Enterprise Analytics:Problems and SolutionsPresentation 11. May 2011
Roslyn LaytonSenior Director at KleanSilicon Valley Expert in DenmarkEvidenced-based marketinglinkedin.com/roslynlaytonros...
Agenda• What is enterprise analytics?• 5 reasons why enterprise analytics projects fail• How you can succeed
Enterprise Analytics
Why Enterprise Analytics     Projects Fail
Jeffrey Pfeffer
5 Reasons Why Web Analytics Projects Fail1. Cost2. Lack of expertise3. Failure of information4. Bad news5. Politics
Cost
Lack of Expertise
Failure of Information
Bad News
Politics
How to Succeed
How to overcome the problems1. Budget rules of thumb2. Get smart3. Get the right culture and   the right leadership
90/10 Rule
1/3       1/3        1/3Staff Technology Consulting
Thomas Davenport
Data ≠ Decisions
Data +   = Decisions
Questions?
5 Reasons Why Web Analytics Projects Fail (and what to do about it)
5 Reasons Why Web Analytics Projects Fail (and what to do about it)
5 Reasons Why Web Analytics Projects Fail (and what to do about it)
5 Reasons Why Web Analytics Projects Fail (and what to do about it)
5 Reasons Why Web Analytics Projects Fail (and what to do about it)
5 Reasons Why Web Analytics Projects Fail (and what to do about it)
5 Reasons Why Web Analytics Projects Fail (and what to do about it)
5 Reasons Why Web Analytics Projects Fail (and what to do about it)
5 Reasons Why Web Analytics Projects Fail (and what to do about it)
5 Reasons Why Web Analytics Projects Fail (and what to do about it)
5 Reasons Why Web Analytics Projects Fail (and what to do about it)
5 Reasons Why Web Analytics Projects Fail (and what to do about it)
5 Reasons Why Web Analytics Projects Fail (and what to do about it)
5 Reasons Why Web Analytics Projects Fail (and what to do about it)
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5 Reasons Why Web Analytics Projects Fail (and what to do about it)

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5 Reasons Why Web Analytics Projects Fail (and what to do about it)

  1. 1. Enterprise Analytics:Problems and SolutionsPresentation 11. May 2011
  2. 2. Roslyn LaytonSenior Director at KleanSilicon Valley Expert in DenmarkEvidenced-based marketinglinkedin.com/roslynlaytonroslyn@klean.dk
  3. 3. Agenda• What is enterprise analytics?• 5 reasons why enterprise analytics projects fail• How you can succeed
  4. 4. Enterprise Analytics
  5. 5. Why Enterprise Analytics Projects Fail
  6. 6. Jeffrey Pfeffer
  7. 7. 5 Reasons Why Web Analytics Projects Fail1. Cost2. Lack of expertise3. Failure of information4. Bad news5. Politics
  8. 8. Cost
  9. 9. Lack of Expertise
  10. 10. Failure of Information
  11. 11. Bad News
  12. 12. Politics
  13. 13. How to Succeed
  14. 14. How to overcome the problems1. Budget rules of thumb2. Get smart3. Get the right culture and the right leadership
  15. 15. 90/10 Rule
  16. 16. 1/3 1/3 1/3Staff Technology Consulting
  17. 17. Thomas Davenport
  18. 18. Data ≠ Decisions
  19. 19. Data + = Decisions
  20. 20. Questions?

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