5 Reasons Why Web Analytics Projects Fail (and what to do about it)
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5 Reasons Why Web Analytics Projects Fail (and what to do about it)

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5 Reasons Why Web Analytics Projects Fail (and what to do about it) 5 Reasons Why Web Analytics Projects Fail (and what to do about it) Presentation Transcript

  • Enterprise Analytics:Problems and SolutionsPresentation 11. May 2011
  • Roslyn LaytonSenior Director at KleanSilicon Valley Expert in DenmarkEvidenced-based marketinglinkedin.com/roslynlaytonroslyn@klean.dk
  • Agenda• What is enterprise analytics?• 5 reasons why enterprise analytics projects fail• How you can succeed
  • Enterprise Analytics
  • Why Enterprise Analytics Projects Fail
  • Jeffrey Pfeffer
  • 5 Reasons Why Web Analytics Projects Fail1. Cost2. Lack of expertise3. Failure of information4. Bad news5. Politics
  • Cost
  • Lack of Expertise
  • Failure of Information
  • Bad News
  • Politics
  • How to Succeed
  • How to overcome the problems1. Budget rules of thumb2. Get smart3. Get the right culture and the right leadership
  • 90/10 Rule
  • 1/3 1/3 1/3Staff Technology Consulting
  • Thomas Davenport
  • Data ≠ Decisions
  • Data + = Decisions
  • Questions?