Assignment 19

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Assignment 19

  1. 1. ASSIGNMENT 19: AUDIENCE CHELSEA, ROSALIN, RUSS & MARISHA
  2. 2. PURPOSE OF OUR DOCUMENTARY • • • • Educate Entertain Inform Cause people to question themselves
  3. 3. NICHE OR MASS? Niche or Mass? Explanation Comparison to similar documentary Mass Topic aimed at all individuals who use the web and social networking sites Catfish – aimed at people of all ages
  4. 4. TARGET AUDIENCE Category Details Explanation Age 14-25 Statistics show that these are the main ages that use social media. Gender Females Statistics show females use social networking more often. Ethnicity Western society They will most likely use social media more and so will be interested on how it impacts them. Social class Middle- upper class Location Cities Values/attitudes/lifestyle Computing, technology, staying connected, social Social group/hobbies Being social – going to events, messaging, keeping up to date
  5. 5. SECONDARY AUDIENCE Category Details Explanation Age 25-60 Those who are older are now adapting to new technology Gender males Males less likely to watch as they spend less time on social media and so believe it wouldn’t impact them. Ethnicity Eastern society Social class Lower class Less able to afford new technology but still part of social media Location Rural areas They are stereotyped as being community centred which is a reason why someone may use social media Values/attitudes/lifestyle People who want to gain a better insight into themselves. They will want to learn how social media has impacted on their idetity Social group/hobbies
  6. 6. AUDIENCE RELATION TO TOPIC How will your audience relate to your topic? • Will be able to identify if they share similar issues with others Why will they enjoy your topic? • It is relevant to todays society • Will learn about how social media affects themselves and others To put into todays context our topic is relevant/important to our audience because it is based around a subject which most audiences have access too and will want to gain more insight into how it really affects them.
  7. 7. CHANNEL CHOICE & AUDIENCE • We might put our documentary on Channel 4 because it relates to channel 4’s target audience. • Similar documentaries on this channel that we were inspired by were ‘Don’t Blame Facebook’, ‘Food Unwrapped’, ‘Human Swarm'. They were appropriate for this channel because they are exploring events that are current and on going in society. • This connects to our target audience because they like to keep up to date with current events and affairs in society.
  8. 8. TIME ON TV & AUDIENCE • On terrestrial TV our documentary would be played at 8:00 – 9:00 pm because it is not a explicit documentary so children and adults can watch it.
  9. 9. PLATFORM AND AUDIENCE In addition to terrestrial TV we would also make our documentary available on : Additional Platforms Connection to target audience 4oD Our target audience will most likely be online and so will be able to access 4od Youtube YouTube is a form of social media so they will most likely have a YouTube account
  10. 10. ATTRACTING YOUR AUDIENCE • How will you attract your audience through construction aspects? Construction aspects How will this attract your audience Comparison to inspirational documentaries Music It will current and relevant and appropriate to our topic. Catfish Transitions They will have a contemporary edge. The Gadget Show
  11. 11. USES & GRATIFICATIONS (MCQUAIL) Information Personal identity Integration & social interaction Entertainment • Satisfying curiosity and general interest • Gaining insight into ones self. • Finding models of behaviour • Identifying with others. • Finding a bases for conversation and interaction. • Filling time. • Being diverted from problems
  12. 12. RECEPTION THEORY • Explain how this does/does not apply to your documentary • How will your audience read your documentary ? Choose one and explain: Dominant/Hegemonic reading Negotiated reading Oppositional reading
  13. 13. • THE END

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