Assignment 15 primary & secondary research


Published on

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Assignment 15 primary & secondary research

  1. 1. Assignment 15: Primary & Secondary research Chelsea Fashole-Luke Rosalin Zein Russ Monocillo Marisha Inoke
  2. 2. Audience – Secondary research CHELSEA
  3. 3. Chelsea Some Statistics 18-24 year olds who use social media Source:
  4. 4. Chelsea A Norwegian Study.. (Hilsen and Helvik) Younger: • • • “popular notion of younger social network users as careless and eager to express themselves” “informants under 25 used social media to organise and plan their lives, for example by inviting people to parties and by making dinner appointments” “The young users used Facebook to coordinate how their spare time was going to be spent” Older: • • • Hilsen stresses that their sample was too small to make broad generalisations on how different generations use social media. But the study’s surprising findings might indicate a trend where younger users are becoming bored with social media. “older users are generally seen as more restrained. – ‘pretty much the opposite’” “people in the 40-or-older group primarily used social networks such as Facebook to show their friends what they were doing and what they cared about” “older informants spent more time on social media in their spare time than the younger users” Source:
  5. 5. Chelsea continued.. • “A British survey conducted in 2010 and 2011 by Gartner Inc. shows signs of a “social media fatigue” for some users” • 6,295 respondents between the ages of 13 and 74 • The young users in Hilsen’s study belong to the so-called Net Generation – people who grew up with internet access – and most of the early adopters of social media came from this population. • “The trend shows some social media fatigue among early adopters,” says Brian Blau Research Director at Gartner Inc. • “I’ve been on the internet since 1998,” said a 24year-old informant in Hilsen’s study. “I’ve grown up there.” Source:
  6. 6. Chelsea Statistics Source:
  7. 7. Chelsea Statistics Source:
  8. 8. Chelsea Source:
  9. 9. Chelsea YouTube Videos Marc Maron: The Social Media Generation Animated • • Some youtube videos I found quite interesting about the ‘social media generation’ Social Media Generation • Us
  10. 10. Chelsea Mobile Social Media Sources: • • /12/social-media-mobile/
  11. 11. Audience – Primary Research CHELSEA
  12. 12. Audience (users, generations etc.)– Resource checklist CHELSEA
  13. 13. Chelsea Types Of Research Used Y N Type of Resource Wikipedia X articles on line X newspaper articles X youtube videos X X information from various textbooks periodicals (library) X books (library or bought) X vimeo videos X TED videos X How did you use this resource (brief bullet points)
  14. 14. Chelsea continued.. Y N Type of Resource X slideshare presentations X blogs X X social media such as twitter pinterest X Media Magazine articles X in-person interview with expert phone interview with expert in-person interview with public in-person interview with expert other: _____________________ ___ other: _____________________ ___ X X X X X How did you use this resource (brief bullet points)
  15. 15. Culture and globalisation –Secondary Research ROSALIN
  16. 16. Ted Talks – Clay Shirky Clay Shirky: How the Internet will (one day) transform government Clay Shirky: How social media can make history Rosalin Clay Shirky is a social media theorist who argues that social media can be used to make history. He has loads of exciting examples of the way in which social media has battled censorship and has helped to change our lives.
  17. 17. Rosalin Ted Talks – Clay Shirky How social media can make history: Some things I learnt were – • Social media has created ‘The largest increase in expressive capability’ – Clay Shirky. • ‘The internet becomes the mode of carriage for all other media’ – Clay Shirky. • The audience have become producers – not just consumers – technological convergence allows you to consume and produce at the same time. • Example: The earthquake in china – the people in china were reporting the news before any of the TV news stations were – not just to China but worldwide. There was a global response within hours and donation sites had been set up within half a day. • ‘Media is global, social, ubiquitous and cheap’ – Clay Shirky. • The audience is no longer disconnected from each other. • Social media enables dialogue between society.
  18. 18. Rosalin Newspaper articles – Global Culture Click here to watch this clip This article argues that in society today media has a powerful role in global politics and culture – and that this influence will continue to grow. It states that culture not only influences media, but the opposite is also true. ‘This may be a healthy evolution or a destructive one’. Source -
  19. 19. Rosalin Online Articles – Popular culture What Is the Relationship Between Popular Culture and Media? Whereas media of previous generations may have referred to newspapers, magazines, and books, today’s media include an explosion of online/global networking systems (Twitter, Facebook, Bebo, YouTube), as well as a music culture that has moved beyond musical exchange to include the marketing and selling of culture, lifestyle, and products. Many movies (especially those targeting young audiences) are released not simply as movies, but rather as carefully orchestrated campaigns of online, print, television promotions, soundtracks, clothing lines, toys, keychains—and in the case of Hannah Montana, even shoelaces and granola bars. Youth live in an increasingly complex world that holds potential for increasing participation and citizenship via mediated culture (such as blogging and global networking) as well as increasing vulnerability to corporate maneuvering such as “embedded marketing.”
  20. 20. Online Articles - Globalization Rosalin What I learnt: The mass media facilitates culture exchange, through new technologies, film and music. Before the 1990’s the mainstream media was mostly national and since then most communications has been global. Globalization – worldwide integration and development. This globalization means that the mainstream media can reach an even wider audience. The mass media is reinforcing American culture and this is due to the dominance of Hollywood films. Source :
  21. 21. Rosalin Online articles – Globalisation cont What I learnt: Globalization theorists: Held – noted that global communication media have facilitated the emergence of cultural cosmopolitanism. Global cosmopolitanism is a subset of a cosmopolitan ideal, and one that can be found resident as an emerging identity formation on the Internet. A 'global' cosmopolitan is an individual adept at navigating freely within cyberspace, and in doing so understands and can operate successfully, within various global perspectives and among intercultural communicative preferences Source : McLuhan – The rise of new communications has created a ‘global village’ which forges new communities and creates international understanding between people.
  22. 22. Rosalin Online articles – Popular Culture In this article, there was an interview with the producer of TV shows such as ‘Pretty Little Liars’ and ‘Ravenswood’. Source :
  23. 23. Rosalin Blogs 10 Ways social media is transforming our world.
  24. 24. Blogs Rosalin What I learnt: Has social medias impact on culture been positive? Some people see social media as a waste of time – some people see it as an opportunity to reach out to friends and family members they may not see on a regular basis. Rose – ‘ Social media simultaneously draws us nearer and distances us’ It allows us to connect with people all around the world. Social media has also changed business and how they reach consumers. Some negative aspects – miss information/ gossip Cyber bullying. Source :
  25. 25. Rosalin Online Articles - Globalization Source :
  26. 26. Rosalin Media Magazine Social Networking and Citizen Journalism: • In the past the news was only reported by professional news crews but now anyone who has access to a camera phone has the ability to record and upload to the internet within minutes. • ‘In the past dictatorships could set about murdering their own people, knowing that the world could not see’ • News organisations now scour online clips for footage of events that they had been unable to cover because it either happened too fast or their crew members had been denied access. • The problem with using these clips is that they might have been faked or is not actually the event it claims it is. • Early example of citizen journalism – 7/7 bombings where footage was shot by the survivors. • Social networking ‘gives a voice to ordinary people trapped in the middle of tragic events’ • ‘Social networks have acted as tools, enabling something for which there was already the desire’
  27. 27. YouTube Video Click here to watch a video on the social media revolution
  28. 28. Culture and globalisation – Primary research ROSIE
  29. 29. Interview through Yahoo!Answers
  30. 30. Interview through Tumblr Questions & Answers: 1) Do you think social media has impacted on our culture? Yes, by taking over conversations and such that you would normally have face to face. 2) Has social media created a global culture? Certainly not, although its woking towards that goal. There are simply too many people and customs to achieve that 3) Do you think social media is an integral part of our lives? Yes, seeing as many teenagers cant live 2 minutes without it, and its used for anything and everything.
  31. 31. Interview through Tumblr
  32. 32. Culture and globalisation – Resource checklist ROSIE
  33. 33. Resource Checklist Y N Type of Resource x Wikipedia x articles on line newspaper articles x youtube videos x x information from various textbooks periodicals (library) x books (library or bought) x vimeo videos x TED videos x slideshare presentations x How did you use this resource (brief bullet points)
  34. 34. Resource Checklist Y N Type of Resource x blogs x x x x x x x social media such as twitter pinterest Media Magazine articles x How did you use this resource (brief bullet points) I read some blog posts about social media and prints screened it in-person interview with expert phone interview with expert in-person interview with public in-person interview with expert other: _questions on yahoo___________ I read an article and worte some things I found interesting. I put questions on Yahoo answers and
  35. 35. Relationships & health – Secondary research RUSS
  36. 36. • Social media plays heavy influences in our daily lives and has a tendency to create and shape various habits that can afflict the relationships and routines around our daily lives, since I have been born at the time where technology wasn’t as developed as it was now, I have come to adapt to it, sometimes I feel as if most of my personal life is spent online i.e interacting with friends, contacting family overseas and using online as a main server for education.
  37. 37. • Insert audio link or audio • How has social media had an effect on your family? Interviewer – Russ Monocillo Interviewee - Trevor Owens
  38. 38. I asked users online on their views whether social media is an integral part of our lives or will social media change the world.
  39. 39. • After watching half a season's worth the subject has a more independent focused attitude she is also reflecting habits of extreme opinions and speech habits from the show. • On observing a subject watching "The Real Housewives of Atlanta" a show where it focuses around six women going about their lifestyles. The primary focus of this show is to dramatize their relationships, work ethic and home living for entertainment.
  40. 40. • An entire television station is dedicated as called "The Food Network" where another subjects motivations and hobbies have been shaped to revolve around cooking. The subjects daily life now consists of watching the Food Network while cooking various dishes presented. • Diet is an impending factor in our lives and is often portrayed in various ways amongst advertisements or even subliminally in the background of movie scenes, photography and through reviews.
  41. 41. Commercials will reassure a product with someone most people can relate to, and for the United States’ Subway’s deli sandwich franchises icon Jared Fogle presented his story about losing 90kg with his daily routine of eating Subway caused a huge boom in fast food purchases and relatively took hold of people's diets.
  42. 42. It's a pretty well known that the outfits and attire desired from media or even a social context can influence someone's choices on what to wear and even afflict negative thoughts on what the body should be. A controversial hash-tag is ‘thinsperation’ amongst Tumblr where it promotes pro- anorexia like images when searched for.
  43. 43. • A common repeated image was posted of people lying down on random nooks and crannies. Generally as the image got more popular through social sites and even the news, it became more widespread and people desired to do it. The pictures would become a bit more extreme, people would plank from bridge, buildings and various elevated places that become more and more of a health risk.
  44. 44. Links •Source Content • •Social Network Perspectives rt • •Time consumption through online nfluence_reality_tv_teenage_girls relationship • •Structure on interest in online dating gative.html
  45. 45. Videos •Source Content • _alone_together.html • Online Relationships and communication VS Real World • NVUyPts • UCLA Psychology Lecture about Online Relationships
  46. 46. Identity – Secondary research MARISHA
  47. 47. Identity – Primary research MARISHA
  48. 48. Resource checklist MARISHA
  49. 49. Resource Checklist Y N Type of Resource Wikipedia articles on line newspaper articles youtube videos information from various textbooks periodicals (library) books (library or bought) vimeo videos TED videos slideshare presentations How did you use this resource (brief bullet points)
  50. 50. Resource Checklist Y N Type of Resource blogs social media such as twitter pinterest Media Magazine articles in-person interview with expert phone interview with expert in-person interview with public in-person interview with expert other: ________________________ other: ________________________ How did you use this resource (brief bullet points)
  51. 51. The end.