MPI lunch social media presentationPresentation Transcript
Social Media Monitoring
Traditional to Internet Print collateral Press person Press releases Direct mail Newsletters Gatherings Events Advertising Web sites Online press room E-releases E-mail campaigns E-newsletters Discussion forums Text chats/webinars Banner ads
Internet to Social Blogs Social Media NR Social Media Releases Microblogs RSS (real simple syndication) Social Networks Virtual World Events Social Ads Web sites Online press room E-releases E-mail campaigns E-newsletters Discussion forums Webinars Banner Ads
THE DIFFERENCE: Unlike traditional media advertising, followers on various social media platforms have a definitive value, based on historically collected data. A Social Media member or follower is not comparative to a ‘commercial viewer’, whereby it is mathematically anticipated that a very small percentage of those reached may possibly become customers. A Social Media member or follower statistically IS a customer , looking to be further informed on an experience or product that they have already been persuaded to consume.
Bring your creative messaging to the attention of ‘influencers’ – also called the halo effect of influencers which can far reaching beyond your audience. For example: Jeff Hurt, Midcourse Corrections
Great blog post by John Bell on ‘ Segmenting Influencers ’
IDEAS HAVE MORE VALUE
MEANING: a team is able to take a branding
message to mor e platforms in an economical way,
tweaking and monitoring through out the duration of
Effectively RESPONDING instantaneously to
existing and new Client concerns and demands
It’s Easier to turn the ship around!
Social Media Platforms allow for ongoing success monitoring – it is much easier to “Turn The Ship Around”.
One element or platform is being responded to
better than another? Instantly adjust focus!
What is Being Said? Tweak & Monitor
Speed Dial – all Monitoring sites on one pretty page for easy access
The Top 10 Reasons to Monitor your Brand in Social Media: Site by Radian 6