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As part of the IPA Excellence Diploma, I wrote a fairly lengthy piece entitled:
"I believe that the future of brands requires heresy: It's time for a new system of leading beliefs".
Even the title is lengthy.
So I've turned it into a presentation and chunked it up into three parts. This is the second, which outlines my ‘strong view, lightly held’ of what an alternative belief system for marketing might entail.
Clipping is a handy way to collect important slides you want to go back to later.