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Actionable Content Marketing StrategiesRoss Hudgens, Founder, Siege Media@RossHudgens http://siegemedia.com
CONTENT MARKETINGIS PAINFUL.
@ROSSHUDGENSAHH OUCHOUCHOUCH, OUCH, OUCH, OUCH, OUCH
CONTENT MARKETINGREQUIRES REPETITIONAND CONSISTENCY.
EMAILEMAILEMAILEMAIL@ROSSHUDGENS
CONTENT MARKETINGREQUIRES CONSTANT,ITERATIVE ACTION.
ACT ONE:ACTIONABLE WAYSTO GET LINKS
TIME-BASED BRAND MENTIONS@ROSSHUDGENSSEARCH BYDATE TO FINDRECENTRESULTS
ALLINURL:/tag/BRAND/@ROSSHUDGENSSEARCH BYDATE TO FINDRECENTRESULTS
SPOT FOR ALINK DROP..AND A SALEFORUMS..?
CREATE UNIQUEEMPLOYEE PAGESWHICH PAGEAREJOURNALISTSLINKING TO?
LINK RECLAMATION ON SITESLINKING TO TWITTER,NOT YOUR DOMAINBECAUSETWITTERRANKS FIRST,IT GETS MORELINKS
D/L YOUR TWITTER ARCHIVE + USEBULK BACKLINK CHECKER TO CHECKFOR LINKS TO TWEETS
SCRAPE YOUR G+ SERP + USE BULKBACKLINK CHECKER TO CHECK FORLINKS TO POSTS
REVERSE IMAGE SEARCH ONPERSONAL BRAND AVATARS
COMPETITIVE PERSONALBRAND RESEARCH
DOMAIN NAME MISSPELLINGShttp://tlcseo.com/brand-link-misspellings/
MONITOR STOLEN IMAGEShttp://www.imageraider.com
LOCATE OWNED VIDEOS WITH LINKS FROMPAGES NOT ALSO LINKING TO YOUR SITEOSE FOR NONEMBEDS
GOOGLE SEARCHYOUR CHANNEL’SMOST POPULARVIDEOS
CHECK PLAYBACK LOCATIONS IN YOURYOUTUBE DASHBOARD
YESWARE EMAIL PLUGINTRACK OPENRATES, A/B TESTAND GENERATEREPORTS EASILY
LINKCLUMPEASILY BULKOPEN A SET OFURLShttp://siege.cm/linkclump
LINK SEARCH TOOLhttp://www.soloseo.com/tools/linkSearch.htmlINSTANTLYGENERATESEARCHOPERATORS
SUBSCRIBE TO NEWSLETTER TOQUICKLY FIND PERSONAL CONTACT INFO@ROSSHUDGENS
SEARCH“SITE:TWITTER.COM/USERNAME EMAIL” TO QUICKLYFIND SOMEONE’S CONTACTCREDIT: @MMSTILL / @STOKEDSEO
ACT TWO:ACTIONABLE WAYSTO IMPROVESOCIAL PUSH
7K FOLLOWERSAND NO CONTENTSHARING?!?LINKEDIN COMPANY PAGES
THERE WE GO!
REALIGN SOCIAL FOCUSGOTOMEETING..WHERE’S LINKEDIN?@ROSSHUDGENS
ADD CLIENT SOCIAL ACCOUNTSTO E-MAIL SIGNATURE@ROSSHUDGENS--Ross HudgensCommunity Outreach, Pepsifacebook.com/pepsi | @pepsi
TWITTER SEO
KW IN NAMEKW IN ACCTNAMECONFIRMEDACCOUNTKWs INDESCRIPTIONREALAUTHORITY
REQUIRED TWITTER SCHEDULINGYOUR AUDIENCEIS DISPERSED..WHY AREN’T YOU?
EASY SCHEDULING IN TWEETDECK@ROSSHUDGENS
BEEF UP YOUR EMAIL MARKETING
DIFFERENTIATE YOUR SHARE BUTTONS@ROSSHUDGENS
ADD TRUST SYMBOLS ON SECONDARYPAGES, NOT JUST HOMEPAGEhttp://www.conversion-rate-experts.com/articles/
SLIDESHARE GOLD ($50/MO)GOLD NOT
ADD LINKS TO SLIDESHARE W/ GOLDGOLD
ADD E-MAIL CAPTURE FORMS ONDECK DOWNLOAD W/ GOLDTHEY SEE THISFORM WHENTHEY CLICKHERE.
PAY WITH A _BLANK_http://www.tqdir.com
FACEBOOK POSTSW/ 80 CHARACTERSOR LESS GET 23%MOREENGAGEMENTSOURCE:siege.cm/14FjFsR
ACT THREE:ACTIONABLE WAYSTO CONNECT TOYOUR AUDIENCE
RELATIONSHIP BUILDINGWITH TWITTER FAVORITES / +1s@ROSSHUDGENS
CREATE A PRIVATE CUSTOMER / HIGHINTENT LIST.. THEN GIVE A $#%@ROSSHUDGENS
INFLUENCERS ON PINTERESThttp://pinterest.com/search/people/?q=KEYWORD
INFLUENCERS ON HACKER NEWS
INFLUENCERS ON YOUTUBEhttp://www.youtube.com/channels
INDIRECT MENTIONOF INFLUENCERSLIKELY TO SEECONTENTEGO APPEALS
@ROSSHUDGENSARTICLEMENTION INMOZ TOP 10
ACT FOUR:ACTIONABLE WAYSTO GET MORETRAFFIC
http://siegemedia.com/infographic-embed-codesGET MORE CLICKTHROUGHS & SAFELINKS FROM INFOGRAPHICS
RANK USING SLIDESHARE AUTHORITYMY SEARCHFESTPRESENTATION
COMMENT EARLY ON POSTSLIKELY TO RANKMONITOR INDUSTRYBLOGS AND JUMP ONNEW POSTS WITH GOODKW TARGETING
NEWSLETTER SIGNUPS ONCONTACT FORMS@ROSSHUDGENS
MAKE SOMETHING AMAZING? INVITECOLLEAGUES TO SIGNUP OTHERS@ROSSHUDGENS
THE POWER OF THE DEFAULT OPTIONDEFAULT TO CHECKEDTO GET MORE SIGNUPS
EMAIL UPDATES AS NAV ELEMENTUSE MINIMALISTICSUBNAV TO DRIVESIGNUPS@ROSSHUDGENS
MENTION YOUR PRODUCT/SERVICE AS AFEATURE OF A LARGER CASE STUDY
NOW GO DOSOMETHING.
Ross Hudgens, Founder, Siege Media@RossHudgens http://siegemedia.comE-Mail: ross@siegemedia.com
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Actionable Content Marketing Strategies

