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Round table presentation Round table presentation Presentation Transcript

  • Traditional to Internet Print collateral Press person Press releases Direct mail Newsletters Gatherings Events Advertising Web sites Online press room E-releases E-mail campaigns E-newsletters Discussion forums Text chats/webinars Banner ads
  • Internet to Social Blogs Social Media NR Social Media Releases Microblogs RSS (real simple syndication) Social Networks Virtual World Events Social Ads Web sites Online press room E-releases E-mail campaigns E-newsletters Discussion forums Webinars Banner Ads
  • THE DIFFERENCE: Unlike traditional media advertising, followers on various social media platforms have a definitive value, based on historically collected data. A Social Media member or follower is not comparative to a ‘commercial viewer’, whereby it is mathematically anticipated that a very small percentage of those reached may possibly become customers. A Social Media member or follower statistically IS a customer , looking to be further informed on an experience or product that they have already been persuaded to consume.
    • Bring your creative messaging to the attention of ‘influencers’ – also called the halo effect of influencers which can far reaching beyond your audience. For example: Jeff Hurt, Midcourse Corrections
    • Great blog post by John Bell on ‘ Segmenting Influencers ’
    Who’s Listening?
  • IDEAS HAVE MORE VALUE
        • Marketing
        • Promotion
        • Community Involvement
    • MEANING: a team is able to take a branding
    • message to mor e platforms in an economical way,
    • tweaking and monitoring through out the duration of
    • the campaign.
    • Effectively RESPONDING instantaneously to
    • existing and new Client concerns and demands
  • It’s Easier to turn the ship around!
    • Social Media Platforms allow for ongoing success monitoring – it is much easier to “Turn The Ship Around”.
    • TRANSLATION:
    • One element or platform is being responded to
    • better than another? Instantly adjust focus!
    • Social Oomph
    • Addictomatic
    • Social Mention
    • Paper.li
    • Facebook Search
    What is Being Said? Tweak & Monitor
    • Speed Dial – all Monitoring sites on one pretty page for easy access.
    • The Top 10 Reasons to Monitor your Brand in Social Media: Site by Radian 6
    • Social Media Examiner & Engage365
    Other Tools
    • Text to Screen
    • Text Marketing
    • Proximity Broadcasting
    Emerging Technologies Good Article on Event Apps