MPI lunch social media presentation

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MPI lunch social media presentation

  1. 1. Social Media Monitoring
  2. 2. Traditional to Internet Print collateral Press person Press releases Direct mail Newsletters Gatherings Events Advertising Web sites Online press room E-releases E-mail campaigns E-newsletters Discussion forums Text chats/webinars Banner ads
  3. 3. Internet to Social Blogs Social Media NR Social Media Releases Microblogs RSS (real simple syndication) Social Networks Virtual World Events Social Ads Web sites Online press room E-releases E-mail campaigns E-newsletters Discussion forums Webinars Banner Ads
  4. 4. THE DIFFERENCE: Unlike traditional media advertising, followers on various social media platforms have a definitive value, based on historically collected data. A Social Media member or follower is not comparative to a ‘commercial viewer’, whereby it is mathematically anticipated that a very small percentage of those reached may possibly become customers. A Social Media member or follower statistically IS a customer , looking to be further informed on an experience or product that they have already been persuaded to consume.
  5. 5. <ul><li>Bring your creative messaging to the attention of ‘influencers’ – also called the halo effect of influencers which can far reaching beyond your audience. For example: Jeff Hurt, Midcourse Corrections </li></ul><ul><li>Great blog post by John Bell on ‘ Segmenting Influencers ’ </li></ul>Who’s Listening?
  6. 6. IDEAS HAVE MORE VALUE <ul><ul><ul><li>Marketing </li></ul></ul></ul><ul><ul><ul><li>Promotion </li></ul></ul></ul><ul><ul><ul><li>Community Involvement </li></ul></ul></ul><ul><li>MEANING: a team is able to take a branding </li></ul><ul><li>message to mor e platforms in an economical way, </li></ul><ul><li>tweaking and monitoring through out the duration of </li></ul><ul><li>the campaign. </li></ul><ul><li>Effectively RESPONDING instantaneously to </li></ul><ul><li>existing and new Client concerns and demands </li></ul>
  7. 7. It’s Easier to turn the ship around! <ul><li>Social Media Platforms allow for ongoing success monitoring – it is much easier to “Turn The Ship Around”. </li></ul><ul><li>TRANSLATION: </li></ul><ul><li>One element or platform is being responded to </li></ul><ul><li>better than another? Instantly adjust focus! </li></ul>
  8. 8. <ul><li>Social Oomph </li></ul><ul><li>Addictomatic </li></ul><ul><li>Social Mention </li></ul><ul><li>Paper.li </li></ul><ul><li>Facebook Search </li></ul>What is Being Said? Tweak & Monitor
  9. 9. <ul><li>Speed Dial – all Monitoring sites on one pretty page for easy access </li></ul><ul><li>The Top 10 Reasons to Monitor your Brand in Social Media: Site by Radian 6 </li></ul><ul><li>Social Media Examiner & Engage365 </li></ul>Other Tools

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