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Actionable Content Marketing Strategies

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Presentation from SearchLove in Boston, 2013. Strategies include actionable ways to build links, improve social push, engage community, and increase traffic. ...

Presentation from SearchLove in Boston, 2013. Strategies include actionable ways to build links, improve social push, engage community, and increase traffic.

Follow me on Twitter: http://www.twitter.com/rosshudgens

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    Actionable Content Marketing Strategies Actionable Content Marketing Strategies Presentation Transcript

    • Actionable Content Marketing StrategiesRoss Hudgens, Founder, Siege Media@RossHudgens http://siegemedia.com
    • CONTENT MARKETINGIS PAINFUL.
    • @ROSSHUDGENSAHH OUCHOUCHOUCH, OUCH, OUCH, OUCH, OUCH
    • CONTENT MARKETINGREQUIRES REPETITIONAND CONSISTENCY.
    • EMAILEMAILEMAILEMAIL@ROSSHUDGENS
    • CONTENT MARKETINGREQUIRES CONSTANT,ITERATIVE ACTION.
    • ACT ONE:ACTIONABLE WAYSTO GET LINKS
    • TIME-BASED BRAND MENTIONS@ROSSHUDGENSSEARCH BYDATE TO FINDRECENTRESULTS
    • ALLINURL:/tag/BRAND/@ROSSHUDGENSSEARCH BYDATE TO FINDRECENTRESULTS
    • SPOT FOR ALINK DROP..AND A SALEFORUMS..?
    • CREATE UNIQUEEMPLOYEE PAGESWHICH PAGEAREJOURNALISTSLINKING TO?
    • LINK RECLAMATION ON SITESLINKING TO TWITTER,NOT YOUR DOMAINBECAUSETWITTERRANKS FIRST,IT GETS MORELINKS
    • D/L YOUR TWITTER ARCHIVE + USEBULK BACKLINK CHECKER TO CHECKFOR LINKS TO TWEETS
    • SCRAPE YOUR G+ SERP + USE BULKBACKLINK CHECKER TO CHECK FORLINKS TO POSTS
    • REVERSE IMAGE SEARCH ONPERSONAL BRAND AVATARS
    • COMPETITIVE PERSONALBRAND RESEARCH
    • DOMAIN NAME MISSPELLINGShttp://tlcseo.com/brand-link-misspellings/
    • MONITOR STOLEN IMAGEShttp://www.imageraider.com
    • LOCATE OWNED VIDEOS WITH LINKS FROMPAGES NOT ALSO LINKING TO YOUR SITEOSE FOR NONEMBEDS
    • GOOGLE SEARCHYOUR CHANNEL’SMOST POPULARVIDEOS
    • CHECK PLAYBACK LOCATIONS IN YOURYOUTUBE DASHBOARD
    • YESWARE EMAIL PLUGINTRACK OPENRATES, A/B TESTAND GENERATEREPORTS EASILY
    • LINKCLUMPEASILY BULKOPEN A SET OFURLShttp://siege.cm/linkclump
    • LINK SEARCH TOOLhttp://www.soloseo.com/tools/linkSearch.htmlINSTANTLYGENERATESEARCHOPERATORS
    • SUBSCRIBE TO NEWSLETTER TOQUICKLY FIND PERSONAL CONTACT INFO@ROSSHUDGENS
    • SEARCH“SITE:TWITTER.COM/USERNAME EMAIL” TO QUICKLYFIND SOMEONE’S CONTACTCREDIT: @MMSTILL / @STOKEDSEO
    • ACT TWO:ACTIONABLE WAYSTO IMPROVESOCIAL PUSH
    • 7K FOLLOWERSAND NO CONTENTSHARING?!?LINKEDIN COMPANY PAGES
    • THERE WE GO!
    • REALIGN SOCIAL FOCUSGOTOMEETING..WHERE’S LINKEDIN?@ROSSHUDGENS
    • ADD CLIENT SOCIAL ACCOUNTSTO E-MAIL SIGNATURE@ROSSHUDGENS--Ross HudgensCommunity Outreach, Pepsifacebook.com/pepsi | @pepsi
    • TWITTER SEO
    • KW IN NAMEKW IN ACCTNAMECONFIRMEDACCOUNTKWs INDESCRIPTIONREALAUTHORITY
    • REQUIRED TWITTER SCHEDULINGYOUR AUDIENCEIS DISPERSED..WHY AREN’T YOU?
    • EASY SCHEDULING IN TWEETDECK@ROSSHUDGENS
    • BEEF UP YOUR EMAIL MARKETING
    • DIFFERENTIATE YOUR SHARE BUTTONS@ROSSHUDGENS
    • ADD TRUST SYMBOLS ON SECONDARYPAGES, NOT JUST HOMEPAGEhttp://www.conversion-rate-experts.com/articles/
    • SLIDESHARE GOLD ($50/MO)GOLD NOT
    • ADD LINKS TO SLIDESHARE W/ GOLDGOLD
    • ADD E-MAIL CAPTURE FORMS ONDECK DOWNLOAD W/ GOLDTHEY SEE THISFORM WHENTHEY CLICKHERE.
    • PAY WITH A _BLANK_http://www.tqdir.com
    • FACEBOOK POSTSW/ 80 CHARACTERSOR LESS GET 23%MOREENGAGEMENTSOURCE:siege.cm/14FjFsR
    • ACT THREE:ACTIONABLE WAYSTO CONNECT TOYOUR AUDIENCE
    • RELATIONSHIP BUILDINGWITH TWITTER FAVORITES / +1s@ROSSHUDGENS
    • CREATE A PRIVATE CUSTOMER / HIGHINTENT LIST.. THEN GIVE A $#%@ROSSHUDGENS
    • INFLUENCERS ON PINTERESThttp://pinterest.com/search/people/?q=KEYWORD
    • INFLUENCERS ON HACKER NEWS
    • INFLUENCERS ON YOUTUBEhttp://www.youtube.com/channels
    • INDIRECT MENTIONOF INFLUENCERSLIKELY TO SEECONTENTEGO APPEALS
    • @ROSSHUDGENSARTICLEMENTION INMOZ TOP 10
    • ACT FOUR:ACTIONABLE WAYSTO GET MORETRAFFIC
    • http://siegemedia.com/infographic-embed-codesGET MORE CLICKTHROUGHS & SAFELINKS FROM INFOGRAPHICS
    • RANK USING SLIDESHARE AUTHORITYMY SEARCHFESTPRESENTATION
    • COMMENT EARLY ON POSTSLIKELY TO RANKMONITOR INDUSTRYBLOGS AND JUMP ONNEW POSTS WITH GOODKW TARGETING
    • NEWSLETTER SIGNUPS ONCONTACT FORMS@ROSSHUDGENS
    • MAKE SOMETHING AMAZING? INVITECOLLEAGUES TO SIGNUP OTHERS@ROSSHUDGENS
    • THE POWER OF THE DEFAULT OPTIONDEFAULT TO CHECKEDTO GET MORE SIGNUPS
    • EMAIL UPDATES AS NAV ELEMENTUSE MINIMALISTICSUBNAV TO DRIVESIGNUPS@ROSSHUDGENS
    • MENTION YOUR PRODUCT/SERVICE AS AFEATURE OF A LARGER CASE STUDY
    • NOW GO DOSOMETHING.
    • Ross Hudgens, Founder, Siege Media@RossHudgens http://siegemedia.comE-Mail: ross@siegemedia.com