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Film distribution powerpoint
Film distribution powerpoint
Film distribution powerpoint
Film distribution powerpoint
Film distribution powerpoint
Film distribution powerpoint
Film distribution powerpoint
Film distribution powerpoint
Film distribution powerpoint
Film distribution powerpoint
Film distribution powerpoint
Film distribution powerpoint
Film distribution powerpoint
Film distribution powerpoint
Film distribution powerpoint
Film distribution powerpoint
Film distribution powerpoint
Film distribution powerpoint
Film distribution powerpoint
Film distribution powerpoint
Film distribution powerpoint
Film distribution powerpoint
Film distribution powerpoint
Film distribution powerpoint
Film distribution powerpoint
Film distribution powerpoint
Film distribution powerpoint
Film distribution powerpoint
Film distribution powerpoint
Film distribution powerpoint
Film distribution powerpoint
Film distribution powerpoint
Film distribution powerpoint
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Film distribution powerpoint

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Our Media Industries Presentation Powerpoint

Our Media Industries Presentation Powerpoint

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Transcript

  • 1.  
  • 2.  
  • 3. 1) Seph McKenna Head of Australian Production - Roadshow Films
  • 4.  
  • 5. 2) Daniel Scharf Producer – Romper Stomper (1992)
  • 6. 3) David Redman Producer – Strange Bedfellows (2004)
  • 7. What makes a “successful” Australian film?
  • 8.  
  • 9. Case studies
    • Successful: Samson and Delilah (2009), Kenny (2006)
    • Unsuccessful: Red Hill (2010), I Love You Too (2010)
  • 10. Why this is useful
    • To emphasis the successful ways to distribute an Australian film
    • To see if there is a connection between a good marketing strategy and the success of the film
  • 11. Strategies
    • Made on a low budget and therefore marketing done on minimum of money
    • Depending on word of mouth
    • Samson and Delilah started on Adelaide film festival while Kenny was first screened in the small town Poowong
  • 12.
    • “ Word of mouth grows out of the industry, out of the first screenings around.” - John Maynard
    • Starting on a small scale
    • Red Hill and I Love You Too started too big
    • Online distribution, social platforms
  • 13. What does the case studies tell us?
    • Word of mouth is a great way to get your movie noticed.
    • Online distribution is getting more popular
    • Know your audience
    • Start on a small scale
  • 14. Is “Word-of-mouth” the most important marketing form?
  • 15.  
  • 16. Are film festivals still important marketing tools, as they were in decades past?
  • 17.  
  • 18. Online/Digital Distribution
    • What is it?
    • Digital/online distribution is the process of delivering a product digitally, in a non-analogue format
    • It’s quicker and easier to use than analogue distribution
    • Larger audience access
    • Enormously undervalued in Australia
  • 19. Digital/Online Distribution
    • Forms of Digital distribution include:
    • Video on Demand: Increasingly popular its still undervalued
    • Provided on platforms like Foxtel On-Demand, T-Box and TiVo
    • Similar cost of a new rental film at video store
    • Gives viewers 24 hours from the time of viewing to watch again
  • 20. Digital/Online Distribution
    • Social Media and networking
    • Provides distribtors with easy access to millions of potential customers through facebook, youtube, twitter etc
    • The Girl Walks Into a Bar (Gutierrez, 2011)
    • Social media is a non-factor in film advertising
  • 21. Digital/Online Distribution
    • The Future
    • AFI needs to make the transition to digital
    • Investigate and spend money on the potential of social media
  • 22. Is “Alternative” Distribution the future of distribution?
  • 23.  
  • 24. The changing role of the Producer
  • 25.
    • What the ‘typical profile’ of a Producer use to be..
  • 26.
    • What the ‘typical Producer’s’
    • Job is like today..
  • 27.
    • What Industry figures have to say about the role of the Producer:
  • 28.
    • Towards Sustainability
  • 29.
    • In the future Producers
    • need to think like
    • Distributors..
  • 30. The future of Australian film distribution & marketing...
  • 31.  
  • 32. Future Trends
    • Producer will act more like distributors
    • The changed ‘roles’ will mean that the core production
    • team will be more directly involved with distribution from the
    • beginning of the production process
    • Online distribution will offer new distribution directions
    • to Australian film makers
    • Film festivals will still be used to create ‘word of
    • mouth’ buzz and to build a reputation within the industry
    • Film makers will start their own distribution companies so
    • as not to lose control of rights and profits
  • 33.  

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