIC GENERATION FOR HIGH VALUE SITE PITCH USING SEO EXPERTISE TO GET PLACEMENT RECEIVE REFERRAL TRAFFIC + POWERFUL LINK RECEIVE ORGANIC TRAFFIC THROUGH SECONDARY SITE SECOND TIER LINK BUILDING TO INCREASE TRAFFICRead More: http://www.rosshudgens.com/second-tier-link-building/
  • 21. SUPERIOR GUEST POSTING I’m not listed here.. .. or here .. .. but what if I created a keyword-optimized blog post for“top SEO blogs” on SEOmoz that included a link to my blog? @ROSSHUDGENS
  • 22. ONE TIMEBAD GUEST TRAFFIC POSTING + LINK DRIVEN @ROSSHUDGENS
  • 23. SUSTAINED TRAFFIC + LINK DRIVENGOOD GUEST + HIGH CONVERSION POSTING RATE + CREATES SUSTAINED VALUE FOR WEBMASTER @ROSSHUDGENS
  • 24. DOES A SITE.. NOT ACCEPT GUEST POSTS IF I RAN A HEALTH RANK HIGH FOR QUALIFIED TERMBLOG, I’D SURE LIKE TO BE HERE.. HAVE BETTER RELEVANCY & SITE AUTHORITY THAN YOU NOT DIRECTLY OFFER YOUR SERVICE? @ROSSHUDGENS
  • 25. SOLUTION:ORGANIC ADVERTISING @ROSSHUDGENS
  • 26. PITCH PAID PLACEMENT OF A NO-FOLLOW LINK/BANNER GET.. HIGH PLACEMENT PERMANENT ADS CONVERTING REFERRAL TRAFFIC VALUABLE NO-FOLLOW LINKS
  • 27. ADDITIONAL READING:“TRANSITIONING TO A CONTENT STRATEGY”http://rosshudgens.com/content-strategy-transition/ @ROSSHUDGENS
  • 28. Ross Hudgens, Founder, Siege Media SEO Blog: http://rosshudgens.com Twitter: @RossHudgens E-Mail: RossHudgens@gmail.com