Rosetta’s Search & Media group teamed up with our Healthcare practice to create a point of view and some recommended actions. We hope to keep the document up to date with more information.
What would you do? Feel free to share your thoughts here or over at the Sidewiki discussion on the home of this document at: http://www.rosetta.com/WhoWeAre/Documents/POVs/GoogleSidewikiPharmaPOV.pdf
UPDATE: AdAge recently published - Big Pharma and Google Sidewiki: A Sink or Swim Situation? - written by Rosetta partner Adam Cohen with help from Rosetta partner Jason Whitney and Search manager Ian Orekondy. http://adage.com/digitalnext/post?article_id=139687
AND: Rosetta’s Chris Boggs also published some thoughts today on Search Engine Watch, providing more discussion about the implications of Sidewiki for SEO. http://searchenginewatch.com/3635252