5 Reasons Why Web Analytics Projects Fail (and what to do about it)
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5 Reasons Why Web Analytics Projects Fail (and what to do about it)

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    5 Reasons Why Web Analytics Projects Fail (and what to do about it) 5 Reasons Why Web Analytics Projects Fail (and what to do about it) Presentation Transcript

    • Enterprise Analytics:Problems and SolutionsPresentation 11. May 2011
    • Roslyn LaytonSenior Director at KleanSilicon Valley Expert in DenmarkEvidenced-based marketinglinkedin.com/roslynlaytonroslyn@klean.dk
    • Agenda• What is enterprise analytics?• 5 reasons why enterprise analytics projects fail• How you can succeed
    • Enterprise Analytics
    • Why Enterprise Analytics Projects Fail
    • Jeffrey Pfeffer
    • 5 Reasons Why Web Analytics Projects Fail1. Cost2. Lack of expertise3. Failure of information4. Bad news5. Politics
    • Cost
    • Lack of Expertise
    • Failure of Information
    • Bad News
    • Politics
    • How to Succeed
    • How to overcome the problems1. Budget rules of thumb2. Get smart3. Get the right culture and the right leadership
    • 90/10 Rule
    • 1/3 1/3 1/3Staff Technology Consulting
    • Thomas Davenport
    • Data ≠ Decisions
    • Data + = Decisions
    • Questions?