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Presentation from SearchLove in Boston, 2013. Strategies include actionable ways to build links, improve social push, engage community, and increase traffic.

Follow me on Twitter: http://www.twitter.com/rosshudgens

Published in: Technology, Business

Transcript of "Actionable Content Marketing Strategies"

  1. 1. Actionable Content Marketing StrategiesRoss Hudgens, Founder, Siege Media@RossHudgens http://siegemedia.com
  2. 2. CONTENT MARKETINGIS PAINFUL.
  3. 3. @ROSSHUDGENSAHH OUCHOUCHOUCH, OUCH, OUCH, OUCH, OUCH
  4. 4. CONTENT MARKETINGREQUIRES REPETITIONAND CONSISTENCY.
  5. 5. EMAILEMAILEMAILEMAIL@ROSSHUDGENS
  6. 6. CONTENT MARKETINGREQUIRES CONSTANT,ITERATIVE ACTION.
  7. 7. ACT ONE:ACTIONABLE WAYSTO GET LINKS
  8. 8. TIME-BASED BRAND MENTIONS@ROSSHUDGENSSEARCH BYDATE TO FINDRECENTRESULTS
  9. 9. ALLINURL:/tag/BRAND/@ROSSHUDGENSSEARCH BYDATE TO FINDRECENTRESULTS
  10. 10. SPOT FOR ALINK DROP..AND A SALEFORUMS..?
  11. 11. CREATE UNIQUEEMPLOYEE PAGESWHICH PAGEAREJOURNALISTSLINKING TO?
  12. 12. LINK RECLAMATION ON SITESLINKING TO TWITTER,NOT YOUR DOMAINBECAUSETWITTERRANKS FIRST,IT GETS MORELINKS
  13. 13. D/L YOUR TWITTER ARCHIVE + USEBULK BACKLINK CHECKER TO CHECKFOR LINKS TO TWEETS
  14. 14. SCRAPE YOUR G+ SERP + USE BULKBACKLINK CHECKER TO CHECK FORLINKS TO POSTS
  15. 15. REVERSE IMAGE SEARCH ONPERSONAL BRAND AVATARS
  16. 16. COMPETITIVE PERSONALBRAND RESEARCH
  17. 17. DOMAIN NAME MISSPELLINGShttp://tlcseo.com/brand-link-misspellings/
  18. 18. MONITOR STOLEN IMAGEShttp://www.imageraider.com
  19. 19. LOCATE OWNED VIDEOS WITH LINKS FROMPAGES NOT ALSO LINKING TO YOUR SITEOSE FOR NONEMBEDS
  20. 20. GOOGLE SEARCHYOUR CHANNEL’SMOST POPULARVIDEOS
  21. 21. CHECK PLAYBACK LOCATIONS IN YOURYOUTUBE DASHBOARD
  22. 22. YESWARE EMAIL PLUGINTRACK OPENRATES, A/B TESTAND GENERATEREPORTS EASILY
  23. 23. LINKCLUMPEASILY BULKOPEN A SET OFURLShttp://siege.cm/linkclump
  24. 24. LINK SEARCH TOOLhttp://www.soloseo.com/tools/linkSearch.htmlINSTANTLYGENERATESEARCHOPERATORS
  25. 25. SUBSCRIBE TO NEWSLETTER TOQUICKLY FIND PERSONAL CONTACT INFO@ROSSHUDGENS
  26. 26. SEARCH“SITE:TWITTER.COM/USERNAME EMAIL” TO QUICKLYFIND SOMEONE’S CONTACTCREDIT: @MMSTILL / @STOKEDSEO
  27. 27. ACT TWO:ACTIONABLE WAYSTO IMPROVESOCIAL PUSH
  28. 28. 7K FOLLOWERSAND NO CONTENTSHARING?!?LINKEDIN COMPANY PAGES
  29. 29. THERE WE GO!
  30. 30. REALIGN SOCIAL FOCUSGOTOMEETING..WHERE’S LINKEDIN?@ROSSHUDGENS
  31. 31. ADD CLIENT SOCIAL ACCOUNTSTO E-MAIL SIGNATURE@ROSSHUDGENS--Ross HudgensCommunity Outreach, Pepsifacebook.com/pepsi | @pepsi
  32. 32. TWITTER SEO
  33. 33. KW IN NAMEKW IN ACCTNAMECONFIRMEDACCOUNTKWs INDESCRIPTIONREALAUTHORITY
  34. 34. REQUIRED TWITTER SCHEDULINGYOUR AUDIENCEIS DISPERSED..WHY AREN’T YOU?
  35. 35. EASY SCHEDULING IN TWEETDECK@ROSSHUDGENS
  36. 36. BEEF UP YOUR EMAIL MARKETING
  37. 37. DIFFERENTIATE YOUR SHARE BUTTONS@ROSSHUDGENS
  38. 38. ADD TRUST SYMBOLS ON SECONDARYPAGES, NOT JUST HOMEPAGEhttp://www.conversion-rate-experts.com/articles/
  39. 39. SLIDESHARE GOLD ($50/MO)GOLD NOT
  40. 40. ADD LINKS TO SLIDESHARE W/ GOLDGOLD
  41. 41. ADD E-MAIL CAPTURE FORMS ONDECK DOWNLOAD W/ GOLDTHEY SEE THISFORM WHENTHEY CLICKHERE.
  42. 42. PAY WITH A _BLANK_http://www.tqdir.com
  43. 43. FACEBOOK POSTSW/ 80 CHARACTERSOR LESS GET 23%MOREENGAGEMENTSOURCE:siege.cm/14FjFsR
  44. 44. ACT THREE:ACTIONABLE WAYSTO CONNECT TOYOUR AUDIENCE
  45. 45. RELATIONSHIP BUILDINGWITH TWITTER FAVORITES / +1s@ROSSHUDGENS
  46. 46. CREATE A PRIVATE CUSTOMER / HIGHINTENT LIST.. THEN GIVE A $#%@ROSSHUDGENS
  47. 47. INFLUENCERS ON PINTERESThttp://pinterest.com/search/people/?q=KEYWORD
  48. 48. INFLUENCERS ON HACKER NEWS
  49. 49. INFLUENCERS ON YOUTUBEhttp://www.youtube.com/channels
  50. 50. INDIRECT MENTIONOF INFLUENCERSLIKELY TO SEECONTENTEGO APPEALS
  51. 51. @ROSSHUDGENSARTICLEMENTION INMOZ TOP 10
  52. 52. ACT FOUR:ACTIONABLE WAYSTO GET MORETRAFFIC
  53. 53. http://siegemedia.com/infographic-embed-codesGET MORE CLICKTHROUGHS & SAFELINKS FROM INFOGRAPHICS
  54. 54. RANK USING SLIDESHARE AUTHORITYMY SEARCHFESTPRESENTATION
  55. 55. COMMENT EARLY ON POSTSLIKELY TO RANKMONITOR INDUSTRYBLOGS AND JUMP ONNEW POSTS WITH GOODKW TARGETING
  56. 56. NEWSLETTER SIGNUPS ONCONTACT FORMS@ROSSHUDGENS
  57. 57. MAKE SOMETHING AMAZING? INVITECOLLEAGUES TO SIGNUP OTHERS@ROSSHUDGENS
  58. 58. THE POWER OF THE DEFAULT OPTIONDEFAULT TO CHECKEDTO GET MORE SIGNUPS
  59. 59. EMAIL UPDATES AS NAV ELEMENTUSE MINIMALISTICSUBNAV TO DRIVESIGNUPS@ROSSHUDGENS
  60. 60. MENTION YOUR PRODUCT/SERVICE AS AFEATURE OF A LARGER CASE STUDY
  61. 61. NOW GO DOSOMETHING.
  62. 62. Ross Hudgens, Founder, Siege Media@RossHudgens http://siegemedia.comE-Mail: ross@siegemedia.com
